1. A Business Developed in Order to Bringthe Real Estate Professional into the Worldof Online Advertising.

2. As a result of this cultural shift and the newtechnology, the old ways of marketing arebeing phased out. The inventions that arehaving the greatest impact on the changesare the following. 3. 90 percent of Buyers use the internet to start their search. When buyers were asked where they first learned about the homethey purchased, 42 percent said the Internet. 87% of buyers bought their home with the use of a real estate agent.That number has steadily increased from 69% in 2001. So newspaper advertising is less effective as people are mostlysearching online these days and the actual role of a real estate agenthas changed because of the information on the Internet. 4. DVRs directly impact television commercialsbecause now people are fast forwarding over thecommercials to get to the show they are interestedin. 5. E-Readers impact newspapers in that people nolonger want to juggle the pages of a newspaper andtherefore turn to their digital device. Also most e-Readers are able to connect to theInternet and then again bringing in the Internet tosearch for homes from this device. 6. Now people are texting, surfing the net, andmaking reservations all from their mobile devices. Some dont even use a lap top computer. Changing the way you market yourself as a RealEstate Agent and/or Company. People can now findthe detailed information about a home themselvesor they think they can. How accurate is it though? 7. So what can be done to adapt to this Cultural Shiftin our society?Weve gone from a push advertising format to apull advertising format.People now pull in the information that intereststhem and they block the things that do not interestthem. 8. Formulating a marketing strategy. Entering your business onto the most popularplatforms of Social Media for real estate. Executing and continually revisiting the goalsset forth and readjusting when needed. OR most preferably train agents or theirassistants to run the platforms themselves. 9. The following platforms or specific ones of your choosing: Facebook Youtube Twitter Google Plus Pinterest Linkedin 10. 93 percent of American adults are onFacebook. 93 out of 100 that is! 1 billion users. 167 million unique visitors per month. 12.1 minutes average time spent onFacebook. 11. Youtube is an amazing search engine forvideos today with 4 billion videos beingwatched everyday! Youtube mobile gets 600 million views everyday. Visitors average 16.4 minutes per visit. 500 years of Youtube videos are watchedEVERYDAY on Facebook! 12. 177 million tweets are sent daily. 500 million users. 39 million unique visitors every month. 460,000 new accounts are created every day. 3.3 seconds average time per visit spent onTwitter. 13. Launched June 28, 2011. As of December 2012 it boasted 500 millionregistered users and 235 million activeregistered users. The Google +1 button is used 5 billion timesper day. 48 percent of fortune global 100 companies arenow on Google+. 14. Started in 2008 and went through a fewCEOs before hitting success in 2010. 10.4 million users. 12 million unique visitors every month. 1 hour 17 mins average time spent on thissite. 15. Recently have reached their over 200 millionmember mark! 50 million unique visitors travel to Linkedinevery week. The network is growing by two members persecond or 10-15 million members perquarter. 16. Website LinkedInFacebookPinterestYoutubeGoogle Twitter Plus 17. Photos of NewAnnouncements for Open Listings, Interesting RealHouses, PriceEstate, Design/Decorating Reductions, New ListingsCustom Tabs drivingFun Postings With FanFB traffic to websiteEngagement Page 18. Beautiful ListingsPersonalChannelRealVideo Estate Blog Advice 19. Website page Drive TrafficFacebook pageReal Estate PageBroker Open Open HousesHouses, New Listings, R/E News 20. Google Hangout with session for Out of State people to ask questions Local Event Announcements Put up videos fromR/E PageYoutube Community news, R/E news, Economic news 21. Pin listings from websitePin events in the areaPin area informationPin videos 22. Fully filled out andengaging BioTestimonials fromprevious happy clients R/E News, Groups, 23. All of the Aforementioned Social Media Sites. Marketing Strategy. Marketing Design Experience for Postcards,Flyers, Single Property Websites and Videos. MLS Maintenance. 24. http://www.linkedin.com/pub/sarah-cole/6/288/343 - Linked in http://sarahcolevaondemand.com/ Website http://sarahcolevaondemand.wordpress.com/Blog https://twitter.com/SColeVAonDemand Twitter http://pinterest.com/sarahvaondemand/Pinterest http://activerain.com/blogs/sarahva Active Rain