Marketing Challenge: Can We Profit From Povery?
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FUTURELAB rketing Challenge: Can We Profit from Poverty http://blog.futurelab.ne
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Transcript of Marketing Challenge: Can We Profit From Povery?
FUTURELAB
Marketing Challenge: Can We Profit from Poverty
http://blog.futurelab.net
Over 1 billion people have to survive on less than $1 a day
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We all agree this is wrong, which is why many donate when and where they can.
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Yet charity (and guilt) have their limits …
• Would you leave your job for “real work” in Africa
• Would you allow your pension fund to go “all out” in helping South American farmers?
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Al Gore showed us the colour of money was green.Now poverty needs a business model with a clear ROI
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“Proof of Concept” exists
What is needed now is “scale” and “capital”Peru’s poor own $65-70 billion in assets. Anyone playing?
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Marketers of the world unite ...Build the business case for poverty
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GROW THE MOVEMENT
Analyse the DataFind the Insights
Write ReportsPresent
BlogTag your Friends
CommentSpread the Word
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Every day, tens of thousands die because of bad marketing. Let’s stop it
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