Marketing Campaign Examples - Joe Ariniello - FroYo Run
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Transcript of Marketing Campaign Examples - Joe Ariniello - FroYo Run
![Page 1: Marketing Campaign Examples - Joe Ariniello - FroYo Run](https://reader031.fdocuments.in/reader031/viewer/2022030402/5879d4b61a28ab842c8b5ce7/html5/thumbnails/1.jpg)
FroYo RunProject & CampaignExamples
Joe Ariniello
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Flavor ContestCampaign
Designed - Built - Executed
![Page 3: Marketing Campaign Examples - Joe Ariniello - FroYo Run](https://reader031.fdocuments.in/reader031/viewer/2022030402/5879d4b61a28ab842c8b5ce7/html5/thumbnails/3.jpg)
“Vote Yo Flavor” contest was designed to increase engagement and brand
equity for FroYo Run and a local frozen yogurt sponsor
![Page 4: Marketing Campaign Examples - Joe Ariniello - FroYo Run](https://reader031.fdocuments.in/reader031/viewer/2022030402/5879d4b61a28ab842c8b5ce7/html5/thumbnails/4.jpg)
Concept:Let participants choose
one frozen yogurt flavor to be served at their city’s
FroYo Run
![Page 5: Marketing Campaign Examples - Joe Ariniello - FroYo Run](https://reader031.fdocuments.in/reader031/viewer/2022030402/5879d4b61a28ab842c8b5ce7/html5/thumbnails/5.jpg)
Executed in 20 event cities between 2015 &
2016
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Simple voting on our
mobile-friendly web app
allowed for maximum
exposure & engagement
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Promoted via email to
registered participants
Open rate: 64%
Click rate: 43%
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Promoted via social channels - Boosted on Facebook
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Sharing was encouraged after
voting to extend reach.
![Page 10: Marketing Campaign Examples - Joe Ariniello - FroYo Run](https://reader031.fdocuments.in/reader031/viewer/2022030402/5879d4b61a28ab842c8b5ce7/html5/thumbnails/10.jpg)
Winning flavor
added to the
FroYo Run event
menu, then
shared via social
channels.
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Email (includes GIF
of rotating flavors
up for vote)
promotes & links to
event menu on
Facebook to
encourage sharing.
Open Rate: 60%
Click Rate: 36%
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Results
25% of total race participants voted in 2016
30% of total race participants engaged in 2016
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Social ProjectDesigned - Built - Executed
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Designed to deliver relevant, engaging, and
timely content to stay top-of-mind during sales push
in select cities while collecting Emails
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Concept:Participants vote for their
favorite running scene for a chance to win a 2016 FroYo
Run Entry.
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Going live the week before the Oscars, the concept took
advantage of pop-culture relevancy
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Easy voting resulted in
collecting 190 Emails
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More work examples
available on my
Linkedin Profile