Marketing CampaignGONE

Advertising

Television adverts We will have a television advert for our film ‘Gone’. It

will only be a short clip as it will leave an enigma and seem mysterious. It will not be a long trailer, but instead a slow sinister part of the film so that the genre is clear to the audience. The advert will show what the film is called, when it will be released and also the film certificate so that the audience knows that it contains a good amount of horror.

Posters We will design a poster which will be put up in

numerous different places. One of these places will be on big double decker buses as this type of transport is used by many of the audience which we are targeting. Also, buses are constantly on the move and they are quite hard to miss. Many people will look at these posters and will want to find out more about the film. Another place in which we will put posters is in shopping centres and high streets as nearly everyone walks through/past these places.

Website We will make a website which people can visit to see

updated information and preview trailers of the film. This will encourage and excite people to come and watch our film. It will contain a gallery which will show images from the film so that the audience knows what they are in for, however the gallery will make sure that enigma is available.

Influenced Film

Sinister is an influenced film as it is a classic modern horror which contains all of the conventions. It also uses similar themes such as children and death. The producers of Sinister used many different advertisement techniques such as trailers, posters and social networking accounts. Sinister was a successful film and some would say that it was partly down to the good use of advertisement skills.

Social media We will create accounts on social networking sites such

as Facebook, Twitter and Instagram. This is so that we can reach out to a wider audience and connect to them instantly and easier. We will also hold competitions on these social networking sites to engage with people and this will also increase the films popularity and furthermore success.