Marketing Birmingham - Economic Zones Prospectus
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Transcript of Marketing Birmingham - Economic Zones Prospectus
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businessbirmingham.com
Economic zones prospectus
25 September 2012
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Paul Kehoe
Chairman
Marketing Birmingham
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Agenda
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Introduction Paul Kehoe
Chairman
Marketing Birmingham
Competing for global investment Neil Rami
Chief Executive
Marketing Birmingham
Partners for growth Sir Albert Bore
Leader
Birmingham City Council
Economic zones prospectus Waheed Nazir
Director of Planning and Regeneration
Birmingham City Council
Advanced manufacturing hub Barry Allen
Director - Development
Savills
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Neil Rami
Chief Executive
Marketing Birmingham
businessbirmingham.com
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Competing for global investment
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Changes in global FDI market
Birmingham performance by market and sector
Developing strong sector propositions
Broadening Birmingham’s international outreach
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This map shows the percentage change on 2010
Source: fDi Markets 2012
Top 10 FDI destination countries
in Europe – 2011
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Global FDI to the West Midlands 2007-2012
0 100 200 300 400 500 600
China (incl Taiwan & HK)
India
Australia
France
Germany
United States 553
Total number of FDI projects 2007-2012
China
(incl Taiwan & HK)
243
57
136
52
41
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600 cities will drive growth, demographic changes
and consumption over the next generation
Source: McKinsey Global Institute Cityscope 1.0
1. Predicted real exchange rate.
• The city 600
• Additional cities
Top 600 cities
by projected GDP growth between
2010 - 2025
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Chinese premier Wen Jiabao
Birmingham – June 2011
“China has no intention to pursue a trade surplus, what we want is to
have balanced and sustainable growth of trade. To be more specific we
are going to take the following two measures to address the issue; first
we will welcome more British products to the Chinese market and
we will create conditions to make it happen. Second we are going to
make more use of this corporation model that is the design by the
British team, manufacturing by the Chinese workers and assembly
by the British workers.”
Chinese premier Wen Jiabao
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Business Birmingham - pipeline
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0% 5% 10% 15% 20% 25% 30%
Australia
Japan
China
India
Germany
North America 25%
18%
10%
Business Birmingham active jobs in
pipeline as per September 2012
14%
7%
5%
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businessbirmingham.com
Sector roadmap
Source: PA Analysis
Global powerhouse
Quality over quantity Creating the buzz
Economic impact (short to medium term)
Higher
Lower
Inw
ard
S
ou
rce
of
inv
es
tme
nt
op
po
rtu
nit
ies
Ind
igen
ou
s
Digital
media
Business &
professional
services Advanced
engineering
(auto)
Auto Supply Chain
ICT Food
& drink Logistics
Medtech
Low carbon
technologies
Bio-pharma research
Financial
services
Built to last
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Birmingham active projects – by sector
Business Professional
and Financial Services
29.8% Advanced
Engineering
24.6%
Food and Drink
7.3%
Life Sciences
5.7%
ITEC
21.9%
Digital
Media
1.5%
Logistics
9.4%
Pipeline as from April 2011
Sector composition
(based on jobs)
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businessbirmingham.com
Investment drivers
Business, Professional &
Financial Services
Industry cluster and critical
mass
Life sciences
Access to cluster
specialisms and sector
expertise
Automotive
Government support and
presence of suppliers
Food & drink
Proximity to manufacturing
and service skills
Digital media
Supportive infrastructure –
broadband, networks
ITEC
Access to supply chain
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Investment propositions
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City wide international strategy
Culture Civic
Academia
Business
FDI Capital Trade Students Routes Visitors EU Partnerships
GVA
International
activities
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International priorities
* Based on projected growth levels
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International promotion – key milestones
JAN 2011
International
PR
APR 2011
Tradeshow
programme
SEP 2011
UKTi MOU
JAN 2012
UKTi
outreach
JUL 2012
Appointment of
agents US,
Germany, India,
Australia
NOV 2012
Site selectors
programme
DEC 2012
Appointment of
emerging market
outreach agent
FEB 2013
US
Roadshow MAR 2013
MIPIM
SEP 2012
Economic
Zones
programme
OCT 2010
Gateway
marketing
(Europe)
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Councillor Sir Albert Bore
Leader of Birmingham City Council
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THE ZONES:
• Advanced Manufacturing Hub
• City Centre Enterprise Zone
• Tyseley Environmental Enterprise District
• Life Sciences Campus
• The Food Hub
• Longbridge ITEC Park
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• £1.5bn of new investment
• 1.8 million sqm of new floor space
• 50,000 new jobs.
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Waheed Nazir
Director of Planning & Regeneration Birmingham City Council
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Growth Agenda
Over the next 20 years;
• Population will grow by 150,000
• Additional households 80,000
• Additional (net) jobs needed 128,000
• Additional School places needed 36,695
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• Financial and Professional Services
– Over 1,900 firms in the financial sector
• Creative and Digital Media
– Generates more than £890m
• Advanced Manufacturing Hub
– Contributes £600m to the city’s economy and 19,000 people employed
• Life Sciences
– Contributes £180m to the city’s economy and 1,600 people employed
• Food and Drink
– £70bn turnover annually in the UK
• ITEC
– Major software companies in top 25 employers in the region
Economic Growth
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Spatial & Sector
• City Centre Enterprise Zone
• Tyseley Environmental Enterprise District
• The Food Hub
• Life Sciences Campus
• Longbridge ITEC Park
• Advanced Manufacturing Hub
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City Centre Enterprise Zone
Environmental Enterprise District
Life Sciences Campus
Food Hub
Longbridge ITEC Park
Advanced Manufacturing Hub
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City Centre Enterprise Zone
• 26 sites across 70 hectares
• A business rate discount worth up to £55,000 per year
• Simplified planning
• Support for superfast broadband
• UKTI support for inward investment
• £128m Investment Plan
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City Centre Enterprise Zone
Environmental Enterprise District
Life Sciences Campus
Food Hub
Longbridge ITEC Park
Advanced Manufacturing Hub
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Tyseley Environmental Enterprise Zone
• Principal location for the low carbon economy encouraging recycling, energy production and renewables.
• 100,000sqm of new floorspace, creating 1,500 jobs.
• £3m ERDF package secured to improve business/enterprise space.
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City Centre Enterprise Zone
Environmental Enterprise District
Life Sciences Campus
Food Hub
Longbridge ITEC Park
Advanced Manufacturing Hub
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The Food Hub
• Opportunity for more than 140,000sqm for production, processing, packaging and distribution
• Generating 3,000 new jobs
• Bespoke design services to provide food grade facilities
• City Council is working in partnership with PRUPIM
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City Centre Enterprise Zone
Environmental Enterprise District
Life Sciences Campus
Food Hub
Longbridge ITEC Park
Advanced Manufacturing Hub
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Life Sciences Campus
• Building on the unique offer for the sector at Selly Oak
• Life Sciences Campus will become the principal location nationally for parts of the sector
• The Campus will be co-located adjacent to the University of Birmingham and Queen Elizabeth hospital
• Up to 50, 000 sqm of 3-4 storey buildings.
• Directly creating 3,000 new jobs, with many more resulting from associated development.
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City Centre Enterprise Zone
Environmental Enterprise District
Life Sciences Campus
Food Hub
Longbridge ITEC Park
Advanced Manufacturing Hub
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Longbridge ITEC park
• Opportunity for more than 140,000sqm for IT and data operations
• Large floor plate offices in an accessible new town centre location
• City Council working with St Modwens to provide high speed broadband, to meet the needs of data-heavy operations
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City Centre Enterprise Zone
Environmental Enterprise District
Life Sciences Campus
Food Hub
Longbridge ITEC Park
Advanced Manufacturing Hub
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Advanced Manufacturing Hub • Capturing growing supply-chain
opportunities
• Phase 1 comprises 10.5 hectares available for immediate development:
› Site is in public sector ownership
› Significant public sector investment in assembly
› Improved junctions and access
• A further 9.5 hectares in Phase 2
• Creating 3,000 local jobs
• Working in partnership with the HCA
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Our Offer
• Project Champion & support team
• Simplified Planning
• Gap Funding packages
• Access to Finance
• Business support
• Training and Recruitment
• Infrastructure and Access
• Business Birmingham
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Our ask
• Jobs for Local People
• Sustainable Development
• Excellence in Design
• Consultation and engagement
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Delivering the Advanced
Manufacturing Hub, Birmingham
Barry Allen, Director
Savills
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The Aim
1.
2.
3.
4.
5.
To develop
specialist, state of
the art
accommodation
To support growth
/ expansion of
existing firms
To identify new
supply chain
opportunities
To explore
education and
training links
To sustain
employment growth
and regeneration ...to deliver.
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Connectivity
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Delivering Phase
1
20 hectares (49 acres)
total RIS area (gross)
10.5 hectares (25.95
acres) outlined for Phase
1 (gross)
Plots immediately
available for B1/B2 uses
LDO will simplify the
planning system
Improved access point
for the scheme off A5127
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Delivering Phase 1
Freehold or leasehold opportunities
To suit individual occupier
requirements
Support and advice to access
funding will be made available
Seeking expressions of
interest from occupiers
and investors
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businessbirmingham.com
Thank you. Any questions?