Marketing B2B chap003[2]
![download Marketing B2B chap003[2]](https://fdocuments.in/public/t1/desktop/images/details/download-thumbnail.png)
of 12
Transcript of Marketing B2B chap003[2]
-
8/14/2019 Marketing B2B chap003[2]
1/12
McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-1
Purchasing and
Materials Management
Chapter
Three
-
8/14/2019 Marketing B2B chap003[2]
2/12
McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-2
Key Points
Importance of Purchasing
Purchasing Philosophy
Supplier EvaluationTrends in Purchasing
Purchasing and Government
Ethics in Purchasing
-
8/14/2019 Marketing B2B chap003[2]
3/12
McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-3
Importance of Purchasing
Provide supplyJIT, Concurrent, EDI
Quality Lowest total cost
Total cost of ownership Outsourcing Economic order quantity Forward buying
Value Analysis Complexity Management
-
8/14/2019 Marketing B2B chap003[2]
4/12
McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-4
Communication Freq JIT
-
8/14/2019 Marketing B2B chap003[2]
5/12
McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-5
Forward Buying
-
8/14/2019 Marketing B2B chap003[2]
6/12
McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-6
Purchasing Philosophy
Adversarial
Partnership / Preferred supplier
Single sourcing
-
8/14/2019 Marketing B2B chap003[2]
7/12McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-7
Supplier Evaluation
Buy-grid model Buy-phase model
Buy-class model Out-suppliers
In-suppliers
Multiattribute Decision Making
-
8/14/2019 Marketing B2B chap003[2]
8/12McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-8
-
8/14/2019 Marketing B2B chap003[2]
9/12McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-9
Trends in Purchasing
Trimming purchasing costs Centralizing
Using the Web
Outsourcing Stronger Relationship with sellers
Supply chain management Supplier relationship management
Cross-Functional Teams Professionalism
-
8/14/2019 Marketing B2B chap003[2]
10/12McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-
10
-
8/14/2019 Marketing B2B chap003[2]
11/12McGraw-Hill/Irwin Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
3-
11Purchasing and Government
Political and Social Goals Compliance programs Minority subcontracting
Department of Defense Nondefense Buying
Marketing to the Government
Fixed price Cost plus
-
8/14/2019 Marketing B2B chap003[2]
12/12McGraw-Hill/Irwin Copyright 2002 by The McGraw Hill Companies Inc All rights reserved
3-
12Ethics in Purchasing
Moral codes of conduct, rules forhow someone should operate thatcan be followed in situations
demand. Receiveing Gifts
Access to Information Nondisclosure agreements
