Marketing automatisation (Artem Daniliants)
Transcript of Marketing automatisation (Artem Daniliants)
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MarketingAutomatisation
Artem Daniliants / LumoSpark
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WTFis
marketing automatisation?
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Marketing automation refers to software platforms and technologies designed for marketing
departments and organisations to more effectively market on multiple channels online (such as email,
social media, websites, etc.) and automate repetitive tasks.
Source: Wikipedia
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Let's try an example
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Scheduling social media
updatesEvery social media has a certain
"peak" times when updates receive the most amount of
attention.Source HubSpot
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Let's automate it with Buffer
Video: YouTube Link
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Let's kick it up a notch
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Automating using IFTTT
Video: YouTube Link
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Taking it further with Zappier
Video: YouTube Link
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Email automation with MailChimp
Video: YouTube Link
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Shopping Cart Abandonment
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AdWords automation
Video: YouTube Link
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Working with web hooks in Mailgun
Video: YouTube Link
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<?php
if ($_SERVER['REQUEST_METHOD'] != 'POST') die ('No access');
require 'vendor/autoload.php';
use Mailgun\Mailgun;use Stichoza\GoogleTranslate\TranslateClient;use \DetectLanguage\DetectLanguage;
$mgClient = new Mailgun('MY-GREAT-API-KEY');$domain = "lumospark.com";DetectLanguage::setApiKey("YOUR-API-KEY");
$message_lang = DetectLanguage::simpleDetect($_POST['body-plain']);
if ($message_lang != 'ru'){ $tr = new TranslateClient($message_lang, 'ru'); $translated_msg = $tr->translate($_POST['body-plain']);}
if (isset($translated_msg)) $message=$translated_msg;else $message=$_POST['body-plain'];
$result = $mgClient->sendMessage($domain, array( 'from' => 'LumoSpark email processor <[email protected]>', 'to' => 'Artem D. <[email protected]>', 'subject' => $_POST['subject'], 'text' => $message));
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Doing it like big boys with Segment
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Behaviour analysis for the masses
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Setup warehouse (PostgreSQL/Amazon RedShift)
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Connect data points
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Identify users on siteanalytics.identify('727282937', { name: 'Artem D.', email: '[email protected]'});
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Track user key interactionsExample: 1 (JavaScript)
analytics.track('Landing page conversion', { contact_type: 'PPC AdWords free report', source: 'PPC landing page 1'});
Example 2 (PHP)
Segment::track(array( "userId" => "019mr8mf4r", "event" => "Purchased Item", "properties" => array( "revenue" => 39.95, "shipping" => "free" )));
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Push data to other sources
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Analyse data like a pro
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select email, plan, sent_atfrom initech.identifieswhere email = '[email protected]'
Returns following
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Thank you!Contact me
Email: [email protected]: twitter.com/artemd
LinkedIn: fi.linkedin.com/in/artemdaniliants
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Image credits→ https://blog.pusher.com/introducing-pusher-
webhooks/