Marketing Automation Ground Zero - building email lists with lead magnets
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Transcript of Marketing Automation Ground Zero - building email lists with lead magnets
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Marketing Automation Ground Zero:
Building Email Lists with Lead Magnets
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• Webinar duration: 55 min. + Q&A• Webinar recording will be sent to you via
email• Message us any time via chat
Quick information about the webinar
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@feldmancreative@GetResponse#GRAutomationHub
Get You Tweet On!
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THE LEAD MACHINE PLAN• The problem we’re trying to solve
and why lead magnets are a solution
• Techniques to plan lead magnets with pulling power
• 5 principles for creating a great lead magnet
• Different types of lead magnets
• 17 ways to promote your lead magnet
• How I can help you with your lead magnet(s)
• Questions
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What do MOST PEOPLE
do at your website?
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Do they
BUY STUFF?
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They tend to
LEAVE
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And they seldom
COMEBACK
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Who are
YOU?
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How can we
HELP?
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You help yourself when youhelp your prospects
solve a problem
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Offer a
LEAD MAGNET
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This is not a LEAD MAGNET
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This is a LEAD MAGNET
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PULLINGPOWER?
How do you know what will have
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KEYWORD RESEARCH
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SOCIAL SHARES
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ANALYTICS
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ASK
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BOOKS & COURSESThe contents of
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REVIEWS
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Principles for CREATING
a lead magnet
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BeSPECIFIC1
2345
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BeSPECIFIC
Deliver a desiredRESULT
12345
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BeSPECIFIC
Deliver a desiredRESULT
Provide instantGRATIFICATION
12345
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BeSPECIFIC
Deliver a desiredRESULT
Provide instantGRATIFICATION
Be the AUTHORITY
12345
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BeSPECIFIC
Deliver a desiredRESULT
Provide instantGRATIFICATION
Be the AUTHORITY
Make it worthMONEY
12345
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Types of
HIGHCONVERTING
lead magnets
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eBooks
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Videos
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Research reports
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Tips
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Checklists
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Templates
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Assessments
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Tools
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Mini-courses
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Webinars
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Memberships
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Contests
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Product-based offers
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Want more ideas?I have a freebie for you
Stick around
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Ways to
PROMOTE YOUR LEAD MAGNETS
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
homepage
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
homepage
resourcepage
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON YOUR WEBSITE
resourcepage
blog
homepage
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
Slideshare
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
Slideshare
YouTube
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON CONTENT HUBS
Slideshare
YouTubeContenthubs
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updates
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
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4Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
LinkedIn profile
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
updateshashtag
ads
LinkedIn profile
Livestreams
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
ON SOCIAL MEDIA
cover photo
updateshashtag
ads
LinkedIn profile
Livestreams
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
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Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
webinars
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Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
webinars
tradeshows
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45
Ways to
PROMOTE YOUR LEAD MAGNETS
IN OTHER PLACES
webinars
tradeshows
speaking engagements
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EXAMPLESLEAD MAGNETS BY FELDMAN CREATIVE
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PACKAGINGLEAD MAGNETS
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CONTENT UPGRADEEXAMPLE
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EFFECTIVE IDEAS FOR GROWING YOUR EMAIL LIST
Get more tips on creating lead magnets here.
21. Audio book/chapter
22. Template
23. Swipe file
24. Slide presentation
25. PDF of article/post
26. Spreadsheet
27. Transcript
28. Book preview/chapter
29. Workbook/worksheet
30. Calendar
1. eBook
2. Assessment
3. Case study
4. Cheat sheet
5. Checklist
6. Course
7. Guide
8. Infographic
9. Tool
10. Webinar
11. Video
12. Research report
13. Resource list
14. Survey
15. Quiz
16. Calculator
17. Mind map
18. Process flow diagram
19. Script
20. Event recording
31. Members-only resource
32. White paper
33. Software
34. App
35. Newsletter subscription
36. Library
37. “Recipes”
38. Event ticket
39. Certification program
40. Sample
41. Catalog
42. Discount/coupon
43. Swag/branded gift
44. Comparison chart
45. Software demo
46. Free trial
47. Free quote
48. Loyalty programs
49. Needs analysis call
50. Coaching session
http://feldmancreative.com/50LMs
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Using Lead Magnetsin Marketing Automation Workflows
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12
3
ConditionsActions
Filters
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feldmancreative.com/leadme
THANK YOU