Marketing automation case ruukki eloqua markie award finalist 2014
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Transcript of Marketing automation case ruukki eloqua markie award finalist 2014
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TAPIO’S JOURNEYTO BECOME A BUYER OF RUUKKI’S ROOF
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TAPIO CONSIDERSHIS ROOF’S CONDITION
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TAPIO STARTS TOGATHER INFORMATION
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roof renovation
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TAPIO’S VISIT TORUUKKI’S WEBSITEIS NOTICED
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TAPIO STARTSTO SEE MOREOF RUUKKI’S ADSWHEN ONLINE
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TAPIO NOTICESRUUKKI’S CAMPAIGN
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CLICK!
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TAPIO GIVES PERMISSIONFOR DIGITAL MARKETING
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TAPIO IS NOTYET READY TO BOOK
BUT IS INTERESTED INGETTING MOREINFORMATION
AN ESTIMATION VISIT
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THE NURTURING CAMPAIGN
BEGINS
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BECAUSE OF THEDIGITAL FOOTPRINTTAPIO LEAVES,WE KNOW WHAT KIND OFINFORMATION HE’SINTERESTED IN
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FOUR E-MAILS
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THE SENDER ISROOFMASTER JOUKO, WHOHAS BEEN CHOSEN BASEDON TAPIO’S POSTAL CODE
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TAPIO TAKESTHE BAIT
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TAPIO BOOKSAN ESTIMATION VISITAFTER THE SECOND
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Hi! Tapio has bookedan estimation visit on 15.5. at 6:00 PM.
ROOFMASTER JOUKORECEIVES AN SMSCONSIDERING THE VISIT
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Hi! Tapio has bookedan estimation visit on 15.5. at 6:00 PM.
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ROOFMASTER JOUKOCOMES TO ESTIMATETHE CONDITIONOF TAPIO’S ROOF
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TAPIO RECEIVESAN OFFER
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ALSO FOR OTHERPOSSIBLE VENDORS
TAPIO LOOKS
FOR OTHEROFFERS AS WELL
TAPIO ASKS
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DURING THE SUMMERTAPIO FORGETS THE WHOLERENOVATION PROJECT
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RUUKKI DOESN’T
FORGET
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IN OCTOBER TAPIORECEIVES AN SMSFROM JOUKOWITH AN OFFERHE CAN’T RESIST
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Hi, Tapio! We have some unfinished roofbusinessesfrom the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant.
Best regards, your roofmaster Jouko
Y
Hi, Tapio! We have some unfinished roofbusinesses from the summer. If you order your roof renovation now, you'll get a free rainwater system in addition! Reply Y, if you're interested, or N, if the matter is no longer relevant.
Best regards, your roofmaster Jouko
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IF TAPIO HADNOT REACTEDON THE SMSHE WOULD HAVE
TO HIS LETTERBOX
GOT AN OFFERAUTOMATICALLY
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TAPIO SEALSTHE DEAL
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A RAINWATER SYSTEMAND FREE FINANCING
IN ADDITION TAPIO GETS
FOR A YEAR
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THE RESULTSOF THE PROGRAM
=
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OF LEADS DOUBLEDTHE AMOUNTX2
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THE NUMBER0 OF LOST CONTACTSIN THE SALES FUNNELDROPPED TO ZERO
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RESPONSE TIMEDROPPED FROM A WEEKTO LESS THANTWO DAYS
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