10 Statistics to support your Marketing Automation Business Case

Marketing Automation Business Case – Revenue increase!

• Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)

• Top performers using marketing automation achieve 128% more revenue against their targets than the average company. (Source: Marketo)

• Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)

• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group)

• Companies that excel at lead nurturing generate 50% more sales ready leads. (Source: Forrester Research)

Marketing Automation Business Case – Cost Savings

• Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research)

• Companies that excel at lead nurturing generate leads at 33% lower cost than those that don’t. (Source: Forrester Research)

• A case study of a freight transport facilitator showed a 50% cost reduction in customer acquisition. ( Source: MarketingSherpa)

• 59% of CMOs expect to increase effectiveness and efficiency of marketing by implementing automated marketing solutions. (Source: Bulldog Solutions)

• Gartner estimates a 5% reduction in marketing waste through automating fulfilment. (Source: Garnet Research)