Stores Brands

Deo World Lotus, Liberty, Royal, Klassic,

New Eden`s Stores Royal, Oral D, Klassic,

Millionaire Stores Formula Oval D, Smart, Sontox,

Nukkad Collection Royal, Option, Formula, Lotus, Evora, You and Me, Liberty, Ozodent

New Stone Collection Orange, Soft N fresh, Dolls, Formula, Royal, Maxi, Dolls,

Royal Stores Lotus, Royal, Option, Klassic, Option, Evora, You and Me

Saheb Stores Formula,Royal,Maxi, Oval D, Smart, Sontox

New Stores Evora, Oval D ,You and Me

Mani Stores Klassic, Royal, Ozodent, Formula

M K Stores Liberty, Royal, Klassic, Lotus

West Way Soft N Fresh, Evora, Formula,Liberty

Muskaan Collection Formula, Lotus, Oval D, Smart, Sontox, Denta Check

Al- Raza Collection Klassic, Evora, Maxi,Royal, Ozodent, Formula

Sun and Moon Collection Oval D, You and Me, Option, Formula

Noor Stores Liberty, Ozodent, Royal

Heena Stores Aquafresh, Oval D, Sontox, Klassic

Ashoka RGD Stores You and Me, Soft N Fresh, Royal

Kasturi Collection Dolls, Maxi,Orange, Ozodent

Madina Stores Option, Liberty, Klassic

Kohinoor Collection Royal, Formula, Maxi

Al- Ajamer Store Orange, Royal

Al-Madina Store Ozodent, Sontox, Smart

Tulshi Store Royal, Klassic

Riya World Evora, Oval D ,You and Me

Ria Stores Maxi, Evora Oral D and You and Me

Erami`s Annapurna Dolls, Klassic, Formula, Maxi,Orange, Ozodent

Venu Son`s stores Ozodent, Maxi, Sontox, Smart

Kids Corner Klassic, Royal, Formula, Maxi, Option

Place: Crowford Market,Mumbai.Date: 05/08/2013Time : Around 3 pm to 5pm

Most common brands were Royal, Klassic, Oral D.Most of the shopkeepers refused to give any details about margins,except few who quoted that margins were around 12-15%.Price of most of the toothbrushes varied from Rs. 15 to Rs 35.The main factor about toothbrushes for customer(as per shopkeepers) was price.Customer also looked for kids brushes and artistic brushes.They were types of bristles :Soft, Medium and Hard (Extra Soft was not available anywhere)Also, one thing that i noticed was there was no presence of big brands like Oral B, Colgate,etc.

Daatun were not available in any of shops surveyed.But still I got some valuable inforamation Daatun:They are transported by trains from nearby villages to Byculla, Mumbai.They are sold mostly by hawkers and small shopkeepers.There was no branding in this category(as per information retrieved.)

Place: Crowford Market,Mumbai.Date: 05/08/2013Time : Around 3 pm to 5pm

Most common brands were Royal, Klassic, Oral D.Most of the shopkeepers refused to give any details about margins,except few who quoted that margins were around 12-15%.Price of most of the toothbrushes varied from Rs. 15 to Rs 35.The main factor about toothbrushes for customer(as per shopkeepers) was price.Customer also looked for kids brushes and artistic brushes.They were types of bristles :Soft, Medium and Hard (Extra Soft was not available anywhere)Also, one thing that i noticed was there was no presence of big brands like Oral B, Colgate,etc.

Daatun were not available in any of shops surveyed.But still I got some valuable inforamation Daatun:They are transported by trains from nearby villages to Byculla, Mumbai.They are sold mostly by hawkers and small shopkeepers.There was no branding in this category(as per information retrieved.)

Brands

Lotus, Liberty, Royal, Klassic,

Royal, Oral D, Klassic,

Formula Oval D, Smart, Sontox,

Royal, Option, Formula, Lotus, Evora, You and Me, Liberty, Ozodent

Orange, Soft N fresh, Dolls, Formula, Royal, Maxi, Dolls,

Lotus, Royal, Option, Klassic, Option, Evora, You and Me

Formula,Royal,Maxi, Oval D, Smart, Sontox

Evora, Oval D ,You and Me

Klassic, Royal, Ozodent, Formula

Liberty, Royal, Klassic, Lotus

Soft N Fresh, Evora, Formula,Liberty

Formula, Lotus, Oval D, Smart, Sontox, Denta Check

Klassic, Evora, Maxi,Royal, Ozodent, Formula

Oval D, You and Me, Option, Formula

Liberty, Ozodent, Royal

Aquafresh, Oval D, Sontox, Klassic

You and Me, Soft N Fresh, Royal

Dolls, Maxi,Orange, Ozodent

Option, Liberty, Klassic

Royal, Formula, Maxi

Orange, Royal

Ozodent, Sontox, Smart

Royal, Klassic

Evora, Oval D ,You and Me

Maxi, Evora Oral D and You and Me

Dolls, Klassic, Formula, Maxi,Orange, Ozodent

Ozodent, Maxi, Sontox, Smart

Klassic, Royal, Formula, Maxi, Option

Place: Crowford Market,Mumbai.Date: 05/08/2013Time : Around 3 pm to 5pm

Most common brands were Royal, Klassic, Oral D.Most of the shopkeepers refused to give any details about margins,except few who quoted that margins were around 12-15%.Price of most of the toothbrushes varied from Rs. 15 to Rs 35.The main factor about toothbrushes for customer(as per shopkeepers) was price.Customer also looked for kids brushes and artistic brushes.They were types of bristles :Soft, Medium and Hard (Extra Soft was not available anywhere)Also, one thing that i noticed was there was no presence of big brands like Oral B, Colgate,etc.

Daatun were not available in any of shops surveyed.But still I got some valuable inforamation Daatun:They are transported by trains from nearby villages to Byculla, Mumbai.They are sold mostly by hawkers and small shopkeepers.There was no branding in this category(as per information retrieved.)

Place: Crowford Market,Mumbai.Date: 05/08/2013Time : Around 3 pm to 5pm

Most common brands were Royal, Klassic, Oral D.Most of the shopkeepers refused to give any details about margins,except few who quoted that margins were around 12-15%.Price of most of the toothbrushes varied from Rs. 15 to Rs 35.The main factor about toothbrushes for customer(as per shopkeepers) was price.Customer also looked for kids brushes and artistic brushes.They were types of bristles :Soft, Medium and Hard (Extra Soft was not available anywhere)Also, one thing that i noticed was there was no presence of big brands like Oral B, Colgate,etc.

Daatun were not available in any of shops surveyed.But still I got some valuable inforamation Daatun:They are transported by trains from nearby villages to Byculla, Mumbai.They are sold mostly by hawkers and small shopkeepers.There was no branding in this category(as per information retrieved.)