Marketing and Your Library's Displays and Signage
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Transcript of Marketing and Your Library's Displays and Signage
Indiana State LibraryProfessional Development office
How would you set up the library if you would get $1 in your personal bank account for every item borrowed? What would change?
Trading Spaces program • New spaces• Display areas• Self check stations• Morning briefings • Greeters
The Act of Merchandising and attractive visual display
• ALL staff • Key factors• Mess = Success
Layers of service
• Info desk• Phones• Greeters
• Communication• Planning, implementing, maintenance • Talking Points (NJ)
• Recommendations • Walkabouts (NJ)
• Training & Cross Training• Experts/hobbies
Ask!• Surveys/Focus Groups• What do they want their library to be?• What type of services do they wish to have available?
My Starbucks – idea, view ideas, ideas in action
Communicate!• Social media
What is the appeal?• Location• Welcome!• Layout & signage• Food, drink and entertainment
What can we learn?
Way-finding
• Color/Contrast • Font/Shape• Pictograms• Finish• Industry Standards
• ADA standardsNova Scotia, Canada
BLACK
BLACK
YELLOW
WHITE
YELLOW
GREEN
BLUE
White
• Determine the Purpose• Determine Location• Keep it there and study it
• Adjust for success or failure• Continue with what works• Drop what does not
• Displays
Imagine if we didn’t have all those horizontal lines.
http://www.powells.com/blog/category/shelf-talkers/page/2/
Mini Merchandising - for Smaller Libraries
School Libraries
Sensible Tips
Suzanne WalkerProfessional Development OfficeIndiana State [email protected]
Cooper, Julia. “How to Evaluate Your Library’s Physical Environment.” Marketing Library Services 21.2 (2007) http://www.infotoday.com/MLS/may07/Cooper.shtml
Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012.
Rippel, Chris. “What libraries can learn from bookstores: Applying bookstore design to public libraries.” (2003) http://goo.gl/Llt7BU
South Jersey Regional Library Cooperative. “Trading Spaces Project” http://www.sjrlc.org/tradingspaces/
Walters, Suzanne and Kent Jackson. Breakthrough Branding: Positioning your library to survive and thrive. Chicago: Neal-Schuman, 2013.
https://www.pinterest.com/statelibrary/display-ideas-for-public-libraries/
Woodword, Jeannette. Creating the Customer-Driven Library: Building on the Bookstore Model. USA. 2005
Jacobson, Alan. “Building Displays that Move Merchandise.” American Libraries. Jan/Feb 2012, Vol. 43 Issue ½ p42-44
Butcher, Holli. “Dewey vs. Genre Throwdown.” Knowledge Quest. Nov/Dec 2013, Vol. 42. Issue 2, p 48-55.