Marketing and Public Relations Opportunities

Marketing and Public Relations Opportunities

District 42

www.toastmasters.org

Homework assignment… Each Division/Area Governor research

publications where we may be able to get some free or inexpensive advertising.• This will be used to target PR campaign in your

area and divisions to help your clubs grow and to possible start new clubs

Introduction


Great collaboration of ideas across Divisions Main Themes…

Have a Social Media Presence Utilize Community Listings Target Audiences Build Relationships Leverage Existing Networks

Introduction


Advertise in the newspaper, on TV or on the radio

Many news stations and newspapers have a free community events calendar, such as the CTV News example shown below:

http://edmonton.ctvnews.ca/community-calendar/community-calendar-submit-your-event

The city of Edmonton has a calendar where events can be submitted:

http://www.edmonton.ca/attractions_events/schedule_festivals_events/submit-an-event.aspx

Division A






Corporate clubs:• Mail inserts with paystubs• Toastmasters information in a “welcome to your new

office/desk/workstation” package

Community Clubs:• Clubs always have the opportunity to give back to

the community. At that time display a banner and have Toastmasters pamphlets available.

All clubs:• The trick is to ensure that the method or mode of

advertising gets to “top of mind” for the people the club wants to attract.

Division A


Get the Word Out Community Listings

• MySask event listing, Access Communications, LeaderPost – City Beat

• Online Classifieds – Kijiji, UsedRegina.com, etc Online Community Networks

• Facebook, Twitter, LinkedIn, MeetUp Press Releases

• Submit TM member stories and TM events to the press (newspapers, TV, radio)

Division B


Be Visible Outside meetings, Open house

Talk to the right people HR departments

• Join a club; Demo meeting; Success Module; Start a club

Professional Associations• HR, Project Management

Talk up Toastmasters – A LOT Fax, Mail drop, Elevator, Name Tags

Division B


Area/Division/District PR Show at conferences/fairs for target audiences

• Man a booth to attract attendees• Give a TM presentation• This would be low cost, giving a presentation can

get you a discount

Leverage memberships/volunteers in target audience groups on• New immigrant groups, professional groups, United

Way organizations

Division C – aDDVANCe Team


Club PR Leverage memberships/volunteers of club

members for target audiences• New immigrant groups, community associations

Local advertising• Clubs can display a sign in the lobby of the building

on the days they meet• For a corporate club display your club banner in a

coffee room or other high traffic area• Promote your club during goal setting times (New

Year and performance review time)

Division C – aDDVANCe Team


Division Contests: use this event to indirectly advertise the clubs in our Division. i.e. Fall contest yesterday was an indirect showcase of the talents of Edmonton Advance club where 2 of their members took the lead role for Toastmasters & SAA.

Invite friends , family & friends of friends to enjoy some laugh at the Division Contest.

Assistant Division D Governor Stephen Hall has been actively promoting toastmasters in the organizations he has been involved in like the project managers group.

Division D Star power Marketing & Public Relations opportunities


KJJ, for a minimal fee, post the club info in KJJ.(for free but it will not be a priority when searching at its way at the bottom of the list)

We do have a foldable board for our club that we post outside the building on the day of the meeting; we take it down thereafter.

As an open club, we ask out members to pin posters in there workplace i.e. as in the lunchroom, areas where they are allowed to post messages for free.



Upcoming TLI hosted by one of our clubs in an educational Institute, higlights the host club and will give them more exposure in Campus and as I understand will also give them also the opportunity to involve other campus organizations to assist during the event.

Community Events where we can put up a table and have all kinds of toastmaster information besides the volunteer event.

Ensuring that all the Clubs in Division D have updated their information on the WWW and tear down outdated posters and only current posters should be posted. Most often we hear people saying we found you by googling online.



All clubs take advance of the free resources such as bulletin boards in their localities: workplace, nearby grocery stores, libraries, Church, schools and media outlets.

Look for certain locations nearby where you are allowed to post papers where you can have the name & contact info in a card or tear like style format. Make note of the location that has more info taken and do not bother posting again in the location if the information is intact (no one is paying attention.)

We have City TV and CBC close by. In the community section or any segment of a show where our experienced Toastmasters such as Neil Wilkinson, Ken Tanner, Peter Kossowan or Carol Blair will be interviewed about toastmasters.



Division F


Following up on opportunities for flyers and other marketing prospects based on club proximity and timing.

Area governors are using their club visits and emails to sell the idea of different marketing approaches.

Membership Magic seminar was used to spark ideas for clubs on Sept 20 in Lethbridge. Areas 35, 36 and 38 (Lethbridge and Medicine Hat) were represented

Booth at Immigration Fair

Division G


A different tact – Making the connection• Front-of-mind approach vs. first impression• Corporate training spending is decreasing• Target the decision-makers but avoid working in

silos or divisions where possible• Focus in on 3 major employers previously

untapped by Toastmasters and sell the value

Division G


Division J

National Energy Board Demonstration meeting on Oct 15th Moving forward toward Charter

Alberta Energy Regulator Discussions in progress

Calgary Immigration Career Participation with other divisions represented


Facebook, Twitter and other social media sites Online Classifieds

• Kijiji, Red Deer Craigslist Friendly partners

• Stettler Regional Board of Trade, other Chambers of Commerce

Local Newspapers including community papers• Red Deer Advocate• Stettler Independent• The Scoop, The Echo (Airdrie)

Division K


Local Radio Stations, Community Service ads. Community Associations, newsletters and

websites Corporate Clubs, get into the Company

newsletter or web page College and University newsletter Community Education boards School boards Churches Club Open House

Division K


Social Media Community Listings Targeting Relationships Networking

Conclusion

Marketing and Public Relations Opportunities

Documents

Transcript of Marketing and Public Relations Opportunities