Marketing and distribution
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The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited. © Apperian, Inc. 2010. All Rights Reserved. ubiquitous enterprise mobility Chuck Goldman Founder and Chief Strategy Officer
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Transcript of Marketing and distribution
The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.!
The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.!
ubiquitous enterprise mobility
Chuck Goldman Founder and Chief Strategy Officer
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Agenda
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Enterprise Mobility Market Business to Employee Apps
The Enterprise “App Store”
Real World Examples
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Size
Market Size & Growth
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14% CAGR in enterprise smart phone deployments over next 4 years
138M Smart phones deployed in enterprises by 2015
$3.3B Smart phone app management, apps and cloud services in 2014
Source: Strategy Analytics, Enterprise Mobility Foundation Assumes $25 per unit per year ASP model iSuppli Estimate July 2010!
Growth
Dec 16, 2010
“iPad Leads Tablet March �Into Businesses”
“Alternatives to Apple App Store�
For Enterprises”
Nov19, 2010
Nov 1, 2010
“Mobile Business Apps �
Flourish at IBM, Google”
“iPad invades Wall Street”
Dec 1, 2010
“Enterprise tablet growth set to explode, says survey”
Dec 15, 2010
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Explosive Market Growth in Mobile Internet
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Source: Morgan Stanley, “Ten Questions Internet Execs Should Ask and Answer”, Mary Meeker, Web 2.0 Conference, November 16, 2010!
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Business to Employee Opportunity
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Business to Employee Opportunity
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• Consumerization of IT • Single personal/work device • Increased mobility
Why can’t you make business apps like this?
Users IT
• Need a solution now! • Security is still #1 • Have to mobilize workforce • Need consistent access,
sharing and control of information
How do I deploy and
manage Apps?
Dev
• Need App “starter kit” • Minimal IT Apple or
Android experience • Smartphone SDKs not
built for enterprise
Where do I start?
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Sales Growth Service Delivery Productivity
What Enterprise B2E Apps are being built Today?
GPS/Location meta data is making Enterprise Data Smarter!
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Configurators Sales Wizards
Product Demos Pricing Tools
Order Placement CRM
Sales Call Management Sales Growth
What Enterprise B2E Apps are being built Today?
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Process Digitization Measurement & Reporting Engineering & Testing Tools
Training Delivery Knowledge Management
Productivity
What Enterprise B2E Apps are being built Today?
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Business to Business Apps Service at the Point of Contact
API/SDKs/Web Services
Service Delivery
What Enterprise B2E Apps are being built Today?
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EASE - The Enterprise “App Store”
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iTunes vs. Enterprise
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Consumer Enterprise
iTunes Store
Finding within 350K Apps
Requires iTunes account
Device-by-device install
Manual update process
No App & data disablement
Private, branded “App Store”
Enterprise
Secure, private catalog
Enterprise licensed
Multi-device, multi-app install
Self-service or IT Push
Identity-based provisioning
Reporting/Analytics
Apperian, Inc. - Proprietary and Confidential
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Enterprise Mobile App Publishing
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App Cloud Services
Apps
Enterprise-class App services e.g. storage, sync, backup, authentication
Company built, enterprise application templates
Enterprise Mobile 3rd Party Apps
Apperian, Inc. - Proprietary and Confidential
App Management Platform Provision, deploy, and manage apps for mobile
devices
Private/branded enterprise “App Store”
Apps with API with integration to Cloud services
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App Management Platform
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SDK enterprise extensions
Enterprise App Kit
Seeded Apps
Create
Free Developer Services
Configuration
App provisioning & decommissioning
User management
Help desk integration
Deploy
IT Services
Management dashboard
Enterprise branded “App Store”
Reporting & analytics
Application ratings
Manage
Management Services
Enterprise App Services Environment (EASE)
Apperian, Inc. - Proprietary and Confidential
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Admin Console
EASE Architecture
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Enterprise SDK
Enterprise
Private Database
LDAP or Active Directory Server Wireless
Distribution
App Catalog
App Notifications
App Server Aggregates, deploys, and maintains in-house apps
Syncs with enterprise LDAP or Active Directory
Maintains app-specific data
Framework / SDK Authorization and Authentication
Version Checking (“Self-Updating” Apps)
Logging, Reporting & Tracking
Push Notification, Encryption, Web Services *
Web Admin Portal Manages in-house apps and User/Group authorization
Provides end-user registration
App Catalog Allows users to easily locate, review, & download apps
Displays in-house app icons, descriptions, screen shots
Easy access to in-house app training materials
Enterprise Connectivity Active Directory
LDAP
Database Connectivity
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The EASE User Experience!
‣ Easily locate and flag in-house apps for installation via iTunes or wireless (iOS 4.0)
‣ Read detailed app information and see screen shots
‣ Receive notification of app updates
‣ Access IT support and helpdesk
‣ View training videos and documentation
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Real World Examples
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Our Customers
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Apperian Customers
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Rue La La
#1 App Store
mCommerce
JSON Middleware!
Oracle 11i!
Real Time Transaction!
Secure CC transaction!
Push Notifications!
Social Networking
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Mobilize Music TV!
Follow the “Pulse”!
Event Based!
Social Networking!
Favorites/Real Time Polling!
GeoFencing!
Madison Square Garden
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Estée Lauder Companies
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Personal Interactive Product Recommendation
17k iPads Kiosks on makeup counters worldwide
Mobile training platform for 32k associates off hours!
Lead Gen System!
Print, Email, Bluetooth!
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Estée Lauder Companies
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Contact Us
Visit our web site: www.apperian.com
Call us: 800 862 0511
Email us: [email protected]
