Marketing and Community Engagement in the New World
-
Upload
marketinginc -
Category
Business
-
view
448 -
download
0
description
Transcript of Marketing and Community Engagement in the New World
![Page 1: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/1.jpg)
Whattaya want?Determining Community Needs & Values
1
![Page 2: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/2.jpg)
Tammy Flynn
Mary Bunting
Amber Callahan
![Page 3: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/3.jpg)
3
![Page 4: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/4.jpg)
square miles53
4
![Page 5: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/5.jpg)
146,439 5
![Page 6: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/6.jpg)
Hampton, VA
![Page 7: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/7.jpg)
Military
Presence 33%
![Page 8: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/8.jpg)
8
400 years!
![Page 9: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/9.jpg)
![Page 10: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/10.jpg)
The
“ I Value”Story
![Page 11: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/11.jpg)
You’re hired!
![Page 12: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/12.jpg)
![Page 13: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/13.jpg)
$19 Million
![Page 14: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/14.jpg)
![Page 15: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/15.jpg)
None of us is as smart as all of us.
- Ken Blanchard
![Page 16: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/16.jpg)
Key Principles
![Page 17: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/17.jpg)
Leaders
hip
![Page 18: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/18.jpg)
Lead from where YOU sit
18
![Page 19: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/19.jpg)
Have the courage to push your ideas!
19
![Page 20: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/20.jpg)
Have the courage to push your ideas!
20
![Page 21: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/21.jpg)
21
Buy in from the top!
![Page 22: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/22.jpg)
Cre
ativ
ity
![Page 23: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/23.jpg)
23Activate the right side
![Page 24: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/24.jpg)
Perhaps imagination isintelligence having fun.
- George Scialabba
“ “
![Page 25: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/25.jpg)
You loved them as a child, love them again.
![Page 26: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/26.jpg)
![Page 27: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/27.jpg)
![Page 28: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/28.jpg)
![Page 29: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/29.jpg)
![Page 30: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/30.jpg)
![Page 31: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/31.jpg)
![Page 32: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/32.jpg)
Colla
bora
tion
![Page 33: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/33.jpg)
![Page 34: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/34.jpg)
![Page 35: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/35.jpg)
bigger & better together!
![Page 36: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/36.jpg)
Innovatio
n
![Page 37: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/37.jpg)
That’s the way
we’ve always
done it.
![Page 38: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/38.jpg)
New media =New ways of doing old things
![Page 39: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/39.jpg)
It's the new normal...
marketing and engagementis everyone's job
![Page 40: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/40.jpg)
40
Meet them where
they are…
![Page 41: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/41.jpg)
but where are they?
![Page 42: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/42.jpg)
PEOPLE
PARTNERSHIPS
RELATION
SHIPSRE
SOU
RCES
Message
informconverse
feedback
engage
Video
Face to Face
Social Networks
Data Collection & Analysis
Engagement Team
TraditionalMarketing
![Page 43: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/43.jpg)
Leads
Marketing
Facilitation
Engagement Team
Logistics
Community Relationships
![Page 44: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/44.jpg)
Message
input
needs vs. wants
challenging budgetvalues
shape future
![Page 45: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/45.jpg)
![Page 46: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/46.jpg)
![Page 47: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/47.jpg)
PEOPLE
PARTNERSHIPS
RELATION
SHIPSRE
SOU
RCES
Message“I Value”Campaign
informconverse
feedback
engage
Face to Face
Social Networks
Input, Data Collection &
AnalysisTraditionalMarketing
VideoEngagement
Team
![Page 48: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/48.jpg)
Video
ArticulateCity
Intranet
Channel 13
City Website
YouTube
converse
![Page 49: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/49.jpg)
Budget Video Message
![Page 50: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/50.jpg)
PEOPLE
PARTNERSHIPS
RELATION
SHIPSRE
SOU
RCES
Message“I Value”Campaign
informconverse
feedback
engage
Face to Face
Social Networks
Input, Data Collection &
AnalysisTraditionalMarketing
VideoEngagement
Team
![Page 51: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/51.jpg)
TraditionalMarketing
Flyer
Weekly Memos
Drop Boxes
FAQ
Posters
Business Cards
311
CommentCards
converse
Website
City Page
Newsletters
News Releas
e
![Page 52: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/52.jpg)
FlyerDrop
Boxes
Posters
Business card
takeaways
Comment
Cards
TraditionalMarketing
![Page 53: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/53.jpg)
City Page
Newsletters
TraditionalMarketing
![Page 54: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/54.jpg)
Website
hamptonvalues.com
TraditionalMarketing
![Page 55: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/55.jpg)
Weekly Memos
FAQ
311
TraditionalMarketing
![Page 56: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/56.jpg)
News Release & Media
TraditionalMarketing
![Page 57: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/57.jpg)
News Release & Media
TraditionalMarketing
![Page 58: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/58.jpg)
PEOPLE
PARTNERSHIPS
RELATION
SHIPSRE
SOU
RCES
Message“I Value”Campaign
informconverse
feedback
engage
Social Networks
Face to Face
Input, Data Collection &
AnalysisTraditionalMarketing
VideoEngagement
Team
![Page 59: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/59.jpg)
59
Face to Face
Meet & Greet
Organizational Chats
Informal Chats
Staff Chats
Budget Week
converse
![Page 60: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/60.jpg)
Face to
Face
Budget Week
![Page 61: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/61.jpg)
Meet & Greet
Informal Chats
Organizational Chats
Staff Chats
Face to
Face
![Page 62: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/62.jpg)
Organizational Chats Face
to Face
![Page 63: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/63.jpg)
PEOPLE
PARTNERSHIPS
RELATION
SHIPSRE
SOU
RCES
Message“I Value”Campaign
informconverse
feedback
engage
Face to Face
Social Networks
Input, Data Collection &
AnalysisTraditionalMarketing
VideoEngagement
Team
![Page 64: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/64.jpg)
64
HRTownSquare
MeetUp.com
Social Networks
Live Online Chats
Blogs
WordPress
engage
![Page 65: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/65.jpg)
FacebookSocial Networks
![Page 66: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/66.jpg)
FacebookSocial Networks
![Page 67: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/67.jpg)
FacebookSocial Networks
![Page 68: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/68.jpg)
Live Online Chats
Social Networks
![Page 69: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/69.jpg)
Live Online Chats
Social Networks
![Page 70: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/70.jpg)
Social Networks
![Page 71: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/71.jpg)
Social Networks
![Page 72: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/72.jpg)
PEOPLE
PARTNERSHIPS
RELATION
SHIPSRE
SOU
RCES
Message“I Value”Campaign
informconverse
feedback
engage
Face to Face
Social Networks
Input, Data Collection &
AnalysisTraditionalMarketing
VideoEngagement
Team
![Page 73: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/73.jpg)
Input, Data Collection &
AnalysisComment
Cards
Budget Survey
“I Value” Survey
StaffSurvey
FAQ
311 Survey
feedback
![Page 74: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/74.jpg)
Input, Data Collection &
Analysis
Comment
Cards
Meeting Comments
311 Survey
![Page 75: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/75.jpg)
![Page 76: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/76.jpg)
Resu
lts
![Page 77: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/77.jpg)
30+methods of communication
50%two-way communication
![Page 78: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/78.jpg)
2 million positive impressions
![Page 79: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/79.jpg)
Public meeting attendance + 2,000%
![Page 80: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/80.jpg)
$???
![Page 81: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/81.jpg)
$860
![Page 82: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/82.jpg)
And there’s more…
![Page 83: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/83.jpg)
![Page 84: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/84.jpg)
![Page 85: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/85.jpg)
![Page 86: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/86.jpg)
and more…
![Page 87: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/87.jpg)
![Page 88: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/88.jpg)
![Page 89: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/89.jpg)
Message“I Value”Campaign
informconverse
feedback
engage
Video
Face to Face
Social Networks
Marketing
LOGISTICS SPEAKERS
PEOPLE
PARTNERSHIPS
RELATION
SHIPSRE
SOU
RCES
Facilitation
Input, Data Collection &
Analysis
Engagement Team
TraditionalMarketing
ArticulateCity
Intranet
Flyer
Weekly Memos
Drop Boxes
Website
311
FAQ
Posters
Business card
takeaways
Meet & Greet
Organizational Chats
Live Chats (2)
Blog
HRTownSquare
WordPress
MeetUp.com
Channel 13
City Website
YouTube
Informal Chats
Staff Chats
Budget Week
Comment Cards
Budget Survey
“I Value” Survey
StaffSurvey
FAQ
311 Survey
City Page
Newsletters
News Release
Comment Cards
![Page 90: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/90.jpg)
input obtained & used to shape
decisions
![Page 91: Marketing and Community Engagement in the New World](https://reader035.fdocuments.in/reader035/viewer/2022070317/5567f793d8b42aaf768b4e39/html5/thumbnails/91.jpg)
approved budget without contentious
controversies