Marketing and Branding - David Crowhurst Assessor Day 2011/Marketing_and... · Part of the BRE...
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Part of the BRE Trust Protecting People, Property and the Planet Marketing David Crowhurst Director, Marketing 5 July 2007
Transcript of Marketing and Branding - David Crowhurst Assessor Day 2011/Marketing_and... · Part of the BRE...
Part of the BRE Trust
Protecting People, Property and the Planet
MarketingDavid CrowhurstDirector, Marketing5 July 2007
What do you think we could provide that would be most effective in helping you sell BREEAM to your clients?
17.1%
50.0%
11.8%
21.1%
Conferences/events
Presentation material
Marketing collateral, such as banners etc.Other
A range of new…
– Symbols– Logo– Certification mark– ‘Badge’ of recognition
– Design styles and uses– Certificates– Plaques– Banners– Flags– Posters
The logo
The certification mark
Certificates
BREEAM Plaque
The Badge
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Possible uses
– Business Stationery– Letterheads– Business Cards
– Web sites
– Promotional material
– Exhibitions
– etc.
PN235 - replaces PN103
– Rules and guidance
Public websitewww.breeam.org– Technical
– Easier to navigate for clients and those unfamiliar with BREEAM,
– Simpler gateway to BREEAM assessor area
– BREEAM Manuals availability • Quick links for BREEAM documents,
difficult to locate in current location. • Links to old BREEAM 2008 manuals
previously available is not clear – Easier searching on the Green Guide – Speed of downloading documents – Useful links
Public website www.breeam.org– Information
– BREEAM statistics– Case studies could have rating more
clear & issues related to BREEAM categories,
– Increased visibility of advantages of BREEAM buildings
– Details of materials – BREEAM programme - i.e. what to
do when (as a client)– Earlier information on new schemes -
to advise clients– Too much info freely available to
people who don't pay licence fees
Public websitewww.breeam.org– Training
– Details of BREEAM 2011 training for new assessors,
– Reduced emphasis on selling training
– Enquiries– I would like queries e-mailed /
phoned to the BRE to be responded quicker
– It's ok as it is
