Marketing Agility 20/20 - DAM for Marketing | Aprimo...Marketing Agility 20/20 An Agile Marketing...
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Marketing Agility 20/20 An Agile Marketing Retrospective of 2019 and Predictions for 2020 Ed Breault CMO, Aprimo @EdBreault Andrea Fryrear President & Lead Trainer @AndreaFryrear BREAKTHROUGH WEBINAR SERIES
Transcript of Marketing Agility 20/20 - DAM for Marketing | Aprimo...Marketing Agility 20/20 An Agile Marketing...
Marketing Agility 20/20An Agile Marketing Retrospective of 2019 and Predictions for 2020
Ed BreaultCMO, Aprimo
@EdBreault
Andrea FryrearPresident & Lead Trainer
@AndreaFryrear
BREAKTHROUGH WEBINAR SERIES
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FOLLOW US AT:Twitter: @AprimoLinkedIn: Aprimo#AprimoBreakthrough
VIEW ON-DEMAND WEBINARS:aprimo.com/breakthrough-webinar-series
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Time for a RetroStart, Stop, Continue
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Going Agile Seems Obvious
Optimal People Utilization
Increased Visibility
DISCIPLINE
Increased Volume, Velocity
Close the Loop
Improved Customer
Experience
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Agile Off the Shelf… Can Backfire in a Major Way
Scrum vs Kanban “What language are
you speaking?”
“Good luck explaining points to the C-suite”
Scoping Your Epics“No surprises ever
happen”
Sprint Discipline
“Marketing work is so non-routine”
Burndown charts
“Just going to go into the blackhole of information
anyway”
Sprint post-mortem
Daily standups “How many
meetings are you already in?”
I’ve already got a backlog a year
long…”
Backlog scrubbing
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#1 EFFICIENCY #2
CYCLE TIME #3 THROUGHPUT
Source: AgileSherpas
The 3 [CRUCIAL] Metrics for Agile Marketing
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Key Agile Takeaways
1. Expectations2. Methodologies3. Culture4. Technology5. By Industry and Regulated 6. Departmental vs Enterprise7. Measurement
of Implementation and Benefits
METHODOLOGIES
CULTURE
TECHNOLOGY
By Industry andRegulated
Departmentalvs Enterprise
MEASUREMENT
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Agile Dashboard – Executive View
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Agile Dashboard – Management View
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QuestionsThank you for attending!
New State of Agile Marketing Surveyhttps://bit.ly/36NdNkf
