AFFINITY MARKETING

Company FactsEstablished: 2006Location: Dubai & Abu DhabiCustomers: 100+Verticals: Media, Events, EntertainmentStaff: 22Industry: Online Services

Affinity MarketingOnline MarketingOnline Publishing

SUPER VERTICALCOMMUNITYMARKETING FROMH2O NEW MEDIA

Finding the right people in the UAE to do business withcan be a tough challenge, especially when

1. You are starting a business in Dubai2. You need to qualify that you are meeting the right people3. You need to talk to the right level in the organisation4. Maximise your time and the return on it whilst in the country

It can be even tougher when you are:

1. Trying to arrange meetings when you are out of the country2. Not aware of who the real market players are3. You are very busy anyway and don’t have time to do the research4. On a tight time schedule 5. A new business

This is when an affinity marketing campaign can benefit you!

Simply put affinity groups are

1. Members of a community 2. Vertically orientated – industry, interest communities 3. Horizontally orientated – location based communities4. Have something in common with each other

Some benefits of marketing to affinity groups are

1. Very targeted marketing with higher success rates2. Members are generally interested in what you have to say3. Members are influenced by other community members4. You can target broadcast a message to an affinity group

Sound Interesting ? No one wants a highly focused highly successful marketing campaign right? OF COURSE YOU DO!

Our CommunitiesWe lead the UAE market when it comes to marketing toaffinity groups. We operate vertically focused onlinesocial communities, industry groups, discussion forums and offline SOCIAL (not formal) events for ourcommunity members that are fun and not focused juston business. They include:

Fishing trips, parties, drinks nights, meals, sports days,entertainment nights, art events, music events, guestspeakers but most importantly THEY ARE ALWAYS FUN.

Our CommunitiesMusic & arts interested consumers www.dubailime.com

Social Media Interest in Middle Eastwww.socialmediame.com

12 Vertical communities planned for 2009Media – Luxury – Events – Marketing – Investment Banking – Games – Telecoms - Technology

Our NetworkExtreme Sports Community www.adrenalinesportslive.com

Custom Car Communitywww.custom-nation.com

Advertising & PR Industry Peoplewww.adnationme.com

Dubai Property (October)

H2O WebsitesMusic & Music Industry www.dubaibands.com

Entertainment Promotion (dev)www.limegreen360.com

Online TV (dev)www.clipo.tv

PR & Mediawww.prcompanydubai.com

Our MarketingServices

PAY AS YOU GO

Advertising Options Advertorial -USD 219.00 Per PageSimple one page of Advertorial on the website. Advertorial is editor generated only and covers your company and services from an industry perspective.

Banner Advertising - USD 29.00 PCMCost per 1000 impressions of your banner advertising. Targeted industryand geographical advertising to relevant affinity groups deliver higherclick through rates. Minimum Order – 290.USD 10,000 impressions LeaderBoard or skyscraper

Banner Advertising Box - USD 18.00 PCMCost per 1000 impressions of your banner advertising. Targeted industryand geographical advertising to relevant affinity groups deliver higherclick through rates. Minimum Order – 180.USD 10,000 impressions

Advertising Options Company Listing - USD 7.99 Per EntrySimple company listing with your web URL within the listing and your company description in text.

Rich Media Advertising - USD 69.00 PCMCost per 1000 impressions of your TVC to auto play on your social community of choice promoting your company or service. Limited to 30 seconds promoting your product, event or service

Direct Text Based Email - USD 0.22 PUCost per email send to each vertical communities user base. 3rd party text basedemail sent to the user base recommending your product or service or Introducing your company.

Event OptionsA customised Social Night under your companies patronage. You will be provided with the opportunity to display your company banners, distribute a company introduction pack to each attendee and willbe introduced to each attendee personally. The events are strictly Invitation only and provide you with an opportunity to directly networkwith your targeted community. Available in both Dubai and Abu Dhabi. H2O arrange everything – you just turn up.

We will provide the following services in the scope of works

Invite Management – We will arrange invites and event marketing toensure that the guaranteed number of members attend the event.

Follow Up Call – We will follow up with each attendee personally by phone prior to the event to assure attendance.

Venue Provision – We will arrange the venue for you

Management – You can customise the events entertainment, benefitsand even

Event CostsUsers Delivery Time Cost Per

attendeeExpenses Incurred

20 - 50 2 Weeks $300.00 +15%

50-100 4 Weeks $240.00 +10%

100-200 6 Weeks $150.00 + 8%

200 – 500 8 Weeks $125.00 + 6%

500+ On request

Telesales OptionsOur Telesales team will arrange 1 on 1 meetings for you within your targeted community. We will conduct the call, introduce the company based on your brief and suggest a meeting with your senior level executive. Positioned at C level executivesin Dubai or Abu Dhabi or at your targeted positions.

Includes – Calendar confirmation by email,Map, agenda and driver if required. 1 Page brief of company prior to your meeting.

Telesales CostsMeetings Delivery Time Cost Per meeting Expenses

Incurred

10 - 15 2 Weeks $150.00 +15%

15 - 20 4 Weeks $240.00 +10%

20 – 30 6 Weeks $150.00 + 8%

30 - 40 8 Weeks $125.00 + 6%

500+ On request

Maximum 4 meetings per day, driver is provided, a pre commitment of a minimum of 10 meetings $1500.00 required.

Developing yourown community

Build – Maintain – OperateNetwork Moneterisation

Media Services Agency

CORPORATE

FUNDING

Online Services

Web DevelopmentOnline Marketing

Application DevelopmentIP Creation

Graphical Design

Content Production

Video ProductionAudio ProductionText Production

Television Production

Events

VerticalCommunity

Events

ADMIN

SERVICES

Content Distribution & Aggregation Channels

DubaiLime

Clipo TVDubaiCEO

PartnerChannels

PartnerChannels

PartnerChannels

PartnerChannels

Sponsorship & Advertising

Future Future FuturePartner

ChannelsPartner

ChannelsPartner

ChannelsPartner

Channels

Consumers & Vertical Markets - Online Vertical Media Channels

Media Services Companies, Publishers, Branding Agencies, Advertising Agencies, Media

DIY COMMUNITIES We will construct your own vertical community for your company.

Our Services include:

Define The Community – ConsultingBuild the community - Development & design Market the community - Online marketing Operate the community - Content production & managementMoneterise the communitySell packaged marketing & advertising services by marketingyour community within our network

Email – info@h2onewmedia.com