COLORADOTHERAPYHORSES

"HEALING HEARTS CAMPAING"

By:Omar AndazolaGiano FiorreAmanda MyersShelby Wagner Caden Duve

MEET THE TEAMCOLORADO THERAPY HORSES

OMAR ANDAZOLA SHELBY WAGNER GIANO FIORRE

CADEN DUVE AMANDA MYERS

SEGMENTING TARGETINGCancer Patients Breast Cancer Patients

& Famalies

How can we help CTH

position themselves to

help these patients

POSITIONING

Who is our Target Market?

What is our Strategy?Our main strategy is to create a movement that appeals to breast cancer patients, survivors, and families

that empowers them to heal their soul after the initial healing of the body has begun or ended. BreastCancer is a disease that is both physically and mentally exhausting for patients and families of patients aswell. We believe that equine therapy is truly something that can help these women regain their sense of

wonder and power after feeling like they have lost their womanhood.

OBJECTIVES

Launch the HealingHearts Ad Campaign

Breast Cancer Awareness5K walk/run 

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OBJECTIVES

Design a retreatspecifically for breastcancer survivors andvictims by June 2017

Establish partnershipswith established breastcancer organizations 

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TIER 1 TACTICS This logo creates a

positive association

between equine therapy

and breast cancer

treatment.

The tagline “after the body

heals, so does the heart”

was created to empower

therapy seekers and give

them hope. 

 This campaign tactic

involves placing the

healing heart logo in as

many places as possible

associated with breast

cancer. 

TIER 2TACTICS We believe that by reachingout to already established

breast cancer support groupsby having a 5K run on the CTHranch we can not only showthe public what Colorado

Therapy Horses is but we canalso help bring back people tothe ranch for continued help inhealing the heart process.

Women's Resource Center (Fort Collins) American Cancer Society (Greeley) Caregivers support group (Loveland) Hearts of Hope Support Group (Loveland) Longmont Breast Cancer Self­Help Support Group Loveland Breast Cancer Support Group McKee Cancer Center (Loveland) Rocky Mountain Cancer Center (Longemont) 

TIER 3TACTICS Suggested Events :Relay for lifeBolder Boulder

Komen Race for the Cure

we propose that it wouldbe beneficial for Colorado

Therapy Horses toactually station 2 to 3 ofits horses at these events.WIth proper planning andacquisition of permits, thisscheme is sure to gatherthe attention of manygroups and individuals.

TIER 4 TACTICSTangible take home

objects that appeals tothem emotionally whilethey are in treatment. Forexample, sending a carepackage with blankets,

stuffed animals, clothing'sand even an actual horseshoe that looks similar tothe healing heart logo will

create a lastingimpression on potentialmembers of Colorado

Horse Therapy. 

BUDGET