Marketing Adventures of Colin Kaepernick
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Transcript of Marketing Adventures of Colin Kaepernick
YOU DON’T HAVE TO BE A MARKETERTO BE GREAT AT
MARKETING
You Can Be
YOU MIGHT
EVEN BEAN NFLQUARTERB
ACK
Fresh Prince Pic
August 26th, 2016
Colin KaepernickSits for National
Anthem
Alone.
Why did he sit?
YOU MIGHTNOT THINK THIS IS
MARKETING BUT...
It is.
Example One
Stick to Your Target Message
Kaepernick sticks to his target message aimed at
his target audience.
Example Two
Social Proof
Kaepernick uses the marketing technique of
Social Proof.
Like this.
Example Three
There's no such thing as bad publicity.
He's STILL the president of Kazakhstan. Back in 2005, He banned Borat!
(Removing his biggest political rival)
Despite the terrible P.R.
Hotels.comReported a +300% increase
For information about Kazakhstan
Colin Kaepernick may not have a job in the NFL.
But he is a damn good marketer.
