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Study Computer Awareness here

Study General Awareness here

Study reasoning tips here

MARKETING STUDY MATERIALS for SBI PO2014Ad- Advertising

MKT Marketing

B2B Business to Business

SME Subject Matter Expert

F500- Fortune 500

EM- Email

DM Direct Mail

ABM Account Based marketing

TAP Targeted account programs

DM Digital Marketing

SE Search Engine

SERP Search Engine Results Page

SEM Search Engine Marketing

SEO - Search Engine Optimization

SMM Social Media Marketing

SMO Social Media Optimization

PPC pay per click

PPA Pay Per Action

PPI Pay Per Impression

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CLV Customer Lifetime Value

eCommerce Electronic Commerce

CRM Customer Relationship Management

NPD New Product Development

ROMI Return on Marketing Investment

LTV Life Time Value

BDI Brand Development Index

CDI Category Development Index

MR Market Research

AIM Alternative Investment Market

MS Market Share

TMV True Market Value

MAA- Marketing Authorization Application

MS Market Surveillance

WOMM- Word of Mouth Marketing

IDRA Industries Development and Regulation Act

UX User Experience

GRS Gross rating Point

BEP Break Even Point

PAN Permanent Account Number

IMF International Monitory Fund