Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

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Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: [email protected]

description

This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

Transcript of Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

Page 1: Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

Marketing a Hyper Energy-Efficient

Data CenterTom Raftery

Blog: www.greenmonk.netEmail: [email protected]

http://www.greenmonk.net
http://www.greenmonk.net
mailto:[email protected]
mailto:[email protected]
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CIX

• Cork Internet eXchange - CIX• Irish hyper energy-efficient data centre

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CIX Vision

• Hyper energy-efficient data centre• Why?• How?

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Why? Climate change

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Why?

• DC running costs• Staffing - controllable• Connectivity - decreasing• Energy - increasing

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DC Energy requirements

• Rack of equipment typically used• 1.5 kW 8 years ago• 4.5 kW 5 years ago and• 15 kW in 2006!

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How?

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How?

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End Result

Standard DC CIXChiller

HumidifierCRAC

IT EquipmentPDUUPS

LightingSwitch Gear

33% 12%3% <1%9% 4%30% 80%5% 0.01%18% <2%1% <1%1% 1%

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Marketing?

• Innovative• Tell our story• Green message

• Cost saving• USP

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Data Centre?

Photo credit http://www.flickr.com/photos/declanjewell/2508871570/

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Data Centre?

Photo credit http://www.flickr.com/photos/johnniewalker/359440369/

http://www.flickr.com/photos/johnniewalker/359440369/
http://www.flickr.com/photos/johnniewalker/359440369/
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How?

• Open Sourced• Blog• Flickr• SlideShare• Video• Open days

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Blog

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Feedback

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Feedback

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Feedback

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Flickr

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Flickr

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Flickr

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SlideShare

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Video

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Open Day

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result

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Result!

Wohoo!!!

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Conclusion

• Simple steps taken• Large savings and USP• Sales!

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Thanks

Tom Raftery

Blog: www.greenmonk.netEmail: [email protected]

http://www.greenmonk.net
http://www.greenmonk.net
mailto:[email protected]
mailto:[email protected]

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