Marketing
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M arketing: C onnecting w ith C ustom ers C hapter 1 1 M arketing: C onnecting w ith C ustom ers 1 www.elib.co.in (Click on this slide for presentation)
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Transcript of Marketing
Marketing: Connecting with Customers
Chapter 1
1
Marketing: Connecting with Customers
1
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Customer Satisfaction & Loyalty: Building Value with Quality
Chapter 2
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Customer Satisfaction & Loyalty: Building Value with Quality
Customer Satisfaction and Loyalty: Building Value with Quality
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The Global Marketing Environment and E-Commerce
Chapter 3
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The Global Marketing Environment and E-Commerce
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The Global Marketing Environment and E-Commerce
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1
The Strategic Marketing Planning Process: Domestic &
Global
Chapter 4The Strategic Marketing Planning Process: Domestic and Global
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Marketing Information and Research
Chapter 5Marketing Information and Research
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Market Segmentation, Targeting, and Positioning
Chapter 6Market Segmentation, Targeting, and Positioning
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Connecting with Customers: Understanding Consumer
Behavior
Chapter 7Connecting with Customers:Understanding Consumer Behavior
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