Environmental Business AnalysisEnvironmental business analysis is a catchall term given to the systematic process by which environmental factors in a business are identified, their impact is assessed and a strategy is developed to mitigate and/or take advantage of them. While frameworks do exist to aid in environmental analysis, it is important to understand that they are simply frameworks to orient the user toward a more precise understanding of the business environment; they are by no means necessary. Rather, it is important to understand the business environment, the universal processes used in analysis and how analysis is converted into strategy.Environmental analysisis the use ofanalytical chemistryand other techniques to study theenvironment. The purpose of this is commonly to monitor and study levels ofpollutantsin the atmosphere, rivers and other specific settingsMarketing planning and control process The process of defining the action steps, priorities and schedules by which the marketing strategy will be implemented and making sure that the company is achieving the objectives that are stated in the marketing plan within the determined budget.Stage 1 - Environmental AnalysisStage 2 - PlanningStage 3 - StructureStage 4 - Operational lanningStage 5 - Controlling the Marketing Program.What are the reason why companies ventures into international marketing?Sharing market cake 2. Increase valume 3. market growing 4. Giving competitionCompaniesengageininternational fora variety of reasons, but thegoalis typically company growth or expansion. Whether a company hires international employees orsearchesfor new markets abroad, an international strategy can help diversify and expand a business. MAIN POINTS Growth 1. Many companies look to international markets for growth. Introducing new products internationally can expand a company's customer base, sales and revenue. For example, after Coca-Cola dominated the U.S. Market, it expanded their business globally starting in 1926 to increase sales and profits. Employees 2. Companies go international to find alternative sources of labor. Some companies look to international countries for lower-cost manufacturing, technology assistance andother servicesin order to maintain a competitive advantage. Resources 3. Some companies go international to locate resources that are difficult to obtain in their home markets, or that can be obtained at a better price internationally. Ideas 4. Companies go international to broaden theirwork forceand obtain new ideas. Awork forcecomprised of different backgrounds and cultural differences can bring fresh ideas and concepts to help a company grow. For example, IBM actively recruits individuals from diverse backgrounds because it believes it's a competitive advantage that drives innovation and benefits customers. Diversification 5. Some companies go international to diversify. Selling products and services in multiple countries reduces the company's exposure to possibleeconomic andpolitical instability in a single countrySRC- the unconcious reference to one's own culture values in comparison to other culture SRC-if we talk about in basic terms then SRC means to forget about self like if a company is going to some another country then the going company will have to take care about the culture etc of the host country and will have to forget about our culture like McDonalds when entered India they sold product aloo tikki burger inspite of their beef burger.Ethnocentrismis judging another culture solely by the values and standards of one's own culture.[1][pageneeded]Ethnocentric individuals judge other groups relative to their own ethnic group or culture, especially with concern forlanguage, behavior, customs, andreligion. These ethnic distinctions and subdivisions serve to define eachethnicity's uniquecultural identity.[2]Ethnocentrism may be overt or subtle, and while it is considered a natural proclivity of human psychology, it has developed a generally negative connotation.[3]ethnocentrismwas coined byWilliam Graham Sumner, a social evolutionist and professor of Political and Social Science atYale University. He defined it as the viewpoint that "ones own group is the center of everything," against which all other groups are judged. People often feel ethnocentric while experiencing what some call "culture shock" during a stay in a different country. Ethnocentrism, however, is distinguished from xenophobia, the fear of other strangers.Ethnocentrism often entails thebeliefthat one's own race or ethnic group is the most important and/or that some or all aspects of itscultureare superior to those of other groups. Within this ideology, individuals judge other groups in relation to their own particular ethnic group or culture, especially with concern to language, behavior, customs, andreligion. These ethnic distinctions and sub-divisions serve to define each ethnicity's unique cultural identity.nternational marketing is the extension of domestic marketing.Before entering a foreign country you should check for the factors which will affect your marketing. Some of the factors are Political factors of that country, Culture of the country,Economical factors, Social factors, technological factors affecting etc.That is the law which is there in that country,Who is the regulator for your industry,? What is the culture of that country?Is the government stable in that country?the income level, demographics of people etc will be the factors which will affect international marketinhng.The various factors influencing international marketing are as follows:-1.GDP-Gross Domestic Product. Thetotalmarket valueof allfinalgoodsandservicesproduced in a country in a given year, equal to totalconsumer,investmentandgovernmentspending, plus thevalueofexports, minus the value ofimports.2.FDI-Aforeign direct investment(FDI) is a controlling ownership in a business enterprise in one country by an entity based in another country.[1]Foreign direct investment is distinguished fromportfolio foreign investment, a passive investment in the securities of another country such as publicstocksandbonds, by the element of "control".[1]According to theFinancial Times, "Standard definitions of control use the internationally agreed 10 percent threshold of voting shares, but this is a grey area as often a smaller block of shares will give control in widely held companies. Moreover, control of technology, management, even crucial inputs can confer de facto control."[1]3. demand and supply4. money exchange value5. balance of payment6. global outsourcing7. environmental factors.