Marketing
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Transcript of Marketing
Means Derived from “Marcatus” It facilitates the flow of goods and
services from producer to consumers Anticipating customer needs Aatisfying those needs with relevant
products or services the customer is willing to pay for making a profit!
Definition
“Marketing includes those business activity which are involved in the flow of goods and services from production to consumption”
As a practice, it consists in coordination of four elements called 4P's:
Product Price Place Promotional
4P’s1.Product→Solution
2.Promotion→InformationSuch as Advertisment
3.Price→Value
4.Place→Access
Functions of marketing
1.Function of Exchange
Buying AssemblingSelling
2.Function of Physical Supply
Transportation Storage Warehousing
3.Facilitating Function
Finance Risk-bearing Standardization Market information
Modern Marketing
Selling
Consumer
Package
Product
Brand name
Advertising
Promotion
Price Distribution
Service
Sales PromotionSales promotion means any steps that are taken for the purpose of obtaining or increasing sales
Advertising It means to turn the people’s attention to a specific thing
Consumer Behaviour
“Consumer behaviour is the outcome of both individual and environment influence”
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