Website Marketing

Article Marketing

Email Marketing

Mobile Marketing

Offline Marketing

Marketing through Incentives

Social Media Marketing

Video Marketing

Types of Promotion

Email Marketing

Article Marketing

• Article marketing is a type of advertising in which businesses write short articles related to their respective industry.

• The articles are made available in market place through online platforms that includes references and contact information for the author’s website where actually advertisements are placed by affiliate marketers and which redirects to customer to merchant website.

Ezine Articles Product Review articles Process instructional articles

Sample Blogs

Social Media Marketing: Social media are media for social interaction using highly accessible communication techniques. Social media is the use of web-based technologies to turn communication into interactive session. Types of Social Media

Building a Fan page on Social Networking Sites like Facebook

and then placing ads so as to attract traffic.

Advertising through Games, app. Like partner

finder.

PPC is an Internet advertising model where advertisers pay the hosting service when the

ad is clicked.

Informing somebody through chat

conversation. Like Referring a Link.

Video Marketing: Marketing done through videos. It can be posting ads on youtube.com before a video buffers or can be :• Product Launch Videos : Promotional video for the launch of new product.• Product Review Videos: This is a review of a product, and it does the review

positively so that people will be more inclined to buy it.

• Instructional Videos : Providing few instruction about a process. Generally referred as a process guide.

• Testimonial Videos: Experienced users of specific product illustrating the benefit of specific product so as to convince customers to buy more and more.

• Viral Video : one of the most unique promotional strategy. Displaying funny videos to catch customers attention and convincing them to forward them.

Mobile Marketing Marketing of campaign through a mobile device.

Mobile Marketing via SMS Mobile Marketing via MMS In-game mobile marketing Mobile Web marketing Location Based marketing Wap based mobile marketing Rich Media download

Offline Marketing : Marketing Campaigns through typical traditional modes. It Undoubtly offers huge reach but a very high cost proposition.

Newspaper Television Flyers Hoardings Radio

Incentivization : Offering incentives to customers to perform a desired action. It takes place where the person is not interested. It is not considered a healthy marketing campaign as it does not delivery Quality Leads. People watch videos or fill forms just because of the incentives like free goodies.

Types of Incentives : Soft Incent : Where user is given some kind of free access or free downloads of articles, videos, software, videos etc. Cash and Point : Some times cash benefits are given. At times points are given which can be later on redeemed against shopping. Virtual Currency : Virtual currency given in games like farmville or in shopping websites.