MARKETING

By: Brijmohan Lal SahuBabita Chandrakar

Geet GoyalJuhi Chopra

Neharika MandhanSurbhi Gaidhani

CONTENTS Market

Marketing Marketing system

Marketing mix Marketing Triangle

Market A market is any place where the sellers of a particular good or service can meet with the buyers of that goods and service where there is a potential for a transaction to take place. The buyers must have something they can offer in exchange for there to be a potential transaction.

Market Seller/vendor/retailer/

supplier Customer /shopper/ buyer /purchaser

Product / service /goods Cost /value

Marketing“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals”

Marketing System

Goods/services

Money

Communication

Industry(a collection

of sellers)

Market(a collection

of Buyers)

Information

Marketing Mix

4 P’sOf

Marketing mix

Product

Price Promotion

Place

Product

Marketing Mix

4 P’sOf

Marketing mix

Goods & Services New editions Improvements packaging Technology, etc.

Price

Marketing Mix 4 P’s

Of Marketing mix MRP

Credit terms

Promotion

Marketing Mix

4 P’sOf

Marketing mix Strategies to make the

consumer aware of the existence of a product or service.

advertisement

Place

Marketing Mix

4 P’sOf

Marketing mix“The means by which products and services get from producer to consumer and where they can be accessed by the consumer”

Availability of raw material

Availability of worker

Availability of market

Marketing Mix

4 C’sOf

Marketing mix

Customer Solution

CustomerCost Communication

Convenience

Customer Solution

Marketing Mix

4 CsOf

Marketing mix

Solving customers problems

CustomerCost

Marketing Mix

4 CsOf

Marketing mix

Customer willing to pay

Communication

Marketing Mix

4 CsOf

Marketing mix

Establishment of connection

Convenience

Marketing Mix 4 Cs

Of Marketing mix

Marketing TriangleCustomers

Competition

Com

pany

Market

Core Concepts of Marketing

Based on : Needs, Wants, Desires / demand Products, Utility, Value &

Satisfaction Exchange, Transactions &

Relationships Markets, Marketing & Marketers.

Core Concepts of Marketing

Need – food ( is a must )

Want – Pizza, Burger, French fry's ( translation of a need as per our experience )

Demand – Burger ( translation of a want as per our willingness and ability to buy )

Desire – Have a Burger in a five star hotel

conclusion

“Marketing is an important aspectOn which the status of any company

Depends”

Queries ….?

Thank you