Marketing - 2015 Thinking

Marketing in 2015:

Creating a unique brand to engage your customers and increase revenue

Same as every year, right?

In today's digital age - social, mobileand automation - means empowered

customers, always switched on, engagement and personalisation

2015 is about sustaining customer relationships through on-going,

relevant conversations and community sharing

It's not about a single campaign that ends at POS…

it's about continuous engagement

Consumers are now ambassadors of your brand

Big data gives the ability for timely, engaging and relevant content

Employee talent is the key to successful messaging

Market to your potential candidates…

you're marketers, right?

Wow your candidates, focus on the hire, forge a relationship and price

competitively

Retaining is easier than hiring

Share goals to unite, avoid boredom with challenges, clear the path of

bureaucracy, and ensure management is inspiring

Successful talent means multiskilling

Unique skillsets - creative with an understanding of analytics, content

creation by product experts, innovations and technological

understanding

CMO leadership must change

CMO's no longer play a support role; they require a full seat at the

boardroom table to:

• Hire the right people so you know what's happening in the industry

• Listen to their staff and be part of the conversation (no matter how many leadership meetings you're in)

• Understand what technology and data you need plus how it works (take the CTO out for a drink)

• Enable your employees to innovate and remove roadblocks for successful execution

Marketing today enables, connects and engages…

it's now part of the product

2015 requires the right marketing team to make this happen