Marketing 2.0

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What was broken in tradition marketing?

Traditional Marketing What customers wanted?

Conversation is About Company Customer, Community

Message Formal, Scripted, Monologue

Informal, Un-edited, Organic, Listen & then talk, dialog, simple, authentic

Audience Masses Personalized

Content Producers Few, marketing department

Many, including “outsiders”

Medium Text Video

Distribution via e-mail marketing, ISR, …

viral, referrals, subscriptions, CSR

Feedback Market research Post, questions, comments, votes, reviews, ratings

Response time Days, Weeks Real-time, minutes

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Marketing 2.0

Corporate Website Brochures, Case studies, Whitepapers Events, Sponsorships, Seminars, Lectures PR, Press conferences, News wires Ads (banner, online, print, mass media) Keywords, SEO Webinars, Podcast, Webcast Live chats, Blogs, Video blogs Wikis Social Media Sharing

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Social Media Sharing Tools

Docstoc, slideshare for documents Youtube for video Flickr for photo Digg, stumble, delicious: bookmarks FaceBook, LinkedIn: friends, network BlogSpot, WordPress: blogs