Marketing 101 - Back to Basic

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Transcript of Marketing 101 - Back to Basic

  • Hell-o.

  • Marketing 101

  • Content

  • WHO AM I?

  • Check-IN

  • Getting into marketing

  • Is that it?

  • Lets go to the real world

  • ART

  • Thats the marketers job!

    http://bit.ly/KimMarketer

  • How we actually doing all that stuff?

  • Marketing in a nutshell

  • AWARE

  • APPEAL

  • ASK

  • ACT

  • ADVOCATE

  • Customer Path

  • Customer Path

    Customer unconciouslymaking list about brand

    they curious about.

    First impression is thekey

    to unfocused costumer

    Customer is in activestage

    They constantly askand search

    about brand throughtheir community and the

    brand itself.

    This stage is theImportant factor ofpurchase decision

    The highest engagementbetween customer &

    BrandThis is where value

    delivery kicks in.How we deal with

    complain is the mostimportant interaction

    The phase wherecustomers give

    advocacy/suggestion

    to others about yourbrand

  • Customer Path

    Customer unconciouslymaking list about brand

    they curious about.

    First impression is thekey

    to unfocused costumer

    Customer is in activestage

    They constantly askand search

    about brand throughtheir community and the

    brand itself.

    This stage is theImportant factor ofpurchase decision

    The highest engagementbetween customer &

    BrandThis is where value

    delivery kicks in.How we deal with

    complain is the mostimportant interaction

    The phase wherecustomers give

    advocacy/suggestion

    to others about yourbrand

  • Lets take a look ofCASE STUDY

  • They createCUSTOMER PATH

  • They createPLANNING TOOL

    InsightFlying means time away from home or workQuite a few travellers want to arrive just intime

    SolutionLufthansa supports those travellers with a search/planning tool that is based on the actual time of the appointment allowing for precise planning

  • They createINFO PRINTABLE

    InsightIn order to have the important trip information in one place, travellers often keep a hand-written note with them

    SolutionLufthansa aids with a convenient printable overview of the important trip related data giving security

  • Find out more

    http://www.slideshare.net/chrisdudeberlin/the-experience-is-the-message-creating-unique-airline-brand-experiences

  • Case study

  • http://www.benchmarkemail.com/blogs/detail/what-marketers-can-learn-from-the-end-of-kodak-the-triumph-of-fujihttps://www.leadlikejesus.com/blog/picture-perfect-failure-lessons-kodak

  • http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/

  • What can we learn from this story?

  • The world is agile

  • How to survive in this agile world?

  • ADAPT FAST!

  • Agile marketing

  • Agile marketing VALUES

  • Agile marketing CASES

  • Agile marketing CASES

  • Agile marketing CASES

  • Agile marketing CASES

  • Agile marketing CASES

  • MORE EXAMPLES?

    https://econsultancy.com/blog/62100-26-superb-examples-of-agile-marketing-in-action/http://mashable.com/2013/05/22/agile-marketing/#z63YP3LbEZqPhttps://www.sprint-education.co.uk/blog/?p=1285

  • How to be agile?

  • How to be agile?

  • How to be agile?

  • Are you ready to be agile?

  • http://bit.ly/KA-TaskCollect