Marketing 101, 8 Low-Cost Branding Technique
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Marketing 101 8 Low-Cost Branding Techniques
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If you look around, you will notice that most small businesses fail to make an impact and disappear into thin air. Why does this happen often? The answer is simple – they did not do their homework well! We have got one advice for you: don’t let this happen to you! Make sure you are prepared to take on the fiercest competitors in your business domain. We will help you in this endeavor by providing you with the right inputs. Go through our Marketing 101 presentation to learn some cost-effective advertising methods to highlight your business. The 8 lessons featured in this presentation are simple yet effective – follow them well and your brand will achieve great success! From analyzing your domain and hosting introductory parties to launching your own blog, the lessons featured in this presentation are all proven marketing winners. We wish you marketing success that lasts for a lifetime!
Transcript of Marketing 101, 8 Low-Cost Branding Technique
Marketing 1018 Low-Cost Branding Techniques
Become an analytical expertThe first step to successful branding is to analyze your domain thoroughly. Be careful of what you are getting yourself into. Here is your analytical checklist:• i. List all your competitors.
Examine the marketing techniques used by them.
• ii. List all similar offering/products in your area. How well are they faring?
Host an introductory partyLet's assume you own a new business in town. The best way to get noticed is to throw a party and invite as many prospects as you can! This way, you can introduce your business and hopefully start a business association that lasts a lifetime!
Be a part of fundraisersThere are probably numerous charity organizations in your area. Get in touch with them and support their fundraisers whenever you can. The amount of goodwill you will earn this way is mind-boggling!
Use promotional products
Get your logo and message printed on items like mugs, notepads, pens and stress relievers. Distribute these among your target audience. There is every chance your brand will get noticed as long as your give quality and practical giveaways.
Launch a blogYour competitor probably has a well established blog of his own. It may take some time for your blog to catch up but it’s better late than never! Use your blog as a channel to showcase your expertise. Use your blog to air expert opinions about your domain
Put your business on mapsThere used to be a time when people relied on phone books and yellow page directories to find businesses. Not anymore. Get yourself listed on maps belonging to all 3 major search engines – Google, Yahoo and Bing. Help your audience find your location so that they can drive to your office to discuss business.
Launch a Social Media campaignIt is hard to come across a business that doesn’t have a social media presence. Hire a social media specialist and create profiles on sites such as Facebook, Twitter, Google+ and LinkedIn. Engage with followers on a regular basis and answer their queries on time.
Kick-start loyalty programsHow about starting a loyalty program to ensure customers keep returning? A loyalty card will ensure your customers gain valuable discounts the next time they visit. And soon they will start recommending your services to others.
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Thank YouDid you like the 8 tips featured in this article? We hope you can use them to
gain quality recognition for your brand!
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