1. Marketing 1 Product

2. Its more than just products ... 3. Service = Product 4. Service = Product 5. Do you have any favorite Products? 6. Anything that can satisfy a want or need 7. A key element in the market oering 8. Market oering = a mix of product and services 9. A pure Tangible good 10. A pure Service 11. Mixture 12. Pure Tangibles Pure Services Mixture 13. Other examples of Mixtures? 14. Customer Experiences 15. In the factory we make Cosmetics 16. In the store we sell Hope 17. Levels of products 18. Core Value Actual Product Augmented 19. Core Value Actual Product Augmented 20. Core Value Actual Product Augmented 21. Core Value Actual Product Augmented 22. Did you ever have to repair a broken product? 23. NO, I didnt 24. NO, I didnt 25. 2 year warranty 26. Product Classications 27. Consumer products 28. Convenience Products 29. Convenience Products 30. Shopping Products 31. Shopping Products 32. Specialty Products 33. Specialty Products 34. Unsought Products 35. Unsought Products 36. Industrial products 37. Consumer Product? 38. Industrial Product? 39. Organizations, Places, Persons, Ideas 40. Product Decisions 41. Individual product decisions 42. A"ributes Branding Packaging Labeling Support 43. Product Quality 44. Product Quality 45. Total Quality Management 46. Total Quality Management 47. Quality Level 48. Quality Consistency 49. Quality Consistency 50. Did you ever use Student Agency? 51. Product Style & Design 52. Design results from Customer Needs 53. Product Style & Design 54. Product Style & Design 55. A"ributes Branding Packaging Labeling Support 56. A"ributes Branding Packaging Labeling Support 57. Not just protection 58. Last chance to sell 59. ? 60. Kiddy Proof 61. A"ributes Branding Packaging Labeling Support 62. A"ributes Branding Packaging Labeling Support 63. Product Line decisions 64. Product Line Length 65. Upselling 66. Cross-Selling 67. Line Filling 68. Line Stretching (upward) 69. Line Stretching (upward) 70. Line Stretching (downward) 71. Upper range 72. Lower range 73. Product Mix decisions 74. Product Mix Width Length Depth Consistency 75. Product Mix Width Length Depth Consistency 76. Product Mix Width Length Depth Consistency 77. Product Mix Width Length Depth Consistency 78. Services Marketing 79. Intangibility Inseparability Variability Perishability 80. Signals of quality 81. Evidence management 82. Intangibility Inseparability Variability Perishability 83. Intangibility Inseparability Variability Perishability 84. Intangibility Inseparability Variability Perishability 85. Brand Positioning 86. How many brands do we see daily? 87. 5000 88. Which are the most valuable brands? 89. A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name ." 90. Taste test without brand 91. Taste test without brand 92. Taste test without brand Tastetest withabrand 93. Functions of a brand 94. Identication Search cost reducer Promise, bond or pact Symbolic device Characteristics Signal of quality 95. Identication & Responsibility Search cost reducer Promise, bond or pact Symbolic device Characteristics Signal of quality 96. Identication & Responsibility Search cost reducer Promise, bond or pact Symbolic device Characteristics Signal of quality 97. Identication & Responsibility Search cost reducer Promise, bond or pact Symbolic device Characteristics Signal of quality 98. Identication & Responsibility Search cost reducer Promise, bond or pact Symbolic device Characteristics Signal of quality 99. Search goods 100. Experience goods 101. Credence goods 102. Identication & Responsibility Search cost reducer Promise, bond or pact Symbolic device Characteristics Signal of quality 103. Customer Based Brand Equity 104. Customer Based Brand Equity 105. CBBE SALIENCE OORDEEL PERFORMANTIE BEELDEN GEVOEL RELATIE 106. CBBE SALIENCE OORDEEL PERFORMANTIE BEELDEN GEVOEL RELATIE Breadth and depth of awareness 107. CBBE OORDEEL PERFORMANTIE BEELDEN GEVOEL RELATIE Breadth and depth of awareness Product category structure SALIENCE 108. Drinks 109. Drinks Water Flavoured 110. Drinks Water Flavoured Non-alcoholic Alcoholic 111. Drinks Water Flavoured Non-alcoholic Alcoholic Hot drinks Soft drinks Juices 112. Drinks Water Flavoured Non-alcoholic Alcoholic Hot drinks Soft drinks Juices 113. SALIENCE OORDEEL PERFORMANCE BEELDEN GEVOEL RELATIE 114. SALIENCE OORDEEL PERFORMANCE BEELDEN GEVOEL RELATIE Reliability Durability Serviceability Style Price 115. SALIENCE OORDEEL PERFORMANTIE IMAGE GEVOEL RELATIE 116. SALIENCE OORDEEL PERFORMANTIE IMAGE GEVOEL RELATIE User proles Personality and values History, heritage 117. The contratiction" 118. Only two calories!" Yay!" 119. unless you eat hundreds a day" 120. But Noisy Like a rattle 121. Sweet Fresh 122. SALIENCE JUDGE MENTS PERFORMANCE IMAGE GEVOEL RELATIE 123. SALIENCE PERFORMANCE IMAGE GEVOEL RELATIE Quality Credibility Consideration Superiority JUDGE MENTS 124. SALIENCE OORDEEL PERFORMANCE IMAGE FEELING RELATIE 125. SALIENCE OORDEEL PERFORMANCE IMAGE FEELING RELATIE Warmth Fun Excitement 126. SALIENCE OORDEEL PERFORMANCE IMAGE FEELING RELATIE Security Social approval Self-respect 127. SALIENCE PERFORMANCE IMAGE FEELING RELATION JUDGE MENTS 128. SALIENCE PERFORMANCE IMAGE FEELING RELATION JUDGE MENTS Behavioral loyalty Attitudinal attachment Sense of community Active engagement 129. 1. Unique 2. Mirror Image 3. Desired imago 130. 1. Unique 2. Desired 3. Desired imago 131. 1. Unique 2. Desired 3. Strong 132. Points of Dierence 133. Points of Parity