contact@groundforcedigital.com

www.groundforcedigital.com

@GroundforceLive

MARKETERS UNBOUND

21 MARCH 2015

Introduction to Groundforce Digital

BUILD YOUR MOVEMENTABOUT GROUNDFORCE DIGITAL

Affordable and robust community organizing systems are now available to all advocacy organizations and campaigns. Groundforce Digital provides a full suite of digital services to ensure you have the resources you need to deploy your web site and digital campaigns. Most importantly, we act as a partner, providing affordable advice and technology solutions that grow with your organization.

WHO WE ARE

All of us at Groundforce Digital have worked extensively on not-for-profit and political campaigns because we care deeply about making contributions that have positive local impact. We're immersed in technology and have all seen firsthand what can happen when a bunch of ambitious, digitally-savvy people rally around a cause. That’s the same experience we want for our clients.

We’re problem solvers with a hands-on approach that gets the job done.

EMPOWERING YOUR PEOPLEAn effective mobilization campaign needs a lot more than a great-looking web site, posters and buttons.

On the ground organizing should be supported by digital infrastructure and communications. Online efforts alone will not work.

We will:

● Help you design a campaign organization that empowers your members and campaign workers

● Train your key organizers so they can train others throughout the campaign organization Three Models of Leadership http://culturalorganizing.org/?

tag=marshall-ganz

SYSTEM THAT SCALESNationBuilder is designed for

distributed community

organizing.

● Each Nation allows 5 permission sets to give your organizers the access they need

● Lists and website/email themes can be shared between any Nation (standard)

● Subnations allow for tighter integration between a parent and chapter, while giving the chapter the autonomy they need to lead

TOOLS FOR LEADERS

Toolkit

Q&A Forum

Point Person Assignment

Member Profiles

SERVICES FOR MOVEMENTS

WEB DESIGN & DEV FUNDRAISING DIGITAL COMMS & ADS FIELD ORGANIZING

● Organization sites● Chapter sites● Microsites/Campaign

sites● Splash/landing pages● Email-a-Rep & NB

Apps● UX Brief● Analytics review and

recommendations

● Fundraising campaign development workshop

● Fundraising landing page

● Peer-to-peer fundraising campaigns

● NationBuilder finance module configuration & training

● Custom email templates

● Video, photography● Google Apps● Ad copy & graphics● Managed ad

campaigns

● Strategy consulting● Team field organizing

training and resources● NB Apps (e.g. Email-a-

Rep)● Workflow coaching &

recommendations● NationBuilder team

training● Custom print sheet

development (e.g. canvassing walk sheet)

Groundforce Digital provides services for grassroots movements to ensure both your central organization and local chapters have access to the tools and training to succeed.

THE PROCESS

DISCOVERY &ASSESSMENT DESIGN DEVELOPMENT IMPLEMENT EVALUATE

Business objectives

Audience understanding

Team skills assessment

Feature list

User Experience Brief

Content strategy

Group sketching

Wireframes

Style tile

Prototyping

Testing

Initial release

User acceptance testing (UAT)

Content creation

Second release

Growth targets

Communications plan

Training

Project management

Project assessment

Client feedback survey

Groundforce Digital was engaged by the not-for-profit startup, Canadians for Clean Prosperity, to build a highly-customized advocacy website on NationBuilder.

The website features a custom action centre, petition page and email-a-rep widget.

CLEAN PROSPERITYAdvocating for Polluter Responsibility

PROJECT SHOWCASE

ENGAGEMENT TOOLS

Email-A-Rep

Custom Petition Page

Evergreen CityWorks and The J.W. McConnell Family Foundation’s Cities for People project have partnered to engage citizens across Canada in building a national action plan for cities.

The campaign involves training staff, regional organizers and supporting over 100 roundtable hosts in 50 cities across Canada.

WE ARE CITIESBuilding a National Action Plan for Cities

PROJECT SHOWCASE

1 Year, 50 Cities, 100 Hosts

The online forum provides training resources to support over 100 Roundtable Hosts and Regional Organizers.

Any Canadian individual or organization is able to create their own event through the We Are Cities NationBuilder site.

OIL & WATER DON’T MIXMichigan Land Use Institute campaign to keep oil out of the Great Lakes

PROJECT SHOWCASE

In under a month, Groundforce Digital worked with the Michigan Land Use Institute to develop the campaign visual identity and web site for Oil & Water Don’t Mix.

The site features the campaign TV ad, a custom petition page and embedded merchandise store.

Site Action Centre and custom Twitter widget

Campaign homepage featuring TV ad and narrative

COMMON GROUNDA political party breaks new ground by opening its policy process

PROJECT SHOWCASE

At the outset of the project, there were some doubts within the Ontario Liberal Party. Would people participate? Would the team of volunteers overseeing the campaign be able to keep up? Would it be hijacked by supporters of other parties?

Using IdeaScale and NationBuilder effectively, the campaign team succeeded. Over 12,000 people from all over the province contributed 1,701 ideas, discussed those ideas and cast over 116,000 votes. Read the case study.

Project branding applied to IdeaScale

Mobile responsive version of companion NationBuilder site.

NationBuilderCampaign Technology

Certified NationBuilder consultants, custom theme designers and developers.Proven knowledge and understanding of NationBuilder page types, website setup, data management and workflow features.

Political TechnologyBest International (Non-US) WebsiteCampaigns & ElectionsFebruary 2013Kathleen Wynne Ontario Liberal Leadership Campaign

AWARDS & EXPERTISE

OUR TEAM

Chad StorySenior Advisor, User Experience Design

Jesse HelmerVice-President

Chris CowperthwaiteFounder & CEO

Jerad GallingerSenior Advisor, Development

A digital team manager and trainer who loves working with city-builders, campaigners and entrepreneurs on a mission.

An web expert and designer working with progressive organizations for 10 years.

Researcher, strategist and designer dedicated to creatingbeautiful online experiences.

Campaign innovator, policy activist and city councillor with a background in local media relations, online advertising, campaigning and student government.

Office and mailing address

Groundforce Digital

701 - 170 Bloor Street West

Toronto, ON M5S 1T9

Canada

CONTACT

Groundforce Digital

For general inquiries or the support desk:

Phone: (647) 493-0286

General email inquiries: contact@groundforcedigital.com

Email support desk: help@groundforcedigital.com

Website: www.groundforcedigital.com

Chris CowperthwaiteFounder & CEO

Email: chris@groundforcedigital.

com

Skype: ccowpert

Twitter: @cswc