Marketers Becoming Publishers And the impact on media companies April 23, 2015 Peter Hahn Manager...
-
Upload
ruth-brewster -
Category
Documents
-
view
213 -
download
0
Transcript of Marketers Becoming Publishers And the impact on media companies April 23, 2015 Peter Hahn Manager...
Marketers Becoming PublishersAnd the impact on media companies
April 18, 2023
Peter Hahn
Manager Integrated Marketing
BearingPoint, Inc.
2© 2008 BearingPoint, Inc.
100 million blogs worldwide
120,000 new blogs created per day
This Year the Blogosphere will surpass the amount of content stored in the Library of Congress!
3© 2008 BearingPoint, Inc.
UGC Content Surpasses Publisher content
2008 refresh cycle is seconds due to user generated content
2005 refresh cycle was 3 months
2000 refresh cycle was 9-12 months
4© 2008 BearingPoint, Inc.
Enviornmental Factors
5© 2008 BearingPoint, Inc.
Community as the Center
6© 2008 BearingPoint, Inc.
CEO
COO
CFO
CIO/CTO
LOB CIO
LOB Head
Department Head
Department Managers
Research Analyst
National TV & Radio
National Magazine Ads
C Level events
PGATour Sponsorship
Partner Trade Events
Global Solution Public Relations
Global Solution Suite Programs
Industry Specific Press Relations
Industry Specific Events
Social Media Strategy
Contextual Advertising Program
Corporate Keyword Program
Search Engine Optimization
Click to Contract Methodology
7© 2008 BearingPoint, Inc.
No Leads get Left Behind
8© 2008 BearingPoint, Inc.
Content Assembly Line
Content Development
Interactive Marketing
Q&A Recording
Transcript Paper Developed
Landing Page Content & Key Words
Blog Content
Email Content
Landing Page (Paper)Podcast w/ Transcript Developed
Video w/ Transcript Developed
Tweet RSS Syndicates
EmailBlast
PodcastSyndicates
Syndication
Facebook Blog
9© 2008 BearingPoint, Inc.
4 Key Takeaways
1. Marketers have to publish or perish
2. Social media is BIG in the mix
3. Media Buying has to evolve
4. Forget about using Metrics and Start showing Leads
10© 2008 BearingPoint, Inc.
How to contact me?
Peter HahnManager Integrated Marketing BearingPoint, IncManagement & Technology Consultants Office: 571.312.5647Mobile: [email protected]
Check out our blog …Newthinking.bearingpoint.com