Think About This: “Market” Your Content as

You Would a Product

Social Media Education, Training & Support

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Your introduction should be tailored to prick up the “ears” of your target

audience.

Window Dressing!

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“Sell” To Different Customers

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‘Identify BOB’

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When you want to reach a specific audience – it helps if you really nail who that person is: age, demographic, interests, profession, etc.

Remember To Write Adult To Adult

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Make sure that you are angling your content so that if anyone else picked it up – they would “get” what you are saying.

Target a Specific Audience

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When you close off the blog post include an invitation for someone in a situation such as the one you describe in your piece to contact you.

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Want to read the full blog post with all our guidance?

You can read it here: The Social Intelligence Blog

Meet the author:Shelley Rostlund

Who Are We? Connect with us

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We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies.

We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us!

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