10.9.13 Memorandum in Support of Motion to Reopen Externalities Docket.pdf carbon MN
Market Vision Consulting Ccommercialization Excellence 10.9.13
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13-Sep-2014 -
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Transcript of Market Vision Consulting Ccommercialization Excellence 10.9.13
Marketing Vision Consulting LLC
Marketing Vision Consulting is a global consulting company, which specializes in the development and commercialization of products and services in the life science - pharmaceuticals, biotechnology, diagnostics, medical devices - and healthcare industry.
We provide global commercialization excellence.
Marketing Vision Consulting LLC
In the new world of healthcare, with a plethora of stakeholders and decision-makers, the Marketing Vision Consulting approach leverages a deep understanding of the complexity of the life-science and healthcare industry. We strongly believe that there is a need to infuse commercial input and customer insight in the early stages and throughout the product/service lifecycle. We also believe in realizing synergies achieved by collaboration of key business functions throughout the process. We take special pride in our track record of numerous successful launches in various therapeutic areas and business settings.
The Marketing Vision Consulting team comprises of accomplished commercial, research, clinical and medical professionals who average 20+ years of life-science and healthcare industry experience across a number of business and therapeutic areas. The MVC team provides the depth of functional expertise, business savvy and strategic insight to help you address your needs and realize your goals.
MVC Commercialization Excellence
Phase I LaunchPhase IIa Phase IIIPhase IIb
• TPP Development
• Clinical Design Development
• Technology Transfer
• Exploratory Research
• Competitive Landscape Research
• Market Sizing Research
• New Product Ideation & Gap Analysis
• TPP Development
• Technology Transfer
• Concept Evaluation & Opportunity Assessment
• Competitive Landscape / Market Assessment
• Clinical Development Planning
• New Product Planning
• Technology Transfer
• Unmet Needs Assessment
• Commercial Assessment
• Treatment Algorithm & Patient flow
fine Target Audiences & Targets• Commercial Assessment
• New Product Development
• Due Diligence• Investors
Relationship
• Clinical Operations
• Medical & Safety Monitoring
• Medical Strategy Development
• Product Strategy Development
• Project Management
• Team Leadership & Facilitation
• Segmentation• Targeting• Positioning• Pricing &
Reimbursement• Formulary
Positioning• KOL Influence
Mapping
• Market Sizing & Forecasting
• Lifecycle Strategy Planning
• KOL & Advocacy Development
• Communication Strategy Planning
• Advocacy & KOL Development
• Publication Strategy
• Education of Internal Stakeholders
• New Product Proposals
• Business & Financial Planning
• Team Leadership & Facilitation
• Branding Research
• Creative Campaign Development
• Message Development
• Targeting• Positioning• Brand
Development• Promotional
Campaign Development
• Resource Allocation
• Medical Strategies
• Scientific Meetings
• Medical Information & Communication
• Regulatory Registration Planning
• Project Management
• Wargaming• DTC Opportunity
Assessment• ATU• Message Recall
• Launch Readiness
• Budgeting• HCP/Patient/
Payer Marketing• Multi-channel
Marketing• KPIs
• Sales Scientific Training
• Medical Promotional Support
• Medical / Regulatory Alignment
PRO
DUCT
DE
VELO
PMEN
T
MAR
KET
RESE
ARCH
M
ARKE
TIN
GM
EDIC
AL
AFFA
IRS
Growth / Maturity
• Business Cases• Portfolio
Management• Lifecycle
Management
• Salesforce Effectiveness
• Promotional Material/Effort Assessment
• Brand Planning• Portfolio
Optimization• Commercial
Effectiveness• Lifecycle
Management• LoE Strategy
• Sales Scientific Training
• Medical Promotional Support
• Phase IV Strategy Development
MARKETING VISION CONSULTING COMMERCIALIZATION SERVICES
Product Development
New Product Planning / Product Strategy Development
New Product Ideation & Gap Analysis
TPP Development Regulatory Registration
Planning Technology Transfer Business Cases
Clinical Development Planning
Portfolio Management Lifecycle Management Project Management –
Project Timelines, Team Leadership & Facilitation
Business & Financial Planning / Budget Planning & Forecasting
Medical Strategic Management
Clinical Development & Operations Medical & Safety Monitoring Medical Affairs Platform Development - Information,
Conferences, Media Sales Scientific Training / Steering Committees Medical Strategies - Key Opinion Leader Development,
Advisory Boards, Publication Strategy Medical / Regulatory Collaboration Medical Promotional Support Medical Writing Phase IV Strategy Development
Market Research
Exploratory Research Competitive Landscape Research Commercial Assessment Treatment Algorithm & Patient
Flow Segmentation / Targeting
Research (Physician/Patient, Attitudinal/Behavioral)
Positioning Branding Research Promotional Campaign
Development Message Development
Key Opinion Leader (KOL) Influence Mapping
Pricing & Reimbursement Research
Formulary Positioning Wargaming DTC Opportunity Assessment Awareness, Trial, Usage (ATU)
Study Message Recall Salesforce Effectiveness Promotional Material/Efforts
Assessment
Marketing Concept Evaluation & Opportunity
Assessment Competitive Landscape / Market
Assessment & Sizing Forecasting Business Analysis & Planning New Business Development Strategic Marketing & Planning
(Segmentation/Targeting, Positioning, Pricing, Distribution)
New Product Planning & Commercialization
Product Lifecycle Development & Portfolio Optimization
Brand Development Key Opinion Leader & Advocacy
Development & Management Launch Readiness / Brand
Planning Medical & HCP Marketing Consumer & Patient Marketing Managed Markets Marketing Multi-Channel Marketing Metrics / KPI Development Commercial Effectiveness &
Resource Optimization Customer Satisfaction
Assessment
Therapeutic Area Expertise
Metabolics (Diabetes/Obesity)Central Nervous System Disorders
GI Disorders
Transplantation
Respiratory
Wound Management
Cardiovascular
Antivirals/HIV
Immunology
Anti-infectives
Women’s Health
Pain Disorders & Management
Oncology
Cough & Cold Preparations
Ophthalmology
Nephrology
Sports Physiology & Rehabilitation
Medical Devices
Diagnostics
Dermatology & Skin Care
Nutritional Health
Urology
Nursing
Inflammatory Disorders
Collaborations
Marketing Vision Consulting LLC
Contact Us:
Maria VrentzouT: 908-340-6054E-mail: [email protected]
Visit our website:www.marketing-vision-consulting.com