Market Success with SEO

PowerPoint Presentation

@searchinfluenceSearch Influences mission is to help customers successfully market online by developing tools, technologies, and the experts who support them.

----- Meeting Notes (6/5/14 10:39) -----Hi Everyone, My name is rebekah Durel an dI 1

Born and raised in TexasMcNeese State University Public Relations Graduate (2011)Live in Louisiana (6 years)Search Influence Account ManagerManage over 55 client accounts and 2 Account AssociatesRebekah DurelABOUT ME

@searchinfluence

MARKET SUCCESS WITH SEO

@searchinfluenceUnderstanding your clients industry and overall goals to choose the best SEO campaign for optimal success!

----- Meeting Notes (6/5/14 08:27) -----Today we're going to discuss the importance of choosing the right package for your client, because we want all client who come to us to be successful. Before we discuss which campaign make the what types of clients most succeful, We need to understand a few basic elements 3

FIRST, YOU MUST UNDERSTAND THE SERP.

UNDERSTANDING THE SEARCH RESULTS

PAIDSearch ResultsLOCAL Search ResultsORGANIC Search Results@searchinfluence

----- Meeting Notes (6/5/14 08:27) -----Local Rankings:Must be local business with a physical location and local phone numberMust have a claimed and verified Google+ Local PageMust have clean listing citation accros the webTo rank organically you must have a strong authoritative site. With great on site optimizations. We need to convey who the business is and what they to the search engine crawlers5

WHY IS SEO IMPORTANT?

http://chitika.com/google-positioning-value----- Meeting Notes (6/5/14 08:59) -----The higher you rank the the mor6

UNDERSTANDING THE INDUSTRY AND CLIENTS GOALS!@searchinfluence

What is the industry?Who is the target audience?How competitive is the market?

GETTING TO KNOW THE CLIENT

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Having a basic knowledge of the clients industry and what they do will help you determine what the right campaign for the client is. To do this you will need to ask yourself 3 basic questions.

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UNDERSTANDING THE CLIENTS INDUSTRYWell known industry?Niche industry? How competitive is the industry?Medicine Legal Real Estate

In many cases these directories will provide both a citation AND a link to the website----- Meeting Notes (6/5/14 08:59) -----In many cases clients want to rank for obscure keywords that they feel describes their indursty but not one is searching for these terms. I does not matter if you're ranking page one on ----- Meeting Notes (6/5/14 09:57) -----First we need to ask ourselves if the industry is well known. Is it a local lock smith or manufactuer of an obsure product that many people may not be searching for because they don't need or know it exists.

If the industry is super competitive you will need a more comepetive package that supports this and allows for a larger budget. For example a lawyer in a major metro area is going to need a more competive package than a traditional local SEO. 10

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UNDERSTANDING THE TARGET AUDIENCE B2BB2CNational focusLocal focusOnline shoppersHow would the target audience search for the client?

In many cases these directories will provide both a citation AND a link to the website----- Meeting Notes (6/5/14 09:57) -----Business to Business industries are going to have more complex 12

UNDERSTANDING THE MARKET COMPETITIONHow competitive is the market (physical location) they are competing?New York vs. New Orleans

How many competitors are located in that market?

In many cases these directories will provide both a citation AND a link to the website13

UNDERSTANDING AND ACHIEVING CLIENTS GOALS

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WHAT ARE YOUR ONLINE MARKETING GOALS?Increase site trafficIncrease local search presence Increase number of leadsIncrease site authority


LOCAL SEO CAMPAIGNS

Works best for businesses who have a local store front or physical location and local phone numberGoal of local campaigns is to increase client rankings in maps and organic results

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COMPREHENSIVE CAMPAIGNSWorks well for multiple location businessesBusinesses with a national focusBusinesses who are in a competitive market and industryE Commerce and lead generation focused businesses

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SO, HOW DO WE MAKE IT HAPPEN FOR OUR CLIENTS?

HOW CAN WE MEET THEIR GOALS?Increase site trafficIncrease presence in organic rankings

Increase local search presenceEstablish presence on local directories and platforms Increase number of leadsProvide a user friendly site with call to actions and implement form system

Increase site authorityEstablish site as an authoritative source of information by off-site authority building


GET IT DONEApply all the above knowledge to the website.

Find the pages on the site that best represent the clients main areas of focusMake those pages better! Depending on the client we will either craft brand new custom content or enhance their existing contentExpand their overall online presence, by building connections to their site online

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SEO SUCCESS STORIES!@searchinfluence

EXAMPLE OF THE RIGHT PACKAGE

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CHOOSING THE RIGHT CAMPAIGN = SUCCESS@searchinfluence



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CHOOSING THE RIGHT CAMPAIGN = SUCCESS

LOCAL SEO@searchinfluence

About ClientEco-friendly product company in Michigan and is a supplier of green products.

SEO Package5 Keyword, 1 LocationStarted February 2013

37% increase in sales over the last year since they started

- Increase local search presence and is now ranking for national keywrodsthat Green Safe Products is also ranking in the top 5 positions for several non-geomodified keywords, even when search geo is not set locally to Michigan... i.e. they are ranking for national keywords!30

LOCAL SEO@searchinfluence

About ClientHome builder in Harrisburg, PA and the surrounding areas

SEO Package5 Keyword, 1 LocationStarted November 2013

Sold a $350k home within the first 2 months!

LOCAL SEO

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About ClientDental care in Hagerstown, MD, and surrounding areas

SEO Package5 Keyword, 1 LocationStarted November 2013

300% increase in business from online presence since starting November 2013

from 10 and 13 to position 1 for 2 of their targeted keywords already!32

THANK YOU!-Rebekah Durel

[email protected]/blogtwitter.com/searchinfluence

Market Success with SEO

Marketing

Transcript of Market Success with SEO