Market Square Sarjapur & Old Airport road Restructuring .pdf"Planned Marketing Calendar ... Original...
Transcript of Market Square Sarjapur & Old Airport road Restructuring .pdf"Planned Marketing Calendar ... Original...
Market Square –Sarjapur & Old Airport road
A neighbour hood mall –servicing the need, rather the excitement
STRATEGY - RESTRUCTURING
• Neighborhood Mall• Relevance to CatchmentPositioning
• Re-naming of the Mall(Hypermarketbeing an anchor tenant)Brand Identity
• Experience Mix• Trade Mix & ZoningPlanned leasing • Experience Mix• Trade Mix & ZoningPlanned leasing
• Interior• Exterior
ArchitecturalIdentity
• Improved facilities• Planned Marketing Calendar• Performance monitoring• Tenant & customer relation
Professional MallManagement
THE EXPERIENCE MIX
TheExperience
TheExperience
HypermarketHypermarket
F&BF&BRetailRetail TheExperience
TheExperience F&BF&B
EntertainmentEntertainment
RetailRetail
CONTENT OF THE MALL IN TERMS OF THE EXPERIENCE MIX,TRADE CATEGORIZATION, TENANCY MIX, PRICE POINTS, ETC MUSTBE RELEVANT TO CATCHMENT
Hypermarket,50%
Electronics &IT, 5%
Entertainment& FEC, 7%
Fine Dinning &Food court, 12%
Services, 3%Accesories, 3%
Hypermarket,50%
Fashion Brands,20%
Electronics &IT, 5%
Lease Strategy
Madivala Sarjapur Kempfort
Original Plan Current Plan Original Plan Current Plan Original Plan Current Plan
Anchor Tenants Max Digital Max Plantaloon Max Pantaloons
Croma KFC Croma MaX Croma
Choose your tenants carefully, locate them so that they maysucceed, and finally give them synergistic neighbors; and whereappropriate ensure exclusivity…
Croma KFC Croma MaX Croma
Croma
Vanilla Woodland Woodland Madura Madura Madura Madura
Metro Metro Woodland Woodland Woodland Woodland
Madura Brands Metro Metro Metro Metro
WH WH WH WH
Soch Soch Soch Soch
Archies Archies Archies Archies
Eyesenses Eyesenses Eyesenses Eyesenses
Bata Bata