Market Size of Consumer Medical Device
3
Natt Nijianskul 1 From Thailand Undergraduate in the UK Worked in telecommunication industry for 4.5 years Have significant international experience.
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Market Size of Consumer Medical Device
Transcript of Market Size of Consumer Medical Device
1
Natt Nijianskul
From Thailand Undergraduate in the UK Worked in telecommunication
industry for 4.5 years Have significant international
experience.
2010a 2011e 2012e 2013e 2014e 2015e* 2016e* 2017e* -
100,000,000.00
200,000,000.00
300,000,000.00
400,000,000.00
500,000,000.00
600,000,000.00
10,107,000.00 11,355,000.00 12,819,000.00 14,657,000.00 16,421,000.00 18,490,046.00 20,819,791.80 23,443,085.56
391,487,490.60 411,252,007.72 436,365,620.05
463,324,029.83 491,878,009.01
517,651,648.30 544,775,786.03
573,321,186.20
HRM Total Shipment Units (World-wide):
CMD Total Shipment Units (World-wide):
Asia – 28%
North and South America – 40%
Europe, Middle East and Africa (EMEA) – 32% Asia – 11%
N&S America – 45%
EMEA – 44%
World-wide Consumer Medical DeviceUnit Shipment – Shared by Region
Break-down:HRM Unit Shipment
(by region)
USA
~4%
2010 Actual = ~10.11 MM, CAGR = 12.6%
2010 Actual = ~391.49 MM, CAGR = 5.6%
Actual unit sold (FY 2010) in North and South America = 4.57MM
CAGR = 12.5%
Best MOST LIKELY Worst
US = 50% ~2.29MM
US = 40% ~1.83MM
US = 33.33% ~1.52MM
Market Potential Evaluation – by Units
In 2010, the U.S. population totaled
~308.75MM
150.67MM people in the U.S. do
physical exercise
~24MM are members of our target group *
Sensitivity of the conversion…
~48.8% of the total population
Best MOST LIKELY Worst Shared of US Market 50.00% 40.00% 33.33% --> Unit shared (millions) 2.29 1.83 1.52 Existing sales conversion 1.52% 1.21% 1.01% Segmented market potential 364.17k 291.34k 242.78k
FY’ 2013 FY’ 2014 FY’ 2015 **
40,000 units 50,000 units 40,000 unitsOriginal Projection of HR-500U by OHI-US:
New Market Sizing (by unit)vs
Original Projection
Fact• In 2013, U.S. population totaled ~315.49MM. This figure is a CAGR of 6.69%
vis-à-vis 2010.• Unit growth rate (based on InMedica’s projection by their CAGR) averaged
about 12.5%. This yields:• Best case 518.52k units• MOST LIKELY case 414.81k units• Worst case 345.68k units
• Original projection of 40k units for FY’ 2013 (first year of launch) give a capturing range of [7% , 12%] of the 3 cases which is pretty much in-line with “before crossing the chasm.”
(*) = This figure is taken from material presented by OHQ staff, and subsequently circulated to ICS OMRON team(**) = The US division lower down the FY’ 2015 projection as their strategic planning took into account the planned launch of the new model in 2015.
