Market Share System© A product offered by HerveyWerks.

Market Share SystemMarket Share System©©

A product offered by

HerveyWerks

Formula for SuccessFormula for Success

Ownership of critical information presented in a useful form and in a timely manner

Possession of the resources and the ability to use the information (put it into practice)

Formula for SuccessFormula for Success

In a hospital this translates into management of physician resources

Patients come to hospitals not because of the quality of your billboard

Patients come because their physician trusts the hospital to care for their patients

Resources Necessary forResources Necessary forSuccessSuccess

Information related to the management of physician resources

A program within the hospital designed to market the hospital directly to its primary care staff and specialists

The Solution???The Solution???

Implementation of the Market Share System© Implementation of a physician relations program

– Target the doctors that can bring the most to the table– Don’t spend time on things that do not give you a

return– Marry the program to the strategic initiatives of the

hospital


An information system giving hospital administration a knowledge base to manage physician utilization patterns

Utilizes a recognized hospital market data resource (COMPdata® in Illinois hospitals)

Utilizes internal data from the client hospital’s data processing system


Puts over 60 databases at the finger tips of the physician relations team

Over 175 reports and multiple ways to run these reports

Reports structured to give an immediate snapshot of the effectiveness of managing physician relations

Report ExampleReport ExampleZip Code by YearZip Code by Year

Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association.

HerveyWerks provides a comparison of five other hospitals in the market.

These are called “General Market” reports in the system and provide reports by– Patient zip code origin– Market area– Diagnostic Related Group (DRG)– Other Reports

Report Example Zip Code by Report Example Zip Code by YearYear

Report ExampleReport ExampleDoctor/Hospital UtilizationDoctor/Hospital Utilization

Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association

The Market Share System© provides a wide variety of reports on both individual physicians and all physicians in the market

It is necessary for the client hospital to maintain the “Physician Master File” to get optimum utility from the system

Report Example Doctor Report Example Doctor Hospital UtilizationHospital Utilization

Report ExampleReport ExampleDoctor/Payor MixDoctor/Payor Mix

Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association

The Market Share System© provides a wide variety of reports on both individual physicians and all physicians in the market

The following report gives the user a snapshot of the types of patients by payor mix for a given physician

Report Example Doctor Payor Report Example Doctor Payor MixMix

Report ExampleReport ExampleInternal Data ReportsInternal Data Reports

Utilizes data from the hospital’s internal data processing system

Arranged to give optimum view of changes in hospital resource utilization patterns

Updated centrally or maintained by HerveyWerks for use at the hospital

Report Example Internal Data Report Example Internal Data ReportReport

Report Example Internal Data Report Example Internal Data Report Layout ExplanationReport Layout Explanation

Data from the following report originates with the client hospital’s internal data processing systems

Collected are the following data:– Outpatient visits– Outpatient revenue– Inpatient admissions, discharges and days– Inpatient revenue– Total revenue

Blue area = physician namesBlue area = physician names


Ability to export data to familiar software formats:– Excel format– ASCII formats

Individual physician trending informationGlobal market reportsInformation on where the physician is

sending his work

Trend Line ExampleTrend Line ExampleUses Excel Output FileUses Excel Output File

Dr. Jones Total Revenue

0

100,000

200,000

300,000

400,000

500,000

1 4 7 10 13 16 19 22 25 28 31

Months

Tota

l Rev

enue

Trend Line ExampleTrend Line ExampleUses Excel Output FileUses Excel Output File

DR. JONES INPATIENT ADMISSIONS

05

101520253035404550

1 3 5 7 9 11

13

15

17

19

21

23

25

27

29

31

33

MONTHS

AD

MIS

SIO

NS


Ability to model market impact of specific specialty physicians by– Physician specialty in a user maintained

physician master file– Procedures done by physician specialists (ICD9

codes)


Time required to maintain the system (once it has been implemented):– Monthly updates take less ½ hour monthly and

can be managed by the IT department centrally or by HerveyWerks staff

– Quarterly downloads of COMPdata® information takes less than ½ hour quarterly (once again can be maintained by internal hospital staff or by HerveyWerks)

System PreparationSystem Preparation

Definition of the market using COMPdata® Define competitor hospitals using

COMPdata® and input from hospital administration

Acquisition of internal data (from users data processing system

Changes to reports and some programming changes (fiscal years, etc.)

Other ServicesOther Services

Training of inhouse IT staff to understand database management techniques

Availability of management of the system by HerveyWerks with the cooperation of the client hospital’s staff

CALL FOR A CALL FOR A DEMONSTRATION OF A DEMONSTRATION OF A

LIVE SYSTEMLIVE SYSTEMat 618-713-0435at 618-713-0435

or email HerveyWerks at or email HerveyWerks at [email protected]@herveywerks.com

Market Share System© A product offered by HerveyWerks.

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