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Transcript of Market Share of Peter England
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A
PROJECT REPORT ON
MARKETING STRATEGYOF
for the Partial fulllment the
Degree of
BACHELOR OF BUSINESS
ADMINISRAIONFROM DEPARMEN OF BUSINESS
MANA!EMEN
SESSION -2014-15
UNDER GUIDANCE SUBMITTED BY
HAITANYA KAUSHAKIYA SURBHI THAKUR
BBA VTH SEM.
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ROLL NO. BBA/12/33
PREFACEPreparing a project of this nature is an arduous task and I was
fortunate enough to get support from a large number o persons. I
wish to express my deep sense of gratitude to all those who
generously helped in successful completion of this report by sharing
their invaluable time and knowledge.
It is my proud and previledge to express my deep regards to
Respected HO !r. "aveen #idion$ r. %nand &iwari ' r.
(.P.". Pandey Principal Head of epartment of )usiness
!anagement $ Govt. Autonomous Girls PG College of
E!ellen!e" S#g#r for allowing me to undertake this project.
I feel extremely exhilarated to have completed this project
under the able and inspiring guidance of !r. *haitanya +aushakiya
he rendered me all possible help me guidance while reviewing the
manuscript in finalising the report.
I also extend my deep regards to my teachers $ family
members $ friends and all those whose encouragement has infused
courage in me to complete to work successfully.
,-R)HI &H%+-R
$.$.A. %T& SEM.
http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/ -
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ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate
enough to get support from a large number o persons. I wish to express my deep
sense of gratitude to all those who generously helped in successful completion of this
report by sharing their invaluable time and knowledge.
It is my proud and previledge to express my deep regards to Respected
HO !r. "aveen #idion$ r. %nand &iwari ' r. (.P.". Pandey
Principal Head of epartment of )usiness !anagement $ Govt.
Autonomous Girls PG College of E!ellen!e" S#g#r for allowing me to
undertake this project.
I feel extremely exhilarated to have completed this project under the able and
inspiring guidance of He rendered me all possible help me guidance while reviewing
the manuscript in finalising the report.
I also extend my deep regards to my teachers $ family members $ friends and
all those whose encouragement has infused courage in me to complete to work
successfully.
,-R)HI &H%+-R
$.$.A. %T& SEM.
http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/ -
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DELCLARATION BY THE CANDIDATE
ate
I declare that the project report titled " MARKETING
STRATEGY OF PETER ENG'AN(" on Market
Segmentation is nay own work conducted under the supervision of Mr.
Chaitanya Kaushakiya Department of usiness Management ! Govt.
Autonomous Girls PG College of E!ellen!e" S#g#ro the #est of
my knowledge the report does not contain any work ! which has #een
su#mitted for the award of any degree ! anywhere.
S)R$&I T&AK)R
$.$.A. %T& SEM.
http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/http://www.mpcolleges.nic.in/gdcsagar/ -
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CERTIFICATE
&he project report titled * MARKETING STRATEGY OF
PETER ENG'AN(* been prepared by S)R$&I T&AK)R $.$.A.
%T& SEM$ under the guidance and supervision of !r. *haitanya
+aushakiyafor the partial fulfillment of the egree of ).).%.
Sign#ture of t+e Sign#ture of t+e Sign#ture of t+e
Su,ervisor &e#- of t+e (e,#rtment E#miner
CONTENTS
TOPIC TITLE PAGE NO.
$%&'(C&
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(CK)*+,&D-&M&)
C&%I'IC(&
D&C,(%(I*)
CHAPTER -1 I)%*DCI*)
CHAPTER -2 */&CI0&S *' 1& SD2
CHAPTER -3 %&S&(%C1 M&1*D*,*-2
CHAPTER -4 M(%K&I)- S%(&-2 *' $&&% &)-,()D
CHAPTER -5 M(%K&I)- MI3 ()D $%*DCS
CHAPTER -6 S+* ()(,2SIS
CHAPTER - ,IMI(I*)
CHAPTER -! S--&SI*)
CHAPTER - C*)C,SI*)
I,I*-%($12
())&3%&
4&SI*))(I%&
INTRODUCTION
PETER ENGLAND
In year 5667 under the name of $eter &ngland! the Modest 'actory was#uilt in ,ondonderry! Ireland and comes with the hall mark 81*)&S2
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IM$%&SSI0&9 for all products to #oasts the selling of the internationally
styled garments and offering value for money to its customer.
It was also awarded as 1onest:to:goodness prices for supplying the
ritish troops khaki uniform for the highest ;uality. In year 577
em#ark up. It was launched as a =1*)&S> shirt to astounding success #y
providing an Indian male a decent shirt who wants to look good #y paying
a little and now in India! it #ecomes the fastest selling ready made shirts
#rand. (nd also from the last few years! the #rand #ecomes a full fledged
wardro#e solution #y e?tended its range to rousers! Casuals @ Suits.
It also offering three distinct ;uality clothing as a name $eter &ngland!
$eter &ngland &lements @ $eter &ngland &lite. It was one of the earliest
#rands offering office wear and now offering a complete range from
everyday to special day and in future it also wishes to enter in new
geographical area in other part of the world to create consumer e?perience
of uni;ue and relevant.
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P#$#% E&'()&* M#&+,#)% B%)&*+ D+&
P#$#% E&'()&* $# ()%'#+$ +#((&' +%$ %)&* &$# &$% )+$+ )& 78%#++# 8%$(
&$#%&)$&)(( +$(#* ')%7#&$+ #%&' )(#
% 7 $ $+ +$7#%+ , + $#
)((7)%9 )(( P#$#% E&'()&* 8%*$+.
More than a century ago! a modest factory was #uilt in ,ondonderry!
Ireland to make gentlemen>s attire under the name $eter &ngland. he
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year was 5667. ( war frenAy was sweeping across ritain as they
prepared for what came to #e known as the oer +ar.
*ne challenge the army faced was the lack of war uniforms for their
troops. $eter &ngland was awarded the colossal task of supplying the
ritish troops khaki uniforms with the highest ;uality at honest:to:
goodness prices. he rest as they say is history.
More than a century later! $eter &ngland was all set to em#ark up on yet
another major milestone. he year was 577
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wear #rand in the country! $eter &ngland offers ;uality clothing to the
discerning male under three distinct offerings viA. $eter &ngland! $eter
&ngland &lements and $eter &ngland &lite.
$eter &ngland forms an integral part in the young corporate e?ecutive>s
wardro#e! wishing to make a positive impression at his workplace. 1e
e?periences $eter &ngland as one of the first #rands in office:wear and
often has memories that last a long time. he $eter &ngland product
portfolio comprises of a wide array of shirts! trousers! suits and acessories!
offering a complete range from everyday to special.
$eter &ngland &lements caters to the casual side of this smart Indian male.
he merchandise offering spans from =%ela?ed *ffice:wear> to =+eekend
Casuals>. he portfolio is completed through t:shirts! jackets! denims!
cargos! sweaters etc.
hanks to the strong e;uity the #rand
enjoyed in the office wear space $eter
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&ngland was well poised to stretch its offerings into this higher price
segment. $eter &ngland &lite was launched in EE< marking the #rand>s
foray into the ;uasi premium segment.
he future is #igger and #etter. +ith entrance in new product categories
and consumer segments! a growing distri#ution network and a retail
e?pansion drive! $eter &ngland is all set to surge new heights.
$eter &ngland also wishes to enter new geographies in other parts of the
world and create a consumer e?perience that is relevant and uni;ue.
ABOUT PRODUCT
All societies o#serve certain rules! some of them ;uite strict! a#out the
way in which men! women and children should dress! or how. different
social classes and groups should present themselves. hese norms come to
define the identity of people! the way they see themselves! the way they
want others to see them. hey shape our notions of grace and #eauty!
ideas of modesty and shame. (s times change and societies are
transformed! these notions also alter.
Modifications in clothing come to reflect these changes. he emergence
of the modern world is marked #y dramatic changes in clothing. In this
chapter! we will look at some of the histories of clothing in the modern
period! that is in the nineteenth and twentieth centuries.
+hy are these two centuries importantF
efore the age of democratic revolutions and the development of
capitalist markets in eighteenth:century &urope! most people dressed
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according to their regional codes! and were limited #y the types of clothes
and the cost of materials that were availa#le in their region.
Clothing styles were also strictly regulated #y class! gender or status in
the social hierarchy.
IN INSIGHT O: COMPANY HISTORY
(fter the eighteenth century! the colonisation of most of the world #y
&urope! the spread of democratic ideals and the growth of an industrial
society! completely changed the ways in which people thought a#out dress
and its meanings. $eople could use styles and materials that were drawnfrom other cultures and locations! and western dress styles for men were
adopted worldwide.
In Chapter I you have seen how the 'rench %evolution transformed many
aspects of social and political life. he revolution also swept away
e?isting dress codes! known as the sumptuary laws. ,et us look #riefly at
what these laws were.
+hat were these new valuesF +hat created the pressure for changeF
Many changes were made possi#le in ritain due to the introduction of
new materials and technologies. *ther changes came a#out #ecause of the
two world wars and the new working conditions for women.
,et us retrace our steps a few centuries to see what these changes
were.
G.5 )ew Materials
efore the seventeenth century! most ordinary women in ritain
possessed very few clothes made of fla?! linen or wool! which were
difficult to clean. (fter 5HEE! trade with India #rought cheap! #eautiful
and easy:to:maintain Indian chintAes within the reach of many &uropeans
who could now increase the siAe of their wardro#es.
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hen! during the Industrial %evolution! in the nineteenth century! ritain
#egan the mass manufacture of cotton te?tiles which it e?ported to many
parts of the world! including India. Cotton clothes #ecame more
accessi#le to a wider section of people in &urope. y the early twentiethcentury! artificial fi#res made clothes cheaper still and easier to wash and
maintain.
In the late 56s magaAines! were gradually discarded.
Clothes got lighter! shorter and simpler.
VISSION AND MISSION
+e aim to meet the aspirations of our customers through our offerings of
contemporary fashion and international ;uality at afforda#le prices. +e
look at every Indian as our customer and will operate on a $an:India #asisin Metro! ier I! ier II and ier III cities and towns. +e will create a
leadership position in this field#y growing faster than competition. +e
will achieve our goals of customer satisfaction through producte?cellence
and our growth o#jective through employee motivation and prudent
financial policies for investor satisfaction.
STANDING POSITION O: COMPANY
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-aining a #rand recognition as a result of the e?pansion mode that
the company is in with the foray in ier II and ier III cities
enefit of 'irst Mover (dvantage
( truly Mass 0olume rand
(lso known for selling a lot more than many popular #rands
Catches the eye of the customer with attractive offers of heavy
discounts
(dvanced and in:depth planning and research and also considering the
latest trends and customer demands inmind
1ighly motivated staff
BRAND "ALUE
(s the name suggests! %aymond #rand positioning leans on casual
comfort and style with cotton as the dominant product input. he
versatility of cotton is reflected in the fashion statement em#edded in the
collection.
he current collection is aimed at casual and current fashion with a focus
on the younger generation.he companys focus on ;uality is not just a
marketing need #ut is truly a part of the genes of the company andits
parent. )ahar Industrial &nterprises is an
IS* 7EE5S5JEE
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enterprise with *kote? certification. %aymond products are manufactured
in state:of:the art facilities with complete capa#ilities in hi:tech
knitting!dyeing! merceriAing! finishing! compacting and em#roidery with
total ;uality control
OB;ECTIVE O: THE STUDY
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o know a#out the different #rands of Cloth.
o know a#out the customer satisfaction
o know a#out pricing to Cloth
o know a#out market share of Cloth
o know a#out the customers services.
o determine what factors influence a consumer>s #uying decision.
o determine the important attri#utes that a consumer considers
#efore #uying shirts.
o determine which advertising mediums are most effective in
influencing customers perceptions
o assess which #rand of shirts are most preferred #y customers.
o find out the impact of sales promotions during a purchase.
RESEARCH METHODOLOGY
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(ccording to -reen and all 8( research design is the specification of the
methods and procedures for ac;uiring the information needed. It is the
overall operational pattern or framework of the project that stipulateswhich information is to #e collected! from where it is to #e collected and
#y what procedures9
his research process #ased on primary data analysis and secondary data
analysis will #e clearly defined to meet the o#jectives of the study.
I chose the primary sources to get the data. ( ;uestionnaire was
designed in accordance with our mentor in Shirts. I chose a sample
of a#out 5EE corporate customers
I collected some data from the secondary sources like pu#lished
Company documents! internet etc.
R#+#)% D#+'&
8( research design is the arrangement of conditions for collections and
analysis of data in a manner that aims to com#ine relevance to the
research purpose with economy in procedures9. It is a descriptive cross
sectional design .It is the conceptual structure with in which research is
conducted it constitutes the #lueprint for the collection! measurement and
analysis of data.It is needed #ecause it facilitates the smooth sailing of the various
research operations! there#y making research as efficient as possi#le
yielding ma?imal information with minimal e?penditure of effort! time
and money.
In the preliminary stage! my research stage constituted of e?ploratory
study #y which it is clear that the e?istence of the pro#lem is o#vious .So!
I can directly head for the conclusive research.
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S)78(&' P()&
8Sampling plan9 is a distinct phase of research process. In this stage I
have to determine who is to #e sampled! how large should #e the needed
sample and how sampling unit is to #e selected.P8()$&
In my research! I have defined my population as a complete set of
customers of Sagar City.
S)78(# S%#
(s compared to census study! a sample study has #een conducted #y us
#ecause ofL
+ide range of population! it was impossi#le to cover the whole
population
ime and money constraints.
S)78(# U&$
In this survey I took the list of customers from the dealers of Shirts
S)78(&' T#&
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INTRODUCTION TO BRAND = >PETER ENGLAND?
566 Started in ,ondonderry! Ireland! #ecame a leading military dresssupplier to the ritish (rmy
577s wardro#e containing the full range of garments.
It is popular for lifestyle #rands. he largest selling shirt #rand in thecountry.
,aunch phase communication designed to create ;uick and universal
awareness of the #rands S$ of ;uality and price .uild strong #randpreference
Sustain #rand loyalty through attractive imagery and constantly reiterating the
$roduct #enefits.
1&%()D&SS&)C&+hy $eter &nglandFecause it is a good #uy.+hy is it a good #uyFecause it is afforda#le and good ;uality+hy is afforda#ility and good ;uality important to you Fecause I want to look good and at the same time not spend too much
S@OT ANALYSIS
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STRENGTHS
Increasing disposa#le incomes
of the people
rand conscious customers
(vaila#ility of cheap finance -rowing domestic market
Increase in num#er of malls
OPPORTUNITIES
Increasing demand for lu?ury
#rands from the middle class.
%esearch and new product
development can help thecompanies to move across thevalue chain
@EANESS
$redominance of unorganiAed
sector.
echnological o#solescence inthe supply chain.
THREATS
Increased competition in the
domestic markets
Cheaper imports Changing -overnment>s policy
on 'DI
P#$#% E&'()&*+ C78#$$#
&?tensive range of office and casual wear
-ood ;uality la#el and #randing
Contemporary designs! colours and price
+ide distri#ution! easy availa#ility
1igh market via#ility
It pictures itself as 1onest rand
It offers value for customers at afforda#le price.
MARETSEGMENTATION
+hile venturing into 8he %eady to wear garment sector! it identified the
shirt segment as its focal entry point.
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Since then it has identified further segments namely trousers and suits
with further su# segmentation in each segment.
It identified customer>s need for #rand Nproduct imagery.
sed the demographics and lifestyle to enter the mid price segment.
O%sE:EEP in #oth formal and casual OelementsP
est launch in diverse geographies.Olike suits @#laAerP.
1uge $otential and -ood -rowth %ate in the price segment.
0alue proposition of ;uality 0ia the imported fa#ric N(fforda#le $rice
C%I&%I('*%S&-M&)(I*)
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Su#stantiality he middle income segment is large!$eter &ngland nowconsiders high income level segment.
Identifia#ilityMeasura#ility
he segment is identifia#le.
(ccessi#ility he middle and high income groups have access to
marketing mi? Otelevisions! )ewspapers! hoardings etcP.%esponsiveness he price ranges availa#le are economic! mid:price and
premium.
TARGETING
argets #oth middle income and high income men
It targets only male population of a particular age group
2oung e?ecutives segment #etween age group:6 years.
(nyone looking for casual and formal international style at afforda#le
price points entry into premium segment.
:((,#* $# +#(#$# +8#)()$& +$%)$#' $%' +%$+
5. rousers
. Suits
G. Inner wears
J. (ccessories
POSITIONING)I4& S&,,I)- $*I)L
$eter &ngland has its uni;ue designs and is made with a#solute ;uality!
which not availa#le in any #rand! and this is its uni;ue selling point.
%()D )I4&)&SS
(ttri#utesL -ood 4uality
'unctional L Comfort
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&motional L Simplicity
0aluesL 1onesty
CultureL 'ashiona#le
$ersonality L 1onest
serL 2oung &?ecutives
+ord (ssociationL 1onesty
$ersonifying he randL Down to earth
$eter &ngland #rand has #een positioned for the masses and is in the
mid:price category. It offers value for consumers at afforda#le price.
It is distinctly positioned for different categories as that it is ensured that
Madura -arments #rands grow through different target customers rather
than canni#aliAing on each other=s target segment.
$ositioning for Competitive &dge
$eter &ngland shirt was projected as an =honest shirt>
he image was reinforced #y =honestly impressive>
MARET ANALYSIS
$eter &ngland after analysing launched high:to:low and low:to:high
priced products so that it is afforda#le to different segments of
customers.
It provides seasona#le discounts according to the demand of customers.
(lso it launched ties! statements! #elts and essentials other than shirts
and trousers according to the need and demand of the market.
M(%K&I)-MI3L
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$eter &ngland follows the four $s of the marketing mi?L
$%*DC he range comprises regular office wear! special occasion wear and
casual wear.
( string of innovation delivering value introduced across all a#ove
categories starting from &nglish cotton shirts at %s G and =the festival collection
'actor 'or $rice Setting
he $eter &ngland range availa#le at
$eter &ngland OMID $%IC&D %()DP
Shirts range: %s! GJ %s. JJ
rousers range %s. HJ: %s.
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Shirts @ :shirts range: %s! GJ %s. JJ
D&)IMS %s. HJ: %s. s retail! going for vinyl outdoors for announcing
the new collection as well as the new locations
S(,&S$%*M*I*)
CommunicationL 0! newspapers! internet! hoardings! vernacular media
etc.
IncentivesL discounts ! sales !>uy *ne -et *ne 'ree *ffer>
Invitation
$u#lic %elations and $u#licity
he =1onest Shirt Campaign> creates a distinct positioning for itself.
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1igh Credi#ilityL Si? month against guarantee against material! colour!
stitching.
1onest to goodness price and ;uality.
(#ility to Catch uyers off -uard
DramatiAation
$,(C& he distri#ution strategy is adapted to meet newer demands
Core range was made availa#le 8on tap9 so that the retailer could
increase his stock turns through weekly replenishments
Collections distri#uted through monthly advance ordering to
customiAing to the retailer needs in terms of the design:siAe:style
preference
randed shelf route taken in M*s to showcase the range
he $eter &ngland e?clusive outlet network e?panded to 5H across H7
towns.
Distri#ution Channels
Most efficient and powerful distri#ution network
,oyal and dynamic network of agents @ distri#utors
Strong retail presence with over E dedicated retail outletsO$lanet
'ashionsP and over 5EE multi #rand outlets 'ashion
SEGMENTATION TARGETINGANDPOSITIONING
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ANALYSIS AND INTERPRETATION OF DATA
5 rand preferred #y the customers
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Interpretation
'rom the a#ove data it is clear that $eter &ngland dominates the market. HQof the customers prefers $eter &ngland! followed closely #y $epe OQP! ,ee
OEQP! Diesel O5
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It can #e analysed from the a#ove data that! price is a major factor tat affectsthe purchasing decision. he style and the siAe and fit also affects the decisionsto certain e?tend.
G 'actors Influencing
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(dvertisements influences the customers in a large e?tend. Cele#rityendorsements also influence the customers in choosing $eter &ngland overother #rands. his shows that the promotional activities done #y anorganisation plays a major part in attracting more customers.
J $erformance Scale
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Interpretation
Majority of the participants in the survey were satisfied with the performance
of the product. 56Q of the customers said that the performance was outstandingwhile 5Q of customers said they were somewhat satisfied with the
performance.
+ould you like to stick to this product in the futureF
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Majority of the customers were loyal to the #rand. 5GQ of the consumers saidthey were not sure whether they will choose $eter &ngland in the future asthere were many players in the market who pose stiff competition to $eter&ngland in terms of style! variety and price.
H $rice of the product
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Interpretation
H6Q of the participants were of the opinion that the price of $eter &nglandjeans was not satisfactory. hey generally shared a view that it was e?pensive.
GQ of the participants were satisfied with the price.
< rand ,oyalty
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Interpretation
Most of the participants were of the opinion that that they change the #randdepending upon the price of other #rands O6QP and to e?periment with new
#rands OGJQP. JQ were loyal to the #rand while 5JQ of the participantschanged the #rands very often.
6 (re competitor>s product>s #etter in any aspectF
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Interpretation
Most of the participants in the survey #elieved that the competitor>s were not inany way #etter than $eter &ngland. GQ of the participants felt that thecompetitor>s used #etter promotional techni;ues. 56Q of the people were of the
opinion that competitor>s provided superior ;uality products compared to $eter&ngland jeans and 5Q of the participants said the competitors provided #ettervalue of money.
L7$)$&+
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his research has a num#er of limitations that must #eacknowledged.
'irst! the sample used for this study consisted mostly of
college students. herefore! these results may not #eapplica#le to the wider population in general.
Secondly! the results of this study are limited to a specialty
retail #randed purchasing conte?t.
,astly! it must #e acknowledged that there may #e numerous
other varia#les that contri#ute to the development of
customer satisfaction! customer loyalty! and word of mouth
communication which are #riefly touched upon #elow.
(ll of the hypotheses in the study were supported #y the data. he
hypothesis test results indicated that #oth utilitarian and hedonic
shopping #enefits have a positive effect on customer satisfaction.
he results also indicate that customer repurchase is positively
associated with customer loyalty and word of mouth
communication.
here are studies which have contri#uted for e?tending the
consumer #enefitloyalty framework to the retail #randing conte?t.
Customer satisfaction is an antecedent of word of mouth
communication! #ut customer loyalty Ofavora#le relative attitudeP
must #e present to mediate the relationship. his finding is
important for theory #uilding in this and other marketing and
consumer conte?ts.
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CONCLUSION
Financial statement analysis focuses on one or more elements of a
companys financial condition or operating results. Researcher
emphasizes five areas of inquiry, with varying degrees of
importance.
Short-Term Liquidity.Ability to meet short-term obligations.
Cash Flow Analysis. Future availability and disposition of cash.
Return on Invested Capital.Ability to provide financial rewards
sufficient to attract and retain financing.
Asset utilization.Asset intensity in generating revenues to reach
a sufficient profitability level.
Operatin per!orman"e and #ro!ita$ility. uccess at
minimizing revenues and minimizing e!penses from operating
activities over the long run.
SUGGESTION
-
8/10/2019 Market Share of Peter England
38/40
Company should decentraliAe their system and link it with e?tranet @ intranet.
hey should give training to the sales personnel and store manager regarding product
knowledge.
hey can also provide customiAation of design of various shirts and trousers online
and can take online orders.
hey can also do direct marketing to #oost their sales
&?pand the definition of the target market to women and kids
$rovide proper parking space.
$rovide value adding activities like +i:'i facility or food facility inside the store.
$rovide refreshments on regular duration like half hour! so that customer takes more
interest into shopping and purchases more than planned.
Display video advertisements outside the store with more creativity and distri#ute the
pamphlets into the near#y area of the store.
-
8/10/2019 Market Share of Peter England
39/40
BIBLIOGRAPHY
"revor #$ouza, %uly &'th (onday, )**+. aistan te!tile
industry/ a brief review.0 "he 123.
ofie 4ander (eulen. )**+. #eterminants of financial
statements.0
5eslie Rogers, &667, 8o with the flow/ 9sing Ratios to analyze
cash flow data.0 "he 1ational ublic Accountant.
-
8/10/2019 Market Share of Peter England
40/40
#UESIONNAIRE
)ameL....................................................... *ccupation ...............................
Se?L ........................................................ Contact )o. ...............................
5. 1ow many pairs of jeans do you currently ownFaP 5:G
#P J:HcP