Market Segsdfsdfmentation

7/30/2019 Market Segsdfsdfmentation

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MARKET SEGMENTATION

Definition

Differentiating your product and marketing efforts to meet the

needs of different segments, that is, applying the marketing

concept to market segmentation


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CEMENT INDUSTRY


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Cement sector is characterized by the following:

1.Units concentrated near raw material sources

or market

2. High freight costs

3. Small value chain

4. Regional variation and volatility in prices andmargins

5. High debt levels

6. Regional distribution of demand

7. Seasonality of demand and cyclicality of theindustry

8. High entry barriers


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CEMENT BRAND

ACC CEMENT

BIRLA WHITE CEMENT

BIRLA SUPER CEMENT

BIRLA SUPREME

BIRLA COASTAL

JK LAXSHMI CEMENT

GUJRAT AMBUJA CEMENT MANIKGADH CEMENT

ORIENT CEMENT

DALMIA CEMENT

CHETTINAD CEMENT

DHANDAPANI CEMENT


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KAMDHENU CEMENT

COROMANDEL CEMENT

BIRLA STAR

ULTRATECH CEMENT

BIRLA GOLD

BIRLA EVEREST CEMENT

VIKRAM CEMENT

VASODATTA CEMENT

BINANI CEMENT

SPAN CEMENT


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CEMENT


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AUTO COMPONENTS


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GENERAL INSURANCE


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TYPES OF INSURANCE


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HELMETS


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TYPES OF HELMETS

POC is a fast growing company for protective ware. POC have

since the start up of the company been focusing on making

more protective gear for active sportsmen.

They started of within the alpine segment and now expanding

throughout all sports where protective gear is recommended.

SCOTT has added MIPS Brain Protection System (BPS) to its family of

bike helmets. MIPS contributes to drive innovation and technology

design towards making the safest helmets on the market.

Scott Lin and Taal, including MIPS, was launched at Eurobike 2012 and

will be available instore end 2012.
http://www.scott-sports.com/global/en/products/2276412506008/helmet-scott-lin-ce-green-matt-l/http://www.scott-sports.com/global/en/products/2276430001222/helmet-scott-taal-ce-black-one-size/http://www.scott-sports.com/global/en/products/2276430001222/helmet-scott-taal-ce-black-one-size/http://www.scott-sports.com/global/en/products/2276412506008/helmet-scott-lin-ce-green-matt-l/


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TSG (Technical Safety Gear) set out to develop superior safety

gear, which skateboarders would really want to wear for its fit,style and protection performance. TSG strongly cooperates with

their team athletes in the development, design and test of their

products.

Sweet Protection has for over a decade put their heart, talent and attitud

into creating the best equipment possible. The company revolutionized

the helmet business when they launched their first helmet in 2001.


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TOILET CLEANERS

Surface cleaners is used for cleaning surface of differentthings and also to make them Germfree.

The Indian Surface Cleaners Market comprises of threemain segments:-

Toilet Cleaners

Floor Cleaners

Glass & Household Cleaners

Surface Cleaners have become a vital product for theIndian FMCG companies in increasing their overall salesdue to the importance given by Indian consumers towardsCleanliness.


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KEY PLAYERS OF MARKET

Domex

Lizol

Harpic

Mr. Muscle

Sanifresh

Easy off Bang

Dazzl

Cif Colin

Dettol


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DOMEX

Domex was launched by its Indian affiliate Hindustan

Unilever Ltd (HUL) in 1997 in India.

Currently is a distant second to Harpic in the Lav Care market in India

with a share of 10.5% in2008.

Domex was positioned in India as an all purpose disinfectant

cleaner (APDC) product which

could be used for floor, sinks, other

surfaces, as well as toilet cleaning.


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Lizol

Lizol is recommended by INDIAN MEDICAL

ASSOCIATION.

When it comes to cleanliness of our home, we

are very particular to keep the floors glazing,

and free from germs and insects.

Lizol was launched in January 1997 by Reckitt

Benckiser.

Lizol, the promising disinfectant surface cleaner

which has a soothing citrus scent and helps

keeping the floor clean and free from insects.


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DOMEX Vs LIZOL

Domex leads with a market share of 70 per cent while Lizol'sshare is at 30 per cent. Two years

ago, both the brands were running a neck-and- neck race

with market shares around 38 percent, which means that

Domex has raced well ahead of Lizol.

Harpic is now sold in over 47 countries

worldwide on the platform of "Powerful Cleaning


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HARPIC

Harpic is the brand which changed the

way toilets were cleaned in India .

Launched in India in 1984 by Reckitt Benckiser.


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MR MUSCLE

- SC Johnson &Co. was sometime back attracted

by the lucrative and fast growing market of

Lav Care & Surface Care in India and forayed

into it with its global brand Mr Muscle.

It first entered the Surface care segment

via Kitchen Cleaners, Multi Purpose Cleaners and Glass Cleaners. Thereafter, it did a test

market for Mr Muscle toilet cleaner in

Dec 2008 ( in Tamil Nadu).


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EASY OFF BANG

New Delhi- 10th February 2006: After fantastic success across Europe,

America and South Africa, Easy Off Bang is now available in India.

In Tamil Nadu, where it was launched in June 2005

(TN was the test market), it is already a huge success with 15% market

share.

Market Segsdfsdfmentation

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