Market Saturation of Maggie Noodles and Way Forward

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Transcript of Market Saturation of Maggie Noodles and Way Forward

Contents

31Executive Summary

42Background & Motivation

53Objectives

64Research Methodology

75Introduction

96Analysis of Key Brands

96.1Maggi

96.1.1History

106.1.2Marketing Strategy

106.1.3Marketing Mix

126.2Top Ramen

126.2.1History

136.2.2Marketing Strategy

146.2.3Marketing Mix

156.3Yippee

156.3.1History

166.3.2Marketing Strategy

176.3.3Marketing Mix

197Primary Market Research from Consumers

238Recommendations

249Appendix (Survey Form)

2610Bibliography

1 Executive SummaryIndian noodle market is currently valued at (x1300) crore is growing annually at a rate of 15%-20%. Nestle India Limited, with the launch of Maggi in 1982, was the first to introduce the concept of instant noodle to the Indian consumers. And since then Maggi has enjoyed huge market share nearing 90%. However in the past couple of years the market has seen multiple big players like the Nissin, ITC, HUL, GSK etc. The sales volume of Maggi has increased but these other players have eaten into the share of Maggi (currently at ~80%).We, as a group, analyzed the consumer behavior and preference and also studied the major competitors of Maggi in the Indian market. We collected data from the youth section from various parts of India and then analyzed for valuable observations with different tables and graphs. The collected was data authenticated from the broader national percentage figures. On the basis of this work we have made recommendations of possible ways to improve the Maggi share and also to keep up with the competition in the market.

It was observed that Maggi is most preferred for its taste and convenience while flavor variety, health and packaging are not inviting consumers to the product. Also, Maggi was only been perceived as an evening snack and hence we explored the possibility of venturing into the breakfast segment. Additional positive factor is that the Indian consumers have opened up to instant food category and also demand choices due to several reasons like the demographics, urbanization, changing food habits, time constraints etc.

Key Observations:

Maggi is a favorite among consumers for its taste and convenience; while its competitors are also banking on variety of flavors and packaging.

Most consumers have their preferred instant noodle brand once a week.

Consumers are willing to try new flavors in the continental or regional markets

Maggi is perceived as an evening snack and is not seen as a breakfast option

2 Background & MotivationInstant noodles are dried or precooked noodles and are often sold with packets of flavoring including seasoning oil. Dried noodles are usually eaten after being cooked or soaked in boiling water, while precooked noodles can be reheated or eaten straight from the packet. Instant noodles have been around for over half a century on the global menu card. They are believed to have been invented by Momofuku Ando, the founder of Nissin Food Products in 1958 in Japan. In 1863, Julius Maggi developed a formula to add taste to meals, which later paved the way for Maggi and other easy to make food products. Maggi brand came into existence in 1872 in Switzerland, when Julius Maggi took over his fathers mill. At that time during industrial revolution in Switzerland created factory jobs for women, who were therefore left with very little time to prepare meals. Due to this growing problem Swiss Public Welfare Society asked Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest. It was the first to bring protein rich legume meal to the market, which was followed by readymade soup based on legume meal in 1886. Maggie had merged with Nestle family in 1947.

Today, Maggi is an international brand known for instant noodles, soups, stocks, bullion, sauces and seasonings. Maggi is particularly well known in India, New Zealand, Australia, Malaysia, Pakistan, Nigeria, the Philippine and Singapore for its instant Maggi noodles. (Maggi mee).

We were motivated to pick this project because:1.) Maggi is a favorite brand amongst all the age groups as far as noodles are concerned. Maggi enjoys exceptional brand loyalty. We want to study how Maggi managed to monopolize the market and enjoying this exceptional brand loyalty.

2.) There are a lot of brands especially in developed countries which face the challenge of saturation. We wanted to study a saturated market and understand the ways to diversify or explore new opportunities.

3 Objectives To study the evolution and product life cycle of "Maggi" noodles in India To study the competitive landscape of noodle market industry in India. To analyze the positioning of "Maggi" in the market.

To conduct a market survey to understand the consumer perspective of Maggi noodles

To identify the scope for line or category extensions in Maggi

To suggest possible ways to move from saturation stage to growth phase of PLC. 4 Research Methodology

The relevant data is collected from both secondary sources i.e. Internet and through primary sources i.e. Consumer Survey. The data collected would help in analyzing the competitive landscape of the noodle industry in India. It would further help in understanding the Maggi positioning, evolution and positioning of various brands in the market and what marketing strategies competitors are following to capture the market share in such a competitive market where Maggi is dominating. It would further help us in recommending future strategies which can help Maggi to extend their product life cycle and enhance their salesAlso, our primary research helps us to find the perception and preferences in the mind of consumers for different noodle brands. It helps us analyzing how consumers think of Maggi and its competitors. Also, we tried to collect consumer preference for various line extensions of Maggi. Our Analysis and recommendations are based on both secondary and primary research data.5 IntroductionNoodles are a commodity which is consumed by everyone, right from kids and teenagers to retirees. In fact, India consumes a little less than 90,000 tons of noodles every year. A decade ago the word noodles was synonymous with Nestls Maggi. Two-and-a-half decades since its launch, 2 minute Maggi Noodles is the number one brand in the Indian market. Maggi noodles still rules the market with more than three-fourths of the ` 2,500 crore market in the bag, as of September 2012. But, Maggi is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline's (GSK) Horlicks Foodles, Sunfeast Yippee, Hindustan Unilever's (HUL) Knorr Soupy noodles, Big Bazaar's Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen. Yippee has done well to grab a double-digit share. Top Ramen from Nissin Foods of Japan, which entered the country way back in 1988, has a 4.3% slice of the pie. According to Shubhajit Sen, executive vice president for marketing at GlaxoSmithKline (GSK), GSK decided to enter the segment because "consumers were looking for a choice in instant noodle. Foodles comes with the punch line of "Noodles without the 'No'". Available only in the multi-grain and wheat variant, the product is being promoted as having higher nutritional value compared to other popular brands. The various Indian curry taste makers further added onto the glory of Foodles. The main unique selling proposition (USP) of Foodles is the vitamin-packed health-maker sachet that comes with the pack. The initial response to Foodles is much higher than GSK's expectations. Maggi brought in the counterpart's multigrain specialty which was a complete catastrophe. The noodles were sticky, small & the taste maker definitely didn't match to the formers. Matters worsened when ITC introduced the Sunfeast yippee round wheat noodles in two flavors. An incredible taste maker with extraordinarily long noodles that blended well with the vegetables, making it a perfect healthy snack. It sure has given Maggi a run for its money. Like GSK, Hindustan Unilever (HUL) is using the strength of its Knorr brand -- already popular for its soups range -- to muscle its way into the instant noodles category.

Market estimates put the instant noodles sector in the country currently at around Rs. 1,300 crore (US$288 million) and growing at around 15% to 20% annually. According to news reports quoting market research firm Nielsen, on an all-India basis across urban markets, Maggi has been steadily losing market share to the new entrants. From a 90.7% market share in December 2009, Maggi slipped to 86.5% in July 2010. The industry watchers like Harminder Sahni, managing director of Wazir Consultants, a firm that focuses on brands and the retail space, say that it is likely that Maggi's share would have fallen further in the recent months.6 Analysis of Key BrandsIn the current market, following are the major brands available in the instant noodles markets and analysis of all of them is done:MaggiTop RamenSunfeast Yippee6.1 MaggiIn India, the brand "Maggi" was made popular by Nestle, which introduced the product here under in 1984.6.1.1 History

Maggi Noodles came with a tantalizing promise ready to eat in just two minutes. The combination of convenience and taste proved to be potent. Over the years, other brands likes Top Ramen from Indo Nissin, Ching's Secret from Capital Foods and Wai Wai from CG Foods also wooed the space. But all of them played a distant fiddle to Maggi and could not make a dent in its overwhelming 90%-plus market share. It took several years and lot of money for Nestle to establish - its Noodles brand in India because of Indian

psyche.

Maggi has faced a lot of hurdles in its journey in India. Nestle India Limited introduced the "maggi" brand to Indian market as 2 minute noodles, an instant food product. The Indian conservative customers did not embrace the product initially due to traditional Indian food habits. Initially the company targeted working women on the premise that Maggi noodle was fast to cook and hence offered convenience. Since this approach failed, Nestle India Limited has repositioned the product as convenient to cook for mothers and fun to eat for children. Through its ads, NIL positioned Maggi as a 'fun' food for kids which mothers could prepare easily. Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry), 'Bas 2-Minute,' (Only 2 minutes) and 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers.

During the introductory phase, there was no competition, and the sales were low. After the repositioning of brand and use of aggressive promotion strategies, maggi entered the growth phase and started realizing profits and gaining market share. It was the no.1 brand in the instant noodle market. Maggi's first product extension was Maggi instant soups launched in 1988. In the early 2000s, the Nestl Group had been taking measures to transform itself into a 'health and wellness' company. In March 2005, the Maggi brand too took to the health route with the launch of Vegetable Atta Noodles and changed tagline to Taste Bhi Health Bhi. Maggie has launched many other variants since 2005. Following are the variants available for Maggi noodles: Maggi Vegetable Multigrainz Noodles

Maggi 2-Minute Noodles

Maggi Chicken Noodles Maggi Vegetable Atta Noodles

Maggi Cuppa Mania Maggi Masala Magic

6.1.2 Marketing Strategy

Maggi employs below mentioned marketing strategy for promoting its products:1.) TV Advertisement: Mainly focusing on children. However, recently launched Me and Meri Maggi was not focused on any group.

2.) Promotional campaigns in schools is one of their key promotional activities

3.) Different Packs: Maggi is available in variety of packs. Smaller packs costing Rs. 5 is targeted to lower income groups.

4.) Maggi campaign Taste Bhi Health Bhi is meant for health cautious people. This is to disassociate maggi with taboo of being unhealthy

6.1.3 Marketing Mix

6.1.3.1 Product

Maggi has lots of variants available to cater the demands of variety of segments. Som e of these products were immense hit, e.g. Maggi Atta Noodles and some were immediate flop, e.g. Sambhar flavor noodles.Following are the variants available for Maggi noodles: Maggi Vegetable Multigrainz Noodles

Maggi 2-Minute Noodles

Maggi Chicken Noodles Maggi Vegetable Atta Noodles

Maggi Cuppa Mania Maggi Masala Magic

6.1.3.2 PackagingMaggi is packed in the yellow packets. The tip of the packet is zipped so that the contents can easily be spilled without wasting it. It has solved the problem of storage.6.1.3.3 PlaceNestle Maggi noodles has being started by nestle in India. Nestle Maggi noodles is famous not only in urban areas but also in rural areas. It is rightly available at number of retail shops and malls so that consumers can easily purchase the product without much efforts.6.1.3.4 Promotion

Over the years maggi became a integral part of the Indian household like other fmcgs like coke or pepsi. TV commercials played an important part in it.

Elements that have stayed constant in any Maggi film include the jingle -- Maggi, Maggi, Maggi in a sing-song voice, the family setting, and the two minutes promise, which started off as a USP, but took a backseat eventually.

Maggi has generally stayed away from taking the celebrity endorsement route. According to Mishra, all ads for the brand usually focus on the mother-child relationship. The mother and child are the celebrities for Maggi,.

Other innovative ads like the maggi voiceover campaign which is a collection of short vignettes, showcasing consumers memories of Maggi just brought maggi closer to the heart of India.

As a part of its promotional drive, Maggi has launched a website, meandmeri.in, where consumers can upload their Maggi moments and submit their favorite Maggi recipe. Consumers, whose stories or recipes are a hit with the company, will get a chance to be featured on Maggi packs or ads.

Apart from the TV commercials they promoted the product by

1. Distributing free samples.

2. Giving gifts on return of empty packets.3. Dry sampling-distributing Maggi packets

4. Wet sampling - distributing cooked Maggi.

5.Availability in different packages 50gm,100gm,200gm,etc.. and

6. Effective Tagline Communication.6.2 Top Ramen

Japanese brand- Nissin

The Top Raman, instant noodle product of Nissin holds 7% market share in the Rs.1,300 crore market; while Nestls Maggi has an 80% share. Other competitors are GSKs Foodles, HULs Knorr Soupy Noodles and ITCs Sunfeast Yippee with 2.5%, 2.5% and 5% market share respectively6.2.1 History

In 1958, Nissin Food Products Co, Ltd in Japan introduced a Chicken Ramen, the worlds first instant noodle product. In 1970, company started its first overseas operation in USA. The product line introduced in US was customized to the specific needs and tastes of the region.

In 1991, Nissin made its debut with Japanese style soupy noodles with soya flavor, sold in pillow packs but failed to make a mark in the Indian consumer market. But later on the local flavors were made available like the masala noodles, spicy noodles, Pani Puri etc

Super Noodles Masala, Tomato, chicken

Atta noodles

Cup noodles Mast masala, spicy vegetable, tangy chicken,

Mini cup noodles Manchurian, Tomato, pani puri

Mug noodles -- Mast masala, spicy vegetable, chicken ramenOat Noodles Yummy masala, Tangy tomato, Creamy cheese, (Latest launch category)

First re-launch -1992 as an easy to prepare snack food. Also added few flavors and changed the texture of the product to differentiate it. Its new slogan - , Dont be a noodle, be a smoodle failed to make a connect with consumers.

Later Top Ramen changed its positioning once again to smooth noodles and played emotionally with the consumer segment Indian kids by drawing a parallel with Mowgli, the fictional character from Rudyard Kiplings short stories. They went on to convey the message through advertising that featured a boy lost in the jungle, whose mother prepares Top Ramen noodles as a way to find him. The boy reappears, drawn by the aroma of the noodles, and Top Ramen, in the process, unites the family.6.2.2 Marketing Strategy

The company now wants to focus on its health benefits. The revamp includes changes in the logo to make it louder, bolder and a lot more modern. Furthermore, the color of the font has been changed from black to red. Created a mascot, Top Boy, and introduced a new tagline, 'Be the champion'.This comes at a time when most food brands have cottoned on to health as a differentiator. Maggi has a healthy atta variant and has recently launched its four-grain noodles. GSKs Foodles is betting on the heritage of its parent company to position its noodles on the health plank.

The brands focus on health in general and energy in particular is apparent from the brands choice of Saina Nehwal as ambassador. But mothers play a key role in purchasing decisions. To address the two target segments, the television commercial will air on childrens and Hindi general entertainment channels. The repositioning exercise will also manifest itself through its new packaging, online initiatives and on-ground activations.

In India, the brand currently reaches 3 lakh outlets. Compare that to Nestls Maggi, which reaches 20 lakh outlets. The company is ensuring the brand's strong presence inside retail outlets, and at points of purchase, to influence purchase decisions.

Indo Nissin is the leader in cup noodles, unlike pillow pack noodles, with 65 per cent share of the Rs 36-crore market. Nissin was the first to introduce the ready to eat cup noodles which was more convenient than the pillow pack ones needing cooking.Why Nissin Top Ramen did not reach up to the stage of Maggi?

Maggi is a pioneer brand launched in 1982 and Top ramen launched almost 10 years later

Maggi realized the top consumers as kids therefore came with taglines like Two Minute noodle, Do Minute Khushiyan (happiness). But Nissin made the blunder with their tag line Dont be a noodle, be a Smoodle.

To differentiate, it could build Top Ramen as a brand that is a friend, as opposed to the image of Maggi, which is more like the mother.6.2.3 Marketing Mix

6.2.3.1 Product

It is a product that is different in terms of noodles shape. It is different from others like Maggi or Yippee. Is spicier than other instant noodles available in the Indian market and has a distinct aroma. Available in attractive packaging that is red in colour and catchy

6.2.3.2 PriceTop ramen curry 320 gm Rs 62 Top ramen masala 300 gm Rs 40. Top roman curry 75 g 16 rupees Top Ramen masala Rs 10. Competitive with the market price6.2.3.3 PlaceTop Ramen initially tied up with Marico for distribution. In 2008, the alliance was mutually called off and Nissin built its own distribution network.6.2.3.4 Promotion

The segment aimed by Top-Ramen is 16-35. Innovative. Launched the gravy heavy cup noodles and still holds 90% of the market share in that. Except for the first phase of brand promotion, Top Ramen did not have any worthwhile campaign in its 18 years of existence.

6.3 Yippee

Sunfeast Yippee is a brand owned by

ITC (Indian Tobacco Company).

They were launched directly in competition

to Maggie and have been able to capture a significant share (around 5%) in the instant noodle market in India.6.3.1 HistorySunfeast, the reputed biscuit brand launched in 2003, within a span of 7 years, had expanded its presence in categories like biscuits, pasta in noodles. Sunfeast made its first brand extension in 2005 when it launched Sunfeast Pasta Treat and created the pasta category in the Indian market. In September 2010 , the brand launched its noodles brand extension- Sunfeast Yippee.

Sunfeast ( ITC) is a worthy player to take on the might of Maggi.. The brand also occupied good shelf space in most of the large retail formats as it has built up its image in biscuit business with its high profile campaigns featuring Shah Rukh Khan . Since Sunfeast is already in food business, it makes economic sense to launch noodles under this brand. In the branding of noodles, Sunfeast has adopted an endorsing structure where Sunfeast brand will endorse the Noodle brand "Yippee " . The look of the brand says that it is going to be positioned as a happy, vibrant, fun loving brand. The product has 2 intrinsic components- the noodle block and the masala mix. The key ingredient of the noodle block is wheat. The sourcing and blending expertise that made Ashirvaad India's No.1 brand has been leveraged to make a ruly delightful noodle block

6.3.2 Marketing Strategy

STP Analysis of Yippee:

SegmentTarget

DemographicAge: Children and youngsters of age 5-25 yrs

Income: Middle class and above

Occupation : Urban families with school going children, college going students, working professionals

GeographicUrban, semi urban

PsychographicFast food lovers

Health conscious people

BehavioralCustomers seeking benefits like : healthy, non-sticky and easy to cook noodles for consumption

Positioning:

Sunfeast Yippee used benefit positioning concept in which they tried to position the product as a better alternative to Maggi on the basis of following three differentiating criteria :-

The first point used by Yippee to position itself as a better alternative over Maggi is that it tells the customers that they should have the choice of variety of masala with two variants in their product portfolio Classic and Magic. The stress was made upon the point that we want choices in each and everything in life so why not have a choice while having instant noodles.

The second point focused on the shape of the contents within the pack. The contents in other options available are in rectangular shape which have to be broken which leads to short pieces of noodles, where as in Yippee noodle pack the cake is in round shape which keeps the noodles intact and long and smooth.

Then third thing that it focuses upon is the fact that Maggi must be had immediately after it is cooked as after sometime the taste deteriorates and you cannot have it, where as Yippee noodles promises that they can even be had after some time.

Thus it has tried to give itself a totally different positioning from the other competitors present in the market and it is the only competitor to Maggi which has decided to take it head on while competing with it. The tag line of Yippee is "The better noodle". The biggest advantages available with the Sunfeast Yippee noodles brand are as follows:The deeper penetration provided by the already well-established and penetrative distribution channel provided to ITC by its channel member in the tobacco business which provides it the most penetrative distribution network both in rural and urban India.

Then it used the Sunfeast brand, thereby using the Umbrella branding strategy, which had already become a well-known name in the Indian households because of the equity that the brand had gained in the minds of the consumers. The financial muscle of the ITC conglomerate to back the company to tackle all the competitive moves in an efficient manner.

6.3.3 Marketing Mix

6.3.3.1 Product

It is a product that is different in terms of Package: red and yellow contents

Contents: round cake instead of the rectangular cakes as used by other brands. It has vegetables in its masala, which is perceived as having health benefits in the minds of consumer.

Labeling : 90 gram pack, where as the biggest competitor Maggi is offering 85 gm pack with two variants available and many more lined up for launch in the coming months.

6.3.3.2 Price

Available at the price tag of Rs. 10 to match the competitive prices that the other competitors are offering. The vegetables option in Maggi is in Maggi Atta noodles and it is priced at Rs.156.3.3.3 Place

The distribution reach is the biggest asset that ITC has got and Yippee is also using this biggest advantage of ITC to penetrate especially into the rural market, and helps it reach every nook and corner of India at a rapid pace.6.3.3.4 Promotion

The company is focusing very heavily on the benefit positioning concept in their ads focusing on the benefits or the advantages it has over Maggi as a competitor.7 Primary Market Research from ConsumersThis research is done through a survey which was floated online. We have targeted mainly students/young people (Age 19-30). Based on more than 100 responses, the complete findings and analysis of the survey is done below.Data Analysis and Interpretation and Findings:Q1 What is your favorite brand of noodles? And what is special about your favorite brand?

Observations of the consumption pattern:

Maggi vs Top Ramen vs Yippee:

1. The percentage of Maggi consumers is the highest, followed by Top Ramen and Yippee.

2. Major reasons of consumption are taste, it is quick to cook and price, while in case of Yippee, the flavors , taste and health factors have been the major reasons.

3. Customers do not perceive health and variety of flavors as driving factors in consumption of Maggi4. Packaging of Yippee has been one of the driving factors for its customers.

Q2: Which Maggi packet do you buy the most?

Observations: Majority of customers buy packs of Rs.10, followed by family packs and double packs. One of the reasons for the same is, when Maggi double/family pack is opened, and is not cooked at once, people face a problem is storage of left over noodles.

Q3. How frequently do you consume Maggi and what occasions do you prefer to have Maggi? What do you prefer in your breakfast?

Observations :

Frequency of majority of consumers is once a week. Around 30% consumes Maggi once in a month or less.

People do not view Maggi as a breakfast option. It is viewed more as a snack item.

Products consumed by the majority are Oats followed by Indian breakfast, noodles and vermicelli.

Q4. Do you prefer to have Chinese/Italian flavors, region specific flavors ? What other flavors do you like to have in Maggi?

Observations: Around 70% of customers would like to have international flavors like Chinese and Italian flavors, and also region specific flavors like Hyderabadi, Punjabi, Delhi , etc.,

Flavors that consumers prefer to have : Cheese, chilli, spicy chat, paneer

8 Recommendations

Based on the primary research findings given above, we can make following recommendation:1. Maggi can focus on health factors and introduce variants in its products accordingly. This can help Maggi gain the health conscious customer segment.

2. Maggi can introduce different shapes in the Maggi block which attracts children. For example: In the shape of ball, star, triangle, etc. and also the cover used for packaging should bear a similar shape, so that children can have a touch and feel of the shape.

3. In the double/family packs, a separate packing for each individual block can be introduced, so that the problem of storage of remaining blocks does not occur.

4. Maggi new recipes can be distributed with purchase of double/family packs, which serves as a motivating factor in purchasing bigger packs. Since customers are unaware of different kinds of Maggi recipes, this can serve as a platform to share recipes.

5. Frequency of consumption can be increased to a huge extent if, Maggi enters into breakfast segment.

6. Breakfast variants Maggi can introduce: Oat noodles, vermicelli that can be consumed with milk and without milk.

7. The oat noodle variants can be introduced with vegetables in the masala as it must be positioned exclusively as a healthy product and can be consumed for breakfast.

8. New variants in Chinese and Italian noodles can be introduced. For example: Spaghetti, Chinese Manchurian flavor, etc. It can be introduced at a smaller scale in select regions and in regular Rs.10 packs. It can be extended to larger customer base, depending on the response.

9. There is a huge scope of introducing variants in the Indian flavors, like Chilli hot, cheesy delight, spicy chat, tangy tomato, paneer, etc.,

From the study and research reviews, the following suggestions can be incorporated:

1. Since, the USP of Yippee is that it does not stick even if consumed sometime after cooking. Similar attribute has to be introduced in Maggi as it helps loyal customer base of Maggi stick to it. Some might want to shift to Yippee just because of that factor.

Crispy noodles has not introduced so far in the branded noodles segment. Maggi can have a first mover advantage if it comes with such product.

9 Appendix (Survey Form)

10 Bibliography

Sources:http://www.maggi.in/http://www.nissinfoods.com/topramen/http://www.sunfeastyippee.com/http://articles.economictimes.indiatimes.com/2012-11-28/news/35408963_1_instant-noodles-category-knorr-soupy-noodles-maggi-noodleshttp://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4572http://brandeminence.wordpress.com/2012/10/02/94/http://www.afaqs.com/news/story/31064_Indo-Nissin-gives-Top-Ramen-a-new-lookhttp://www.business-standard.com/article/management/instant-noodles-instant-energy-111071800011_1.htmlhttp://articles.economictimes.indiatimes.com/2003-01-06/news/27560449_1_instant-noodles-indo-nissin-foods-maggiMarket Saturation of Maggi Noodles and Way Forward

Submitted By:

Sujal Vulli (F-133)

Rubeena M.K (F-202)

Neeraj Kumar (F-101)