Market Research Using Social Media
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Transcript of Market Research Using Social Media
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We Help You
Win Friends and Influence People
Bish Bash Bosh & Co
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by focusing on the power of where, who & the now
At GPS Location -28.4567 26.98765 Bish Bash Bosh & Co
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The Eye In The Sky
A military intelligence tool that delivers the power of now. Africa’s
most sophisticated social media intelligence tool with location tracking
Cash Cow With Heart
Incentivising on the ground activation using our unique micro-jobbing
platform that influencers the right people in that location
The Big Cruncher
Profiling so we are spot on through data crunching that gives advanced
segmentation profiling.
With 3 Powerful Tools
1 2 3
Bish Bash Bosh & Co
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Bish Bash Bosh & Co
The Eye in The Sky Africa’s most sophisticated social media intelligence with location tracking1
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Bish Bash Bosh & Co
Brand sees real time activity in a dashboard
Build and On Demand branded Community and Platform
Reward and Incentives the experiences. Cash, Vouchers or
loyalty points
The health Lovers Journey:
Design Thinking to create a digitally driven experience that is built around the community
Gamification Leaderboard gets updated based on performance
The higher your customer goes, the better the rewards
Tweet to people found@busi – love the Run? Join the community with free benefits:
URL
Create a series of experiences that are built around branded
communities
Cash Cow with Heart Unique task and reward platform that influencers the right people in that location
2
Your Brand
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Bish Bash Bosh & Co
We Take the Social Media Intelligence to the next level through data modelling with the view of creating a singular view of the customer. Our goal is to help you predict customer behaviour through machine learning technology to provide predictions around your business challenges such as: business financial trends, product purchases, customer churn, cross-sell and cross sell strategies, sales forecasting trend and buying behaviour predictions and so on.
The Big Cruncher Richer Profiling Through Data To Drive Real Business Solutions on The Ground
3
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Bish Bash Bosh & Co
To Deliver Real Value & Solutions To Help You With ….
Social Engagement Strategies
(Transactions)
Managing Brand Perception
Campaign management
Event management
Market Research
Crisis / Reputation Management
Influencer Marketing
Content Creation and story creation
Engagement Strategies
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The Insight Challenge
Bish Bash Bosh & Co
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Bish Bash Bosh & Co
The White boarding session
All great work begins with understanding. To get this we spend some time with you
explore the output that you need and how to deliver against requirement.
From this understanding our insights team designs a questionnaire framework and we build the required mobs-site
that can deliver against this.
The following pages outlines how we do this.
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Bish Bash Bosh & Co
LOCATE Real Time through Location Based Social Intelligence
We track her at the Teatro Theatre at Monte Ccasino
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LOCATE Real Time through Location Based Social Intelligence
Bish Bash Bosh & Co
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LOCATE Real Time through Location Based Social Intelligence
Bish Bash Bosh & Co
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Build a History at each location
Bish Bash Bosh & Co
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Engage through a structured social campaign
Tweet From: @EarnExtraCash
Hey @Skataboy2, want to make an extra R35.22? Do this quick research questionnaire. URL
Bish Bash Bosh & Co
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Go To Mobi Site from Social Link
Once the fields have been submitted we will collect and
collate the data for you. We will send the raw in an excel file.
Once qualified you will answer several predefined questions
Redemption of Voucher with Prepaid Electricity / Pre Paid
Airtime or run a competition.
Collecting the data
Enter Cell Number to access mobi-site. We will send a sms with a link to the
platform that is secure.
As an additional security mechanic we track the user information in the browser so only one person can complete the questionnaire
per phone.
And capture the data
Report analysed and delivered to Norton Rose.
Bish Bash Bosh & Co
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Thank You