Market Research | Strategic Positioning Communication Success ...
Transcript of Market Research | Strategic Positioning Communication Success ...
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webLyzard technology | www.weblyzard.com
Market Research | Strategic PositioningCommunication Success Metrics
Prof. DDr. Arno ScharlCo-Founder and Managing Director
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webLyzard technology | www.weblyzard.com
Overview
News and social media channels represent important interfaces to customers and stakeholders. webLyzard’s award-winning Web intelligence platform analyzes and visualizes emerging trends across these channels.
To support decision making, we identify relevance & sentimentof online content, measure brand reputation, and provide the industry’s most advanced communication success metric.
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webLyzard technology | www.weblyzard.com
Applications :: External Data
News, Social Media, Competitor Web Sites
• Frequency and Sentiment Analysis
• Brands, Products, Persons, etc.
• Trend Scouting and Early Warning System
• WYSDOM Success Metric
• Brand Reputation Radar
• Strategic Positioning and Topic Identification
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webLyzard technology | www.weblyzard.com
Applications :: Internal Data
Knowledge Management
• Semantic Search
• Automated Document Labeling and Classification
• Interfaces to CMS und CRM Systems
• Data Integration for Enterprise Portals
• Organizational Memory
• New Forms of Communication and Collaboration
webLyzard technology | www.weblyzard.com
webLyzard Stakeholder Dialog and Opinion Modelwww.weblyzard.com/wysdom
Page Views, Visits (Google Analytics)
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webLyzard technology | www.weblyzard.com
Co-Founders
• Managing DirectorProf. DDr. Arno Scharl
• Technical DirectorProf. Dr. Albert Weichselbraun
Technology Startup
• Reference ClientsNOAA (U.S. Department of Commerce), Federal Austrian Chamber of Commerce and Industry, Telecommunications and Retailing Companies, etc.
• R&D Funding of more than 4.5 Mio. EUR• Austrian Research Promotion Agency (FFG)• EU 7th Framework Program
Company Profile
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webLyzard technology | www.weblyzard.com
Social Media Channels
SlideShareslideshare.com/weblyzard
YouTubeyoutube.com/user/weblyzard
Google+plus.google.com/+webLyzard
Twitter@weblyzard
Facebookfacebook.com/weblyzard
LinkedInwww.linkedin.com/company/weblyzard-technology-gmbh
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webLyzard technology | www.weblyzard.com
Newsletterwww.weblyzard.com/newsletter
Demo Portalwww.ecoresearch.net/climate
webLyzard technology gmbhPüchlgasse 2/44, 1190 Vienna, AustriaContact
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