Market research results analysis

As part of my coursework, I had to design a questionnaire in order to determine the target audience

for my documentary that I was producing. I also wanted to identify if they watched documentaries,

how often they did and the reasons behind them watching documentaries. The information I

gathered is quantitative data and it will help me to develop my documentary.

I asked my participants to give detail of their age, I found that the majority were aged

between 18 and 24 showing me that ideally my documentary should be suitable and appeal

to people between the age of 18 and 24.

These results show that there was a higher percentage of males who answered the

questionnaire, 66.67% to 33.33%. This shows that the answers given will be more related

to males and their opinions on documentaries and overall could possibly be seen as more

biased answers.

The percentage of people that said they enjoyed watching documentaries was 66.67%

while 33.33% said that it depended on the subject of the documentary.

All of the participants stated that they watched documentaries, but a higher percentage

said that they only watched it sometimes (66.67%) compared to 33.33% who watched

documentaries often. This shows me that making a documentary for my coursework would

be a good choice as it will always attract an audience.

66.67% of the participants stated that the length of the documentary would not have any

effect on whether they watched it or not, while 33.33% said that the topic of the

documentary would be the deciding factor as to whether they watched the documentary

or not.

With this question I wanted to find out the reason behind why my participants chose to

watch documentaries, 44.44% of participants said the subject was the main reason and

also 44.44% of participants said that to learn about something new was the reason. ‘To be

entertained’ was the reason for watching for 11.11% of participants.

I wanted to determine the most popular type of genre for documentaries within my target

audience. I found that the wildlife genre was the most popular with 57.14% of the vote

and education and technology was second as they shared an equal 42.86%. This was good

for my documentary as I had aimed to promote more of an educational message in my

work which is good as it seems to be quite important to my target audience.

With this question I wanted to determine which style of documentary would be best to use

when creating/filming my own documentary. The participants stated that the ‘fly on the

wall’ and ‘voice of god (narrator)’ were there two favourite modes of documentary with

66.67% of votes that they watched with participatory where the presenter gets involved

with the events in the documentary was next with 44.44% of votes.

Martial arts is my choice of topic for my documentary and I wanted to find out from my

participants if they knew anything about martial arts before they watched the

documentary. I found that 66.67% of of the participants did not know anything about

martial arts in comparison to 33.33% of participants who did not know anything about the

sport.

With this final question I wanted to know if the participants in my survey wanted to take

up and learn about martial arts. 77.78% of participants said that they would not like to

learn more about martial arts compared to 22.22% who said that they would like to learn

more.

In conclusion, the results I gathered were very mixed and wide but they provided me with

a good understanding of who my target audience consisted of and what they wanted to

see when it came to me producing my final piece. This market research will be vital when

it comes to decision making in my coursework production as the audience play a huge role

in the success of a documentary.