Survey Monkey

Music Video Analysis

MARKET RESEARCH

QUESTION 1

The first question is generic and about gender.

The results show an even split between boys

and girls answering my survey. Therefore the

results for the rest of my questions will be even

and show a positive correlation based on a

gender point of view. My target audience for my

music video is mostly aimed at woman, however

my protagonist is female and I can use this with

the ideals of female objectification to maintain a

wider audience with males.

QUESTION 2The second question shows that all member of the

questionnaire where between the ages of 17-25. This Will

means the following answers to my questions will be based on a

younger generations opinion, however this age gap is the most

similar to my target audience anyway, therefore this could have a

positive outcome with my market research.

Question 3

These results show that audiences retrieve their music through iTunes,

Sound-cloud and downloads. Therefore the outcome shows that even

though nobody watches YouTube, which could infer that most of my

participants do not see music videos that often. Even though YouTube

has the videos free to watch when listening to any song. Based on this

question I would assume the participants do not watch music videos and

therefore have a negative effect in the purpose of the rest of my

questionnaire.

QUESTION 4

This will relate to the type of

videos they enjoy or are

distributed based on the typical

video style their favourite genres

tend to make. Showing that most

members of the audience prefer

rock or indie music, I expect that

the majority may prefer a

performance video or conceptual

and these types of videos are

most common in the genre.

QUESTION 5

All members of the

questionnaire have answered

that they do watch music

videos. This will help my

market research as it shows

the video has importance as a

tool to interest an audience.

Also this means the audience

will be able to give an

opinionated answer to further

questions relative to music

videos.

QUESTION 6

This question proves useful for the

making of my music video as it

shows that even though the divide

between those who like

performance videos and those her

like conceptual videos is equal,

people do enjoy watching

conceptual videos like my videos is

planned to out for. This

encourages the ideas generation we

created and sets us up to be

making a interesting and

entertaining music video which in

effect would contribute to sales of

the song we use.

QUESTION 7

Out of all the participants the most popular theme for a music video is performance featuring

the artists. Only 1 of the participants liked the Romance theme. This indicates the conceptual

video with an enigma narrative may not be as popular with those who answered the survey

even though other questions showed that a conceptual theme would work successfully within

popularity.

QUESTION 8

Majority of the participants say that

the use of having a music video to

go with your single does in fact help

the sales of the release. This is

useful to my work as I can then

create a good music video in relation

to the songs and based of other

questions I have asked identifying

preferences I can be confident in the

popularity and success.

Question 9

Peoples responses to the success

of a music video show mostly

that it helps the audience relate

and connect to the artists music

or the artist themselves. Based

on replies to the question

audiences show logic in the

ideals that a video can give you

access to music if you use

portals such as YouTube.

Question 10

These results show that most people

see videos when using their home

pc’s or laptops. This infers that

audience may search the videos for

the music. This indicated that music

videos are popular and key to the

success of a single or album release.

Therefore these results highlight a

success in the production of our

video.