Market Research Report : GPS Tracking and Navigation Market in India 2011

8/3/2019 Market Research Report : GPS Tracking and Navigation Market in India 2011

http://slidepdf.com/reader/full/market-research-report-gps-tracking-and-navigation-market-in-india-2011 1/12

GPS Tracking and Navigation Market - IndiaOctober 2011



2

S A M P L E

GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT

Executive Summary

Market

Drivers &

Challenges

Trends

Competition

•The Global Positioning Systems (GPS) market was valued at INR x bn in 20-- and is expected toreach INR y bn by 20--

•GPS market in India is expected to grow owing to an increased use of technology in fleetmanagement, transport navigational systems and other areas

•Interest shown by the Government of India to modernize the country’s basic infrastructure willfurther fuel growth in the market

Drivers:

– Growth in logistics vertical

– Growth in radio cabs

– Demand from BPO Sector

– Increasing penetration of high

end phones

Challenges:

– Lack of awareness and consumer

perception

– Fragmented logistics sector

– Operational issues

•GPS device makers forging partnerships with automobile firms

•Mobile phone players providing free services

•New emerging applications

– Entry of mapping portals

– Increasing sales of luxury cars

– Government Initiatives

Major GPS Vendors (Domestic)

Player 1 Player 2 Player 3 Player 4

Major GPS Vendors (Foreign)

Player 5 Player 6 Player 7 Player 8



3GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT

•Introduction

•Market Overview

•Product Categories

•GPS Benefits

•Mobile Phone GPS Technology

•GPS for SMBs•Drivers & Challenges

•Trends

•Major Players

•Key Developments

•Strategic Recommendation



4GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT

Retrieving information through GPS system comprises of

multiple procedures

Source: x

GPS – Framework

Constant broadcastingof transmission signals

through an internal clock

GPS receiver picks upthe signals for

analysis about itslocation information

Work Model – GPS System

•Using its internal clock system, the GPSsatellites constantly broadcast transmissionsignals to all the operating GPS receivers onearth

•Receivers after picking up the signals, storethese signals and then calculate the actual

distance between the satellite and itself It retrieves the time taken by the transmission

signals to reach earth from the orbit for this purpose

•Using a process called ‘Trilateration’ receiversestimates its exact position on the earth’ssurface Receivers use a combination of minimum three

satellites to calculate a two dimensional position(latitudes & longitudes only)

Calculation of a three dimensional location(including latitude, longitude and altitude) requiresthe combination of transmission signals of at least

four satellites



5

S A M P L E


GPS market in India is expected to grow as demand for

simple and low cost solution increases

• GPS market in India is at a nascent stage but is growing rapidly owing to an increased use of technology across varioussectors

Rapidly growing market of GPS enabled vehicles is the primary support for this market in India

• Emergence of GPS oriented services from telecom companies and easily affordable GPS enabled mobile phones is

further fueling growth in the market Players like Black Berry has strategically targeted the corporate segment of the market

Government of India is also playing a crucial part in boosting the market, with its pipeline projects of equipping airports with GPS

• It primarily finds its implementation across various sectors, some of the major sectors include logistics, sales, taxi andfleet management companies

• Many local and international GPS companies have entered the market and are competing to grab a share in this

market, especially in logistics for tracking cargo and trucks across India

GPS – Indian Market Overview

Market Size and Growth

Source: x

INR bn

4

0

4

1

2

3

d

2012e

c

2009e

b

2006

a

cd

ab

Estimated Segmented Share (20--)

Navigation

Tracking



S A M P L E


A whole range of GPS products meant to cater to various

purposes of tracking and navigation are available

Source: x

GPS

Products

Individual Use

•xxx

Recreational Use

•yyy

Corporate Use

•aaa

Surveyor

•bbb


http://slidepdf.com/reader/full/market-research-report-gps-tracking-and-navigation-market-in-india-2011 7/127GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT

Drivers & Challenges – Summary

Drivers

Growth in logistics vertical

Growth in radio cabs

Increasing penetration of high end

phones

Demand from the BPO Sector

Entry of mapping portals

Increasing sales of luxury cars

Government Initiatives

Challenges

Lack of awareness and consumer

perception

Fragmented logistics sector

Operational issues



S A M P L E


Growth in logistics sector has resulted in demand for

vehicle tracking devices based on GPS technology

• Logistics service providers are now increasingly adopting vehicle-tracking system for better fleet

management

• Courier service firms are tracking their shipments using GPS technology

These systems continuously monitor shipment location and can provide information to the transporterdirectly in case of any change of plan

Fleet managers are in a position to monitor all activities of workers, over speeding, route deviation etc. The

driver in turn can access emergency service in case of sickness and accident

Tracking and logging details of vehicles over large geographies such as cities, states or even across countries,

is assimilated and analyzed via GIS

Gati, one of Indias leading logistics players, already has more than hundred intercity trucks enabled with

GPS, and it is planning to equip around 1,000 intercity fleet with GPS

Growth in logistics vertical Impact

Source: x

Growth in Logistics Sector Growth in Courier Industry

INR tr

2

1

0

e

20--

d

20--

c

20--

b

20--

a

3

2

1

0

d

20--

c

20--

b

20--

a

INR bn



SAMPLE


Major Indian Players (1/14)

State 1

Company Name Sales Intelligence Business Description

xyz Name: xxx• Based in xxx, the company offers GPS based vehicle

tracking system, and handheld mapping systems

• It offers its cellular network based vehicle trackingsystem under the brand name xxx

Can be effectively used for xxx and xxx

• The company also offers an extensive range of handheld all weather GPS receivers, meant for variousmapping and navigation purposes

E-Mail: xxx

Phone: xxx

Address: xxx

abc Name: xxx• Headquartered in xxx, the company extends its services

in the field of fleet management wherein it providesstate of the art technology to enhance tracking and monitoring of vehicles

• The company offers its product, xxx’ which is capable of handling a huge gamut of fleet with utmost efficiency

It also has an human resource management system moduleincorporated in it

Users can also avail the ‘GEOFENCING’ so as to create virtual boundaries for the vehicles

Systems are enabled to represent multiple vehicle locations ona single screen

Also provides the user to track, location, speed and distancetraveled by the vehicle at any given point of time

E-Mail: xxx

Phone: xxx

Address: xxx

Source: x



Key Developments

Source: Press Articles

Products Launches

Date Development

Oct 20-- Xxx yyy zzz …

CollaborationsDate Development

May 20-- Abc def ghi…

SAMPLE



S A M P L E

Strategic Recommendations

yyy

•xxx

xxx


xxx

•yyy



Thank you for the attention

About Netscribes

Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &

corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.

Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.

The GPS Market – India report is a part of Research on India’s Telecommunications Series. Formore detailed information or customized research requirements please contact:

Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.

or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.

Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick

insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on

Kalyan Banga

Phone: +91 33 4064 6215

E-Mail: [email protected] Uppal

Phone: +91 22 4098 7530

E-Mail: [email protected]

Our other offerings in the Telecom Series:•3G Market in India 2011

•Telecom Market in China 2011

•Smartphone Market in India 2011•Telecom Towers Market in India 2010

•VoIP Market – India

•Telecom Towers – India

•Mobile Value Added Services - India

Market Research Report : GPS Tracking and Navigation Market in India 2011

Documents

Transcript of Market Research Report : GPS Tracking and Navigation Market in India 2011