A MARKET RESEARCH ON INSULIN BRAND

Submitted to Submitted by

Mr Kaship Pandey Ashish KumarKeshri

Roll no PGD-08017

1

EXECUTIVE SUMMARY

The growth rate is Pharma companies in India is very high In the year 2008 Indian

pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over

2007 Business observers predict that the Indian pharmaceutical market will escalate at an

increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during

the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world

because of its towering growth scenario furnished by elderly population alteration in disease

profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided

among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal

year2008

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market

The number of diabetic patients in the world is estimated to reach at more than 250 Million in

2008 The governments worldwide are taking initiatives on various research and development

projects in order to improve drug delivery techniques This may be beneficial in terms of

growing consumer base in developing countries like India and China

This research is about growth of insulin in south delhi and north delhi(Pitampura)the

main objective of this research is to find out different insulin brand available in the market to

find out the market share of different insulin producing companies and to find out the doctors

who are prescribing these insulins For this the primary data is collected by different chemist

store from south and north delhito know that how much insulin that particular chemist store sells

from their counter and also know that the number of quantity of all insulin brand that he sell

from there store And then according to that data I have calculated the market share of all the

companies

2

ACKNOWLEDGEMENT

Some Says ldquoManagers are born and some says managers are maderdquo I was also in some dilemma

before commencing my project But after the successful completion of my project I came to

know that managers are made if they are guided properly and are motivated to work willingly

towards fulfillment of specific goal

It is with a sage sense of gratitude I acknowledge the efforts of whole hosts of well - wishers

who have in some way or other contributed in their own special ways to the success and

completion of this project

This project of INSULIN is based on market survey of various chemist store and current market scenario

I would like to thank Mr Kaship Pandey who provides me the direction to prepare this project I am

able to prepare this project only with because of the guideline of MrPandey He guide me for procedure

of market research talk with the chemist store owner and how to face the difficulties of market

I will be highly obliged to him for this and for helping me to complete my Market research

successfully

Ashish Kumar Keshri

3

CERTIFICATE

This is to certify that Mr ASHISH KUMAR KESHRI Roll Number PGD08017 of

PGDM fifth term is a bonafide regular student of this institute for the session 2008-

2010 He has completed the market research report titled ldquoMarket Research on

Insulin Brandrdquo under my supervision as a part of partial fulfillment for the award

of PGDM degree under AICTE His report is satisfactory and not copied from

anywhere to the best of my knowledge

DATE

Signature

Project supervisor

(Mr Kaship Pandey)

Signature

(Head of the Department)

4

Table of Content

Page No

Objectivehellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

Pharmaceutical Industry helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

Insulinhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

Profile of companies that are market leader of Insulinhellip11-14

Research Methodologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip15-17

Primary data of Pitampurahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip18-23

Primary data of South Delhihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip23-38

4 Prsquos of Marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip39-46

Data Interpretationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip47-50

Findingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip50

Bibliographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51

5

Objective

The main objective of this project is

To find out different brands of insulin available in the market To find out company that are producing these brand To find out doctors who are prescribing these brands and how many prescription per

week

To know the average sale of these brands per week from your counter

6

Brief Introduction About Pharmaceutical Industry in India

Indias emerging pharmaceutical industry has appeared as the world leader in the fabrication of standard generic drugs ever since the Patent Act 1970 permitted India to seriously approach and contribute in the pharmaceutical market worldwide India is the preferred nation for pharmaceutical generation with low charges for research and development as well as production of drugs And the pharmaceutical companies in India have made full use of the favorable environment offered by the country to make it big

The workforce and technological proficiency of pharmaceutical companies in India ensures the growth of the industry on a global scale as well as within India The sector is predicted to value about $31 billion (USD)

Growth of Indian Pharmaceutical market

In the year 2008 Indian pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over 2007 Business observers predict that the Indian pharmaceutical market will escalate at an increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world because of its towering growth scenario furnished by elderly population alteration in disease profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal year 2008

India began to abide by the World Trade Organizations Trade Related Aspects of Intellectual Property Rights (WTO-TRIPS) agreement and acknowledged product rights after the revision of the Indian Patent Act in January 2005 Indian firms are laying out strategies to benefit from the Japanese government proposal to endorse generic drugs to minimize healthcare charges

7

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

EXECUTIVE SUMMARY

The growth rate is Pharma companies in India is very high In the year 2008 Indian

pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over

2007 Business observers predict that the Indian pharmaceutical market will escalate at an

increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during

the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world

because of its towering growth scenario furnished by elderly population alteration in disease

profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided

among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal

year2008

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market

The number of diabetic patients in the world is estimated to reach at more than 250 Million in

2008 The governments worldwide are taking initiatives on various research and development

projects in order to improve drug delivery techniques This may be beneficial in terms of

growing consumer base in developing countries like India and China

This research is about growth of insulin in south delhi and north delhi(Pitampura)the

main objective of this research is to find out different insulin brand available in the market to

find out the market share of different insulin producing companies and to find out the doctors

who are prescribing these insulins For this the primary data is collected by different chemist

store from south and north delhito know that how much insulin that particular chemist store sells

from their counter and also know that the number of quantity of all insulin brand that he sell

from there store And then according to that data I have calculated the market share of all the

companies

2

ACKNOWLEDGEMENT

Some Says ldquoManagers are born and some says managers are maderdquo I was also in some dilemma

before commencing my project But after the successful completion of my project I came to

know that managers are made if they are guided properly and are motivated to work willingly

towards fulfillment of specific goal

It is with a sage sense of gratitude I acknowledge the efforts of whole hosts of well - wishers

who have in some way or other contributed in their own special ways to the success and

completion of this project

This project of INSULIN is based on market survey of various chemist store and current market scenario

I would like to thank Mr Kaship Pandey who provides me the direction to prepare this project I am

able to prepare this project only with because of the guideline of MrPandey He guide me for procedure

of market research talk with the chemist store owner and how to face the difficulties of market

I will be highly obliged to him for this and for helping me to complete my Market research

successfully

Ashish Kumar Keshri

3

CERTIFICATE

This is to certify that Mr ASHISH KUMAR KESHRI Roll Number PGD08017 of

PGDM fifth term is a bonafide regular student of this institute for the session 2008-

2010 He has completed the market research report titled ldquoMarket Research on

Insulin Brandrdquo under my supervision as a part of partial fulfillment for the award

of PGDM degree under AICTE His report is satisfactory and not copied from

anywhere to the best of my knowledge

DATE

Signature

Project supervisor

(Mr Kaship Pandey)

Signature

(Head of the Department)

4

Table of Content

Page No

Objectivehellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

Pharmaceutical Industry helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

Insulinhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

Profile of companies that are market leader of Insulinhellip11-14

Research Methodologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip15-17

Primary data of Pitampurahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip18-23

Primary data of South Delhihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip23-38

4 Prsquos of Marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip39-46

Data Interpretationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip47-50

Findingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip50

Bibliographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51

5

Objective

The main objective of this project is

To find out different brands of insulin available in the market To find out company that are producing these brand To find out doctors who are prescribing these brands and how many prescription per

week

To know the average sale of these brands per week from your counter

6

Brief Introduction About Pharmaceutical Industry in India

Indias emerging pharmaceutical industry has appeared as the world leader in the fabrication of standard generic drugs ever since the Patent Act 1970 permitted India to seriously approach and contribute in the pharmaceutical market worldwide India is the preferred nation for pharmaceutical generation with low charges for research and development as well as production of drugs And the pharmaceutical companies in India have made full use of the favorable environment offered by the country to make it big

The workforce and technological proficiency of pharmaceutical companies in India ensures the growth of the industry on a global scale as well as within India The sector is predicted to value about $31 billion (USD)

Growth of Indian Pharmaceutical market

In the year 2008 Indian pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over 2007 Business observers predict that the Indian pharmaceutical market will escalate at an increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world because of its towering growth scenario furnished by elderly population alteration in disease profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal year 2008

India began to abide by the World Trade Organizations Trade Related Aspects of Intellectual Property Rights (WTO-TRIPS) agreement and acknowledged product rights after the revision of the Indian Patent Act in January 2005 Indian firms are laying out strategies to benefit from the Japanese government proposal to endorse generic drugs to minimize healthcare charges

7

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

ACKNOWLEDGEMENT

Some Says ldquoManagers are born and some says managers are maderdquo I was also in some dilemma

before commencing my project But after the successful completion of my project I came to

know that managers are made if they are guided properly and are motivated to work willingly

towards fulfillment of specific goal

It is with a sage sense of gratitude I acknowledge the efforts of whole hosts of well - wishers

who have in some way or other contributed in their own special ways to the success and

completion of this project

This project of INSULIN is based on market survey of various chemist store and current market scenario

I would like to thank Mr Kaship Pandey who provides me the direction to prepare this project I am

able to prepare this project only with because of the guideline of MrPandey He guide me for procedure

of market research talk with the chemist store owner and how to face the difficulties of market

I will be highly obliged to him for this and for helping me to complete my Market research

successfully

Ashish Kumar Keshri

3

CERTIFICATE

This is to certify that Mr ASHISH KUMAR KESHRI Roll Number PGD08017 of

PGDM fifth term is a bonafide regular student of this institute for the session 2008-

2010 He has completed the market research report titled ldquoMarket Research on

Insulin Brandrdquo under my supervision as a part of partial fulfillment for the award

of PGDM degree under AICTE His report is satisfactory and not copied from

anywhere to the best of my knowledge

DATE

Signature

Project supervisor

(Mr Kaship Pandey)

Signature

(Head of the Department)

4

Table of Content

Page No

Objectivehellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

Pharmaceutical Industry helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

Insulinhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

Profile of companies that are market leader of Insulinhellip11-14

Research Methodologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip15-17

Primary data of Pitampurahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip18-23

Primary data of South Delhihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip23-38

4 Prsquos of Marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip39-46

Data Interpretationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip47-50

Findingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip50

Bibliographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51

5

Objective

The main objective of this project is

To find out different brands of insulin available in the market To find out company that are producing these brand To find out doctors who are prescribing these brands and how many prescription per

week

To know the average sale of these brands per week from your counter

6

Brief Introduction About Pharmaceutical Industry in India

Indias emerging pharmaceutical industry has appeared as the world leader in the fabrication of standard generic drugs ever since the Patent Act 1970 permitted India to seriously approach and contribute in the pharmaceutical market worldwide India is the preferred nation for pharmaceutical generation with low charges for research and development as well as production of drugs And the pharmaceutical companies in India have made full use of the favorable environment offered by the country to make it big

The workforce and technological proficiency of pharmaceutical companies in India ensures the growth of the industry on a global scale as well as within India The sector is predicted to value about $31 billion (USD)

Growth of Indian Pharmaceutical market

In the year 2008 Indian pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over 2007 Business observers predict that the Indian pharmaceutical market will escalate at an increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world because of its towering growth scenario furnished by elderly population alteration in disease profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal year 2008

India began to abide by the World Trade Organizations Trade Related Aspects of Intellectual Property Rights (WTO-TRIPS) agreement and acknowledged product rights after the revision of the Indian Patent Act in January 2005 Indian firms are laying out strategies to benefit from the Japanese government proposal to endorse generic drugs to minimize healthcare charges

7

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

CERTIFICATE

This is to certify that Mr ASHISH KUMAR KESHRI Roll Number PGD08017 of

PGDM fifth term is a bonafide regular student of this institute for the session 2008-

2010 He has completed the market research report titled ldquoMarket Research on

Insulin Brandrdquo under my supervision as a part of partial fulfillment for the award

of PGDM degree under AICTE His report is satisfactory and not copied from

anywhere to the best of my knowledge

DATE

Signature

Project supervisor

(Mr Kaship Pandey)

Signature

(Head of the Department)

4

Table of Content

Page No

Objectivehellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

Pharmaceutical Industry helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

Insulinhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

Profile of companies that are market leader of Insulinhellip11-14

Research Methodologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip15-17

Primary data of Pitampurahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip18-23

Primary data of South Delhihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip23-38

4 Prsquos of Marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip39-46

Data Interpretationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip47-50

Findingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip50

Bibliographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51

5

Objective

The main objective of this project is

To find out different brands of insulin available in the market To find out company that are producing these brand To find out doctors who are prescribing these brands and how many prescription per

week

To know the average sale of these brands per week from your counter

6

Brief Introduction About Pharmaceutical Industry in India

Indias emerging pharmaceutical industry has appeared as the world leader in the fabrication of standard generic drugs ever since the Patent Act 1970 permitted India to seriously approach and contribute in the pharmaceutical market worldwide India is the preferred nation for pharmaceutical generation with low charges for research and development as well as production of drugs And the pharmaceutical companies in India have made full use of the favorable environment offered by the country to make it big

The workforce and technological proficiency of pharmaceutical companies in India ensures the growth of the industry on a global scale as well as within India The sector is predicted to value about $31 billion (USD)

Growth of Indian Pharmaceutical market

In the year 2008 Indian pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over 2007 Business observers predict that the Indian pharmaceutical market will escalate at an increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world because of its towering growth scenario furnished by elderly population alteration in disease profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal year 2008

India began to abide by the World Trade Organizations Trade Related Aspects of Intellectual Property Rights (WTO-TRIPS) agreement and acknowledged product rights after the revision of the Indian Patent Act in January 2005 Indian firms are laying out strategies to benefit from the Japanese government proposal to endorse generic drugs to minimize healthcare charges

7

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

Table of Content

Page No

Objectivehellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 6

Pharmaceutical Industry helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 7

Insulinhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8-10

Profile of companies that are market leader of Insulinhellip11-14

Research Methodologyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip15-17

Primary data of Pitampurahelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip18-23

Primary data of South Delhihelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip23-38

4 Prsquos of Marketinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip39-46

Data Interpretationhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip47-50

Findingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip50

Bibliographyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip51

5

Objective

The main objective of this project is

To find out different brands of insulin available in the market To find out company that are producing these brand To find out doctors who are prescribing these brands and how many prescription per

week

To know the average sale of these brands per week from your counter

6

Brief Introduction About Pharmaceutical Industry in India

Indias emerging pharmaceutical industry has appeared as the world leader in the fabrication of standard generic drugs ever since the Patent Act 1970 permitted India to seriously approach and contribute in the pharmaceutical market worldwide India is the preferred nation for pharmaceutical generation with low charges for research and development as well as production of drugs And the pharmaceutical companies in India have made full use of the favorable environment offered by the country to make it big

The workforce and technological proficiency of pharmaceutical companies in India ensures the growth of the industry on a global scale as well as within India The sector is predicted to value about $31 billion (USD)

Growth of Indian Pharmaceutical market

In the year 2008 Indian pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over 2007 Business observers predict that the Indian pharmaceutical market will escalate at an increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world because of its towering growth scenario furnished by elderly population alteration in disease profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal year 2008

India began to abide by the World Trade Organizations Trade Related Aspects of Intellectual Property Rights (WTO-TRIPS) agreement and acknowledged product rights after the revision of the Indian Patent Act in January 2005 Indian firms are laying out strategies to benefit from the Japanese government proposal to endorse generic drugs to minimize healthcare charges

7

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

Objective

The main objective of this project is

To find out different brands of insulin available in the market To find out company that are producing these brand To find out doctors who are prescribing these brands and how many prescription per

week

To know the average sale of these brands per week from your counter

6

Brief Introduction About Pharmaceutical Industry in India

Indias emerging pharmaceutical industry has appeared as the world leader in the fabrication of standard generic drugs ever since the Patent Act 1970 permitted India to seriously approach and contribute in the pharmaceutical market worldwide India is the preferred nation for pharmaceutical generation with low charges for research and development as well as production of drugs And the pharmaceutical companies in India have made full use of the favorable environment offered by the country to make it big

The workforce and technological proficiency of pharmaceutical companies in India ensures the growth of the industry on a global scale as well as within India The sector is predicted to value about $31 billion (USD)

Growth of Indian Pharmaceutical market

In the year 2008 Indian pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over 2007 Business observers predict that the Indian pharmaceutical market will escalate at an increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world because of its towering growth scenario furnished by elderly population alteration in disease profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal year 2008

India began to abide by the World Trade Organizations Trade Related Aspects of Intellectual Property Rights (WTO-TRIPS) agreement and acknowledged product rights after the revision of the Indian Patent Act in January 2005 Indian firms are laying out strategies to benefit from the Japanese government proposal to endorse generic drugs to minimize healthcare charges

7

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

Brief Introduction About Pharmaceutical Industry in India

Indias emerging pharmaceutical industry has appeared as the world leader in the fabrication of standard generic drugs ever since the Patent Act 1970 permitted India to seriously approach and contribute in the pharmaceutical market worldwide India is the preferred nation for pharmaceutical generation with low charges for research and development as well as production of drugs And the pharmaceutical companies in India have made full use of the favorable environment offered by the country to make it big

The workforce and technological proficiency of pharmaceutical companies in India ensures the growth of the industry on a global scale as well as within India The sector is predicted to value about $31 billion (USD)

Growth of Indian Pharmaceutical market

In the year 2008 Indian pharmaceutical market was assessed at $7743m which witnessed an augmentation of 40 over 2007 Business observers predict that the Indian pharmaceutical market will escalate at an increasing mode as compared to the global pharmaceutical market at a CAGR of 132 during the fiscal years 2009-14 to reach an overall worth of $15490m in 2014

India has also appeared as the preferred location for the pharmaceutical companies of the world because of its towering growth scenario furnished by elderly population alteration in disease profile developing patent system and socio-economic circumstances

The competition in the Indian pharmaceutical market is cutthroat and the market is divided among the top 10 pharma companies accounting for 361 of the overall RampH sales in the fiscal year 2008

India began to abide by the World Trade Organizations Trade Related Aspects of Intellectual Property Rights (WTO-TRIPS) agreement and acknowledged product rights after the revision of the Indian Patent Act in January 2005 Indian firms are laying out strategies to benefit from the Japanese government proposal to endorse generic drugs to minimize healthcare charges

7

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

INSULIN

The increasing number of diabetes patients globally is proving a boon for diabetes drugs market The number of diabetic patients in the world is estimated to reach at more than 250 Million in 2008 The governments worldwide are taking initiatives on various research and development projects in order to improve drug delivery techniques This may be beneficial in terms of growing consumer base in developing countries like India and China The main requirement of present market is to develop efficient delivery methods at low cost and this may change the scenario of the industry

In the human insulin space there are as many as seven brands of both Indian companies and multinationals The brands available in the country include Insugen of Biocon (2004) Huminsulin of Eli Lilly and Company India (1995) Wosulin of Wockhardt (2003) Recosulin of Shreya Life Sciences (2004) Human Mixtard of Novo Nordisk Insuman of Aventis Pasteur Human Mixact of USV Mixulin of Cadila Pharmaceuticals Most of these brands are available in vial form with different strengths ranging from 40 iuml-100 iuml During 2003ndash2004 alone as many as three companies launched human insulin products under different brands averaging at $3 per 10 ml vial The human insulin market is growing at the rate of 405 percent in the insulin market Wockhardt was the first Indian company to launch the countryrsquos indigenously developed recombinant human insulin under the brand Wosulin at $3 per 10 ml vial in September 2003 With this it became the first Indian company to launch recombinant human insulin in Asia Even US Vitamins launched its human insulin product in 2001 but its focus remained on animal insulin The market for animal insulin products is coming down with increase in human insulin A year later Bangalore-based Biocon Ltd announced the launch of Insugen the new generation bio-insulin in November 2004 Insugen was made available to the public in 10 ml vials of 40 iuml for an introductory price of $28 Shreya Life Sciences the Indian arm of Moscow-based Shreya Corporation too launched human insulin under the brand name Recosulin in December 2004 exactly a month after the launch of Insugen Shreya has launched Recosulin at $3 per 10 ml vials (rate fixed by National Pharmaceutical Pricing Authority (NPPA) by importing the finished product from Bioton Poland (manufactured using BTGC technology) Besides Indian companies Eli Lilly entered the Indian insulin market a decade ago (in 1995) under the brand Huminsulin Before that Novo Nordisk launched its human insulin product and went on to introduce insulin analogs under the brand NovoMix 30 (Premixed Insulin Analogue) and NovoRapid (Rapid Acting Insulin Analogue) for the first time in India In August 2005 Eli Lilly amp Co India too launched its insulin analogs under the brand Humalog Mix 25-50

8

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

Although there are many brands in this space from both local and multinational companies Rajesh Nanavati marketing controller Biogen and Biolife Shreya Life Sciences observed ldquoI donrsquot see any competition in the market We want to focus on our USPs to enhance credibility for our products among patients and doctors and look for growth Our focus is to provide better and quality product to the customers It will help us to reach our target of $22 million in one yearrdquo Novo Nordisk leads the domestic market as its sales during last year stood at $24 million followed by Eli Lilly at $12 million and Wockhardt with about $2 million However the Indian companies have to put in efforts to capture the market amid stiff competition from the established multinational companies such as Novo Nordisk Eli Lilly and Aventis Pasteur This is mainly because diabetes patients have been using brands of multinationals for many years

Definition One of many hormones that help the body turn the food we eat into energy and helps store energy to be used later People with diabetes mellitus a condition in which the body does not make enough insulin might need to inject themselves with insulin to help their bodies cells work properly or Insulin is a hormone that helps move glucose from out of our blood and into our cells so that we can use the glucose for energy The glucose comes from most of the food that we eat

Insulin lower blood glucose levels facilitates glucose transport in cells and glucose utilization Increase lipid and glycogen synthesis Insulin increases amino acid transport into cells and prevents release of amino acids from muscle Increases movement of K+ and mg2+ into cells Insulin preparations irrespective of their onset and duration of action into rapid intermediate or long acting

There are three characteristics that define types of insulin

Onset How long it takes for the insulin to start lowering blood glucose Peak Time Time after injection when the insulin is the most effective at lowering blood

glucose Duration How long the insulin keeps lowering blood glucose

Insulin is prescribed by matching the characteristics of a particular insulin with the individual needs of the patient Some people are on only one kind of insulin while others take a combination of insulin medication to customize good glucose control

There are four main types of insulin available

Rapid acting Regular Intermediate acting Long acting

9

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

All Insulin are not created equal each kind has its own unique action They are not interchangeable Each type of insulin has a specific job to do Insulin is injected into the fast tissue which helps it absorb into the blood stream Some insulin medications work faster than others but doesnrsquot last as long and some insulins last longer but work more gradually than others

Diabetes

Diabetes is a condition in which a person has a high blood sugar (glucose) level as a result of the body either not producing enough insulin or because body cells do not properly respond to the insulin that is produced

There are mainly two types of Diabetes

With type 1 diabetes most of the insulin-producing cells in the body (the pancreatic beta cells) have been destroyed This limits the amount of insulin available to use or store glucose from food so the glucose keeps circulating in the blood with no way out As a result all individuals with type 1 diabetes need to take supplemental insulin to control their blood glucose levels

With type 2 diabetes the pancreas may still produce insulin but several situations can occur The pancreas produces insufficient amounts or the body resists the insulin or doesnrsquot make optimal use of it

10

Profile of companies that are market leader of Insulin

Eli Lilly and Company

Eli Lilly was founded by pharmaceutical chemist Eli Lilly on 10th May 1876 Its global headquarters are at Indianapolis Indiana (USA) Eli Lily and Company (India) Pvt Ltd is a subsidiary of the US pharmaceutical company Eli Lilly and Company It was established in 1993 as Eli Lilly Ranbaxy Ltd a 5050 joint venture between Eli Lilly and Ranbaxy Laboratories Ltd With the acquisition of 50 stake from Ranbaxy in 2001 Eli Lilly and Company created its Indian subsidiary as Eli Lilly and Company (India) Ltd In India

Some facts about Eli Lilly

Lilly India has made it to the Top 10 list of ldquoBest Companies to Work for in India in Business Today-Mercer-TNS survey 2008

With an annual turnover of more than US$ 1863 Billion Eli Lilly amp Co features in the list of Fortune-500 companies

A heritage more than 133 years strong company founded on May 10 1876

Approximately 40217 employees worldwide

Lilly has research and development facilities in more than 8 countries and conducts clinical trials in more than 50 countries

A leader in the pharmaceutical industry in RD investment as a percentage of sales 187

Products marketed in 143 countries

Lilly Indias Performance Management process was identified as one of the Top 10 in HR Best Practices Survey conducted by Watson amp Wyatt

11

Products of Eli Lilly

Diabetes Severe Sepsis

Exenatide Drotrecogin-alfa (activated)

Human Insulin ( r- DNA) Cardiology

Insulin Analog ( r- DNA) Abciximab

Insulin Delivery Device Growth Hormone

Oncology Somatropin

Gemcitabine

Pemetrexed Disodium

Severe Osteoporosis

Teriparatide

12

Products of Eli Lilly

Diabetes Severe Sepsis

Exenatide Drotrecogin-alfa (activated)

Human Insulin ( r- DNA) Cardiology

Insulin Analog ( r- DNA) Abciximab

Insulin Delivery Device Growth Hormone

Oncology Somatropin

Gemcitabine

Pemetrexed Disodium

Severe Osteoporosis

Teriparatide

12

Novo Nordisk

Novo Nordisk is synonymous with diabetes care inIndia Novo Nordisk has introduced products and services hitherto not seen in the area of diabetes care in the country

Over the last decade Novo Nordisk has been able to ensure that there is a marked improvement in the way people with diabetes live and work

As part of our efforts to be at the forefront of bringing information to people with diabetes in India we have attempted to highlight various aspects of diabetes which you would like to know about

As part of our activities we have always endeavoured to stay in touch with persons with diabetes as well as the medical fraternity

History of NN India

Novo Nordisk India story

The genesis of Novo Nordisk India goes back to 1990 when a liaison office of Novo Nordisk AS was set up in Mumbai Prior to this Novo Nordisk AS products were marketed in India through various other companies Even then Novo Nordisk was involved in creating awareness in diabetes care with the help of healthcare professionals in India

On April 1 1994 Novo Nordisk (I) Pvt Ltd was set up with its headquarters in Bangalore with 26 employees It has now been rechristened as Novo Nordisk India Private Limited

In 1998 recognising the intense need to provide awareness and education in healthcare in India the Novo Nordisk Education Foundation (NNEF) was founded NNEF is a non-profit organisation with a mission of Enhancing healthcare through awareness and education

13

Novo Nordisk Indias portfolio of products and services deals with therapy areas in Diabetes Human Growth Hormone and Haemostasis Management

Novo Nordisk uses recombinant DNA technology to make innovative products for people with diabetes We first marketed insulin for commercial use in 1923 and today we offer a comprehensive line of human insulin and insulin analog products

Novo Nordisk offers three different types of insulin designed to meet the needs of people with diabetes

Long-acting Levemirreg insulin is a long-acting insulin that provides up to 24 hours of blood sugar control Click here for Prescribing Information

Rapid-acting NovoLogreg is a rapid-acting insulin that can be taken 5 to 10 minutes before a meal Click here for Prescribing Information

Dual-acting NovoLogreg Mix 7030 is a single insulin that provides coverage at mealtime and in between meals Click here for Prescribing Information

ABBOTT

Abbott distributes pharmaceutical nutritional diagnostic and medical products in more than 130 countries worldwide

More than 120 years ago 30-year-old Dr Wallace C Abbott a practicing physician and pharmacy proprietor founded the company that bears his name Using the active part of a medicinal plant known as the alkaloid he formed tiny pills called dosimetric granules which provided more accurate and effective dosing for his patients than other treatments available at the time The demand for these accurate granules soon far exceeded the needs of his own practice and from these modest origins was born Abbott one of the worlds most broad-based health care companies and a global leader in the discovery development and manufacture of products that span the continuum of care

AVENTIS

Aventis Pharma Limited was incorporated in May 1956 under the name Hoechst Fedco Pharma Private Limited Over the years its name was changed to Hoechst Pharmaceuticals Private Limited Hoechst India Limited and Hoechst Marion Roussel Limited

Sanofi-aventis one of the worlds leading pharmaceutical companies and its 100 subsidiary Hoechst GmbH are the major shareholders of Aventis Pharma Limited and together hold 5012 of its paid-up share capital

14

Novo Nordisk Indias portfolio of products and services deals with therapy areas in Diabetes Human Growth Hormone and Haemostasis Management

Novo Nordisk uses recombinant DNA technology to make innovative products for people with diabetes We first marketed insulin for commercial use in 1923 and today we offer a comprehensive line of human insulin and insulin analog products

Novo Nordisk offers three different types of insulin designed to meet the needs of people with diabetes

Long-acting Levemirreg insulin is a long-acting insulin that provides up to 24 hours of blood sugar control Click here for Prescribing Information

Rapid-acting NovoLogreg is a rapid-acting insulin that can be taken 5 to 10 minutes before a meal Click here for Prescribing Information

Dual-acting NovoLogreg Mix 7030 is a single insulin that provides coverage at mealtime and in between meals Click here for Prescribing Information

ABBOTT

Abbott distributes pharmaceutical nutritional diagnostic and medical products in more than 130 countries worldwide

More than 120 years ago 30-year-old Dr Wallace C Abbott a practicing physician and pharmacy proprietor founded the company that bears his name Using the active part of a medicinal plant known as the alkaloid he formed tiny pills called dosimetric granules which provided more accurate and effective dosing for his patients than other treatments available at the time The demand for these accurate granules soon far exceeded the needs of his own practice and from these modest origins was born Abbott one of the worlds most broad-based health care companies and a global leader in the discovery development and manufacture of products that span the continuum of care

AVENTIS

Aventis Pharma Limited was incorporated in May 1956 under the name Hoechst Fedco Pharma Private Limited Over the years its name was changed to Hoechst Pharmaceuticals Private Limited Hoechst India Limited and Hoechst Marion Roussel Limited

Sanofi-aventis one of the worlds leading pharmaceutical companies and its 100 subsidiary Hoechst GmbH are the major shareholders of Aventis Pharma Limited and together hold 5012 of its paid-up share capital

14

The shares of Aventis Pharma Limited are quoted on the Bombay Stock Exchange (Security Code 500674) and the National Stock Exchange (Security Code AVENTIS EQ)

RESEARCH METHDOLOGY

Research ndash Research is common parlance refers to a search for knowledge The Advanced

Learnerrsquos Dictionary of Current English lays down the meaning of research as ldquoA careful

investigation or inquiry specially through search for new facts in any branch of

knowledgerdquo According to Redman amp Mory ldquoA systematized effort to gain new knowledgerdquo

Research Methodology- It is the way to systematically solve the research problem It may be

understood as a science of studying how research is done scientifically In it we study the various

steps that are generally adopted by a researcher in studying his research problem along with the

logic behind them

Types of research Design-

1 Descriptive Research Design ndash Descriptive research studies are those studies which are

concerned with describing the characteristics of a particular individual or of a group

2 Hypothesis Research Design ndash Hypothesis testing research studies (generally known as

experimental studies) are those where researcher tests the hypotheses of causal

relationship between variables

3 Exploratory Research Design - Exploratory research studies are also termed as

formulative Research studies The main purpose of such studies is that of formulating a

15

problem for more precise investigation or of developing the working hypothesis from and

operational point of view The major emphasis in such studies is on the discovery of idea

and insights As such the research design appropriate for such studies must be flexible

enough to provide opportunity for considering different aspects of problem under studies

Sampling- Sampling may be defined as the selection of some part of an aggregate or totality

on the basis of which a judgment about the aggregate is made In other words process of

obtaining information about an entire population by examining only a part of it

Types of sampling-

1 Systematic Sampling- The most practical way of sampling is to select every ith item on a

list This kind of sampling known as systematic sampling

2 Stratified Sampling- If a population from which a sample is to be drawn does not

constitute a homogeneous group stratified sampling technique is applied in order to

obtain representative sample

3 Cluster Sampling- If the total area of interest happens to be big one a convenient way in

which is sample can be taken is to be divided into smaller non-overlapping areas called

cluster known as cluster sampling

4 Non probability sampling- In case of non probability sampling it is considered

appropriate to use a random selection process where the probability of each cluster being

included in the sample is proportional to size of the cluster

16

Methodology

Primary research is conducted for finding out different types of insulin brands available in the market their average sales per week and the doctors prescribing these brands This data needs to be collected from South Delhi market namely Yusuf Sarai Madangir Malviya Nagar Khanpur Hauzrani and North Delhi market namely Pitampura The respondents are chemist shops who are the primary sellerrsquos of this product

Various parameters used in research

Research Design ndash Descriptive

Data Source ndash Primary

Research Instrument ndash Questionnaire

Sample Plan ndash Delhi

Sample Size ndash 43

Sampling Procedure ndashJudgement sampling

Sampling Method ndash Personal survey method

17

Primary Data

Report of Pitampura

1) Feel good Chemist

G-67 MAG Plaza DP Block Pitampura Delhi-34

Hemant Kaushik - 9868828790

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr Brij Mohan 4HMixtrad40(Abbott) 2

Actrapid(Novo) 1HActtrapid100(Abbott) 1

2) Sheetal Medical Store

DP Block Infront of MAG Plaza Pitampura Delhi-34

Number 27317735

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrAnil Singhal 3HMixtrad((Novo) 1

Wousulin 1

3) Malik Medicos

Shop no-1 JP Market Pitampura

No -27327314

18

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elily) 2Dr Subodh GuptaDr Dinesh Mittal

32

HMixtrad30(Novo) 1HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Actrapid MC(Abbott) 1

4) SKumar Chemico

Shop no -5 JP Market Pitampura

No -27327314

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrBrij Mohan 6

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2HMixtrad30(Novo) 2HMixtrad50( ldquo ) 2HMixtrad40(Abbott) 2Wosulin(Wockhard) 1

5) Rashmi Medicos

JP-6Maurya Enclave Near Gopal Mandir

Pitampura Delhi-88

KKManwani- 27323939

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elilly) 10

Rashmi HospitalDrSubodh GuptaDr Rajiv Divan

1033

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog( ldquo ) 2 Novo Rapid Flexpen(Novo)

2

HMmixtradrsquoallrsquo 15Novelet Pen(Novo) 1HActrapid(Abbott) 1Wosulin (Wockhard) 1

19

Lantus(Aventis) 1

6) Global Helpline Pvt Ltd

Opp Rashmi Hospital JP Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Rashmi Hospital 5HInsulin N( ldquo ) 1HMixtrad 30(Novo) 1HMixtrad40(Novo) 2Actrapid(Novo) 1Insugen N (Bicon) 1

7) Krishna Medicos

AP Block DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr KKGoel 2HMixtrad30(Novo) 1

HAcrapid(Abbott) 1Wosulin(Wockhard) 1

8) Royal Medicos

Shop no 45 DDA Market AP Block Pitampura

Rishabh Gaurav- 9868648899

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3Humalog Mix( ldquo ) 2

20

DrAmitGautam 5

Hinsulin N( ldquo ) 1HMixtradrsquoallrsquo (Novo) 3Lantus(Aventis) 1Insugen3070(Bicon) 1Insugen5050(Bicon 1Insugen R( ldquo ) 1HMonotard(Abbott) 1Wosulin(Wockhar) 2

9) Vishakha Dharmik Medicos

CD Block Pitampura

No-69912257 9811158908

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinrsquoallrsquo (ELilly) 3

DrAnil 4Humalog Mix( ldquo ) 2HMixtrad(Novo) 4Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Insugen(Bicon) 1

10) Pranam Medical

DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad(Novo) 2

Dr Suraj Singhal 4HInsulin(ELilly) 2Penfill(Novo) 1Wosulin(Wockhard) 1Lantus(Aventis) 1Insugen(Bicon) 1

11) Healthy Medicos

Shop No-29 BD Market Pitampura

Insulin Brand Avg Sale Per Week Dr Prescribing these No of Prescription

21

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

problem for more precise investigation or of developing the working hypothesis from and

operational point of view The major emphasis in such studies is on the discovery of idea

and insights As such the research design appropriate for such studies must be flexible

enough to provide opportunity for considering different aspects of problem under studies

Sampling- Sampling may be defined as the selection of some part of an aggregate or totality

on the basis of which a judgment about the aggregate is made In other words process of

obtaining information about an entire population by examining only a part of it

Types of sampling-

1 Systematic Sampling- The most practical way of sampling is to select every ith item on a

list This kind of sampling known as systematic sampling

2 Stratified Sampling- If a population from which a sample is to be drawn does not

constitute a homogeneous group stratified sampling technique is applied in order to

obtain representative sample

3 Cluster Sampling- If the total area of interest happens to be big one a convenient way in

which is sample can be taken is to be divided into smaller non-overlapping areas called

cluster known as cluster sampling

4 Non probability sampling- In case of non probability sampling it is considered

appropriate to use a random selection process where the probability of each cluster being

included in the sample is proportional to size of the cluster

16

Methodology

Primary research is conducted for finding out different types of insulin brands available in the market their average sales per week and the doctors prescribing these brands This data needs to be collected from South Delhi market namely Yusuf Sarai Madangir Malviya Nagar Khanpur Hauzrani and North Delhi market namely Pitampura The respondents are chemist shops who are the primary sellerrsquos of this product

Various parameters used in research

Research Design ndash Descriptive

Data Source ndash Primary

Research Instrument ndash Questionnaire

Sample Plan ndash Delhi

Sample Size ndash 43

Sampling Procedure ndashJudgement sampling

Sampling Method ndash Personal survey method

17

Primary Data

Report of Pitampura

1) Feel good Chemist

G-67 MAG Plaza DP Block Pitampura Delhi-34

Hemant Kaushik - 9868828790

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr Brij Mohan 4HMixtrad40(Abbott) 2

Actrapid(Novo) 1HActtrapid100(Abbott) 1

2) Sheetal Medical Store

DP Block Infront of MAG Plaza Pitampura Delhi-34

Number 27317735

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrAnil Singhal 3HMixtrad((Novo) 1

Wousulin 1

3) Malik Medicos

Shop no-1 JP Market Pitampura

No -27327314

18

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elily) 2Dr Subodh GuptaDr Dinesh Mittal

32

HMixtrad30(Novo) 1HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Actrapid MC(Abbott) 1

4) SKumar Chemico

Shop no -5 JP Market Pitampura

No -27327314

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrBrij Mohan 6

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2HMixtrad30(Novo) 2HMixtrad50( ldquo ) 2HMixtrad40(Abbott) 2Wosulin(Wockhard) 1

5) Rashmi Medicos

JP-6Maurya Enclave Near Gopal Mandir

Pitampura Delhi-88

KKManwani- 27323939

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elilly) 10

Rashmi HospitalDrSubodh GuptaDr Rajiv Divan

1033

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog( ldquo ) 2 Novo Rapid Flexpen(Novo)

2

HMmixtradrsquoallrsquo 15Novelet Pen(Novo) 1HActrapid(Abbott) 1Wosulin (Wockhard) 1

19

Lantus(Aventis) 1

6) Global Helpline Pvt Ltd

Opp Rashmi Hospital JP Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Rashmi Hospital 5HInsulin N( ldquo ) 1HMixtrad 30(Novo) 1HMixtrad40(Novo) 2Actrapid(Novo) 1Insugen N (Bicon) 1

7) Krishna Medicos

AP Block DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr KKGoel 2HMixtrad30(Novo) 1

HAcrapid(Abbott) 1Wosulin(Wockhard) 1

8) Royal Medicos

Shop no 45 DDA Market AP Block Pitampura

Rishabh Gaurav- 9868648899

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3Humalog Mix( ldquo ) 2

20

DrAmitGautam 5

Hinsulin N( ldquo ) 1HMixtradrsquoallrsquo (Novo) 3Lantus(Aventis) 1Insugen3070(Bicon) 1Insugen5050(Bicon 1Insugen R( ldquo ) 1HMonotard(Abbott) 1Wosulin(Wockhar) 2

9) Vishakha Dharmik Medicos

CD Block Pitampura

No-69912257 9811158908

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinrsquoallrsquo (ELilly) 3

DrAnil 4Humalog Mix( ldquo ) 2HMixtrad(Novo) 4Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Insugen(Bicon) 1

10) Pranam Medical

DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad(Novo) 2

Dr Suraj Singhal 4HInsulin(ELilly) 2Penfill(Novo) 1Wosulin(Wockhard) 1Lantus(Aventis) 1Insugen(Bicon) 1

11) Healthy Medicos

Shop No-29 BD Market Pitampura

Insulin Brand Avg Sale Per Week Dr Prescribing these No of Prescription

21

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Methodology

Primary research is conducted for finding out different types of insulin brands available in the market their average sales per week and the doctors prescribing these brands This data needs to be collected from South Delhi market namely Yusuf Sarai Madangir Malviya Nagar Khanpur Hauzrani and North Delhi market namely Pitampura The respondents are chemist shops who are the primary sellerrsquos of this product

Various parameters used in research

Research Design ndash Descriptive

Data Source ndash Primary

Research Instrument ndash Questionnaire

Sample Plan ndash Delhi

Sample Size ndash 43

Sampling Procedure ndashJudgement sampling

Sampling Method ndash Personal survey method

17

Primary Data

Report of Pitampura

1) Feel good Chemist

G-67 MAG Plaza DP Block Pitampura Delhi-34

Hemant Kaushik - 9868828790

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr Brij Mohan 4HMixtrad40(Abbott) 2

Actrapid(Novo) 1HActtrapid100(Abbott) 1

2) Sheetal Medical Store

DP Block Infront of MAG Plaza Pitampura Delhi-34

Number 27317735

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrAnil Singhal 3HMixtrad((Novo) 1

Wousulin 1

3) Malik Medicos

Shop no-1 JP Market Pitampura

No -27327314

18

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elily) 2Dr Subodh GuptaDr Dinesh Mittal

32

HMixtrad30(Novo) 1HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Actrapid MC(Abbott) 1

4) SKumar Chemico

Shop no -5 JP Market Pitampura

No -27327314

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrBrij Mohan 6

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2HMixtrad30(Novo) 2HMixtrad50( ldquo ) 2HMixtrad40(Abbott) 2Wosulin(Wockhard) 1

5) Rashmi Medicos

JP-6Maurya Enclave Near Gopal Mandir

Pitampura Delhi-88

KKManwani- 27323939

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elilly) 10

Rashmi HospitalDrSubodh GuptaDr Rajiv Divan

1033

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog( ldquo ) 2 Novo Rapid Flexpen(Novo)

2

HMmixtradrsquoallrsquo 15Novelet Pen(Novo) 1HActrapid(Abbott) 1Wosulin (Wockhard) 1

19

Lantus(Aventis) 1

6) Global Helpline Pvt Ltd

Opp Rashmi Hospital JP Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Rashmi Hospital 5HInsulin N( ldquo ) 1HMixtrad 30(Novo) 1HMixtrad40(Novo) 2Actrapid(Novo) 1Insugen N (Bicon) 1

7) Krishna Medicos

AP Block DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr KKGoel 2HMixtrad30(Novo) 1

HAcrapid(Abbott) 1Wosulin(Wockhard) 1

8) Royal Medicos

Shop no 45 DDA Market AP Block Pitampura

Rishabh Gaurav- 9868648899

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3Humalog Mix( ldquo ) 2

20

DrAmitGautam 5

Hinsulin N( ldquo ) 1HMixtradrsquoallrsquo (Novo) 3Lantus(Aventis) 1Insugen3070(Bicon) 1Insugen5050(Bicon 1Insugen R( ldquo ) 1HMonotard(Abbott) 1Wosulin(Wockhar) 2

9) Vishakha Dharmik Medicos

CD Block Pitampura

No-69912257 9811158908

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinrsquoallrsquo (ELilly) 3

DrAnil 4Humalog Mix( ldquo ) 2HMixtrad(Novo) 4Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Insugen(Bicon) 1

10) Pranam Medical

DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad(Novo) 2

Dr Suraj Singhal 4HInsulin(ELilly) 2Penfill(Novo) 1Wosulin(Wockhard) 1Lantus(Aventis) 1Insugen(Bicon) 1

11) Healthy Medicos

Shop No-29 BD Market Pitampura

Insulin Brand Avg Sale Per Week Dr Prescribing these No of Prescription

21

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Primary Data

Report of Pitampura

1) Feel good Chemist

G-67 MAG Plaza DP Block Pitampura Delhi-34

Hemant Kaushik - 9868828790

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr Brij Mohan 4HMixtrad40(Abbott) 2

Actrapid(Novo) 1HActtrapid100(Abbott) 1

2) Sheetal Medical Store

DP Block Infront of MAG Plaza Pitampura Delhi-34

Number 27317735

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrAnil Singhal 3HMixtrad((Novo) 1

Wousulin 1

3) Malik Medicos

Shop no-1 JP Market Pitampura

No -27327314

18

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elily) 2Dr Subodh GuptaDr Dinesh Mittal

32

HMixtrad30(Novo) 1HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Actrapid MC(Abbott) 1

4) SKumar Chemico

Shop no -5 JP Market Pitampura

No -27327314

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrBrij Mohan 6

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2HMixtrad30(Novo) 2HMixtrad50( ldquo ) 2HMixtrad40(Abbott) 2Wosulin(Wockhard) 1

5) Rashmi Medicos

JP-6Maurya Enclave Near Gopal Mandir

Pitampura Delhi-88

KKManwani- 27323939

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elilly) 10

Rashmi HospitalDrSubodh GuptaDr Rajiv Divan

1033

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog( ldquo ) 2 Novo Rapid Flexpen(Novo)

2

HMmixtradrsquoallrsquo 15Novelet Pen(Novo) 1HActrapid(Abbott) 1Wosulin (Wockhard) 1

19

Lantus(Aventis) 1

6) Global Helpline Pvt Ltd

Opp Rashmi Hospital JP Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Rashmi Hospital 5HInsulin N( ldquo ) 1HMixtrad 30(Novo) 1HMixtrad40(Novo) 2Actrapid(Novo) 1Insugen N (Bicon) 1

7) Krishna Medicos

AP Block DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr KKGoel 2HMixtrad30(Novo) 1

HAcrapid(Abbott) 1Wosulin(Wockhard) 1

8) Royal Medicos

Shop no 45 DDA Market AP Block Pitampura

Rishabh Gaurav- 9868648899

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3Humalog Mix( ldquo ) 2

20

DrAmitGautam 5

Hinsulin N( ldquo ) 1HMixtradrsquoallrsquo (Novo) 3Lantus(Aventis) 1Insugen3070(Bicon) 1Insugen5050(Bicon 1Insugen R( ldquo ) 1HMonotard(Abbott) 1Wosulin(Wockhar) 2

9) Vishakha Dharmik Medicos

CD Block Pitampura

No-69912257 9811158908

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinrsquoallrsquo (ELilly) 3

DrAnil 4Humalog Mix( ldquo ) 2HMixtrad(Novo) 4Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Insugen(Bicon) 1

10) Pranam Medical

DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad(Novo) 2

Dr Suraj Singhal 4HInsulin(ELilly) 2Penfill(Novo) 1Wosulin(Wockhard) 1Lantus(Aventis) 1Insugen(Bicon) 1

11) Healthy Medicos

Shop No-29 BD Market Pitampura

Insulin Brand Avg Sale Per Week Dr Prescribing these No of Prescription

21

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elily) 2Dr Subodh GuptaDr Dinesh Mittal

32

HMixtrad30(Novo) 1HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Actrapid MC(Abbott) 1

4) SKumar Chemico

Shop no -5 JP Market Pitampura

No -27327314

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrBrij Mohan 6

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2HMixtrad30(Novo) 2HMixtrad50( ldquo ) 2HMixtrad40(Abbott) 2Wosulin(Wockhard) 1

5) Rashmi Medicos

JP-6Maurya Enclave Near Gopal Mandir

Pitampura Delhi-88

KKManwani- 27323939

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(Elilly) 10

Rashmi HospitalDrSubodh GuptaDr Rajiv Divan

1033

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog( ldquo ) 2 Novo Rapid Flexpen(Novo)

2

HMmixtradrsquoallrsquo 15Novelet Pen(Novo) 1HActrapid(Abbott) 1Wosulin (Wockhard) 1

19

Lantus(Aventis) 1

6) Global Helpline Pvt Ltd

Opp Rashmi Hospital JP Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Rashmi Hospital 5HInsulin N( ldquo ) 1HMixtrad 30(Novo) 1HMixtrad40(Novo) 2Actrapid(Novo) 1Insugen N (Bicon) 1

7) Krishna Medicos

AP Block DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr KKGoel 2HMixtrad30(Novo) 1

HAcrapid(Abbott) 1Wosulin(Wockhard) 1

8) Royal Medicos

Shop no 45 DDA Market AP Block Pitampura

Rishabh Gaurav- 9868648899

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3Humalog Mix( ldquo ) 2

20

DrAmitGautam 5

Hinsulin N( ldquo ) 1HMixtradrsquoallrsquo (Novo) 3Lantus(Aventis) 1Insugen3070(Bicon) 1Insugen5050(Bicon 1Insugen R( ldquo ) 1HMonotard(Abbott) 1Wosulin(Wockhar) 2

9) Vishakha Dharmik Medicos

CD Block Pitampura

No-69912257 9811158908

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinrsquoallrsquo (ELilly) 3

DrAnil 4Humalog Mix( ldquo ) 2HMixtrad(Novo) 4Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Insugen(Bicon) 1

10) Pranam Medical

DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad(Novo) 2

Dr Suraj Singhal 4HInsulin(ELilly) 2Penfill(Novo) 1Wosulin(Wockhard) 1Lantus(Aventis) 1Insugen(Bicon) 1

11) Healthy Medicos

Shop No-29 BD Market Pitampura

Insulin Brand Avg Sale Per Week Dr Prescribing these No of Prescription

21

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Lantus(Aventis) 1

6) Global Helpline Pvt Ltd

Opp Rashmi Hospital JP Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Rashmi Hospital 5HInsulin N( ldquo ) 1HMixtrad 30(Novo) 1HMixtrad40(Novo) 2Actrapid(Novo) 1Insugen N (Bicon) 1

7) Krishna Medicos

AP Block DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2Dr KKGoel 2HMixtrad30(Novo) 1

HAcrapid(Abbott) 1Wosulin(Wockhard) 1

8) Royal Medicos

Shop no 45 DDA Market AP Block Pitampura

Rishabh Gaurav- 9868648899

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3Humalog Mix( ldquo ) 2

20

DrAmitGautam 5

Hinsulin N( ldquo ) 1HMixtradrsquoallrsquo (Novo) 3Lantus(Aventis) 1Insugen3070(Bicon) 1Insugen5050(Bicon 1Insugen R( ldquo ) 1HMonotard(Abbott) 1Wosulin(Wockhar) 2

9) Vishakha Dharmik Medicos

CD Block Pitampura

No-69912257 9811158908

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinrsquoallrsquo (ELilly) 3

DrAnil 4Humalog Mix( ldquo ) 2HMixtrad(Novo) 4Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Insugen(Bicon) 1

10) Pranam Medical

DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad(Novo) 2

Dr Suraj Singhal 4HInsulin(ELilly) 2Penfill(Novo) 1Wosulin(Wockhard) 1Lantus(Aventis) 1Insugen(Bicon) 1

11) Healthy Medicos

Shop No-29 BD Market Pitampura

Insulin Brand Avg Sale Per Week Dr Prescribing these No of Prescription

21

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

DrAmitGautam 5

Hinsulin N( ldquo ) 1HMixtradrsquoallrsquo (Novo) 3Lantus(Aventis) 1Insugen3070(Bicon) 1Insugen5050(Bicon 1Insugen R( ldquo ) 1HMonotard(Abbott) 1Wosulin(Wockhar) 2

9) Vishakha Dharmik Medicos

CD Block Pitampura

No-69912257 9811158908

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinrsquoallrsquo (ELilly) 3

DrAnil 4Humalog Mix( ldquo ) 2HMixtrad(Novo) 4Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Insugen(Bicon) 1

10) Pranam Medical

DDA Market Pitampura

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad(Novo) 2

Dr Suraj Singhal 4HInsulin(ELilly) 2Penfill(Novo) 1Wosulin(Wockhard) 1Lantus(Aventis) 1Insugen(Bicon) 1

11) Healthy Medicos

Shop No-29 BD Market Pitampura

Insulin Brand Avg Sale Per Week Dr Prescribing these No of Prescription

21

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Available in the store Brand per weekHMixtrad(Novo) 2

Dr Brij Mohan 3HInsulin3070(ELilly) 1Humalog mix( ldquo ) 1Actrapid (Novo) 1

12) Satya Mediways Chemist

Shop no-29 DDA Market Pitampura

Anil Kumar- 9811872296

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HMixtrad30(Novo) 2

DrSatish Bijmani 5

HMixtrad40(Abbott) 1HInsulin3070(ELilly) 2HInsulin N( ldquo ) 1Humalog Mix( ldquo ) 1Actrapid(Novo) 1Penfill( ldquo ) 1Lantus(Aventis) 1

13) Gokul Medicos

Shop no-31 DDA Market Pitampura

Vishal-9873686436

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrMaheshwari 3HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad(Novo) 1Actrapid( ldquo ) 1NovoMix( ldquo ) 1

22

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

14) Guru Kirpa Medicos

Shop no-14 LSC LU DDA Market Pitampura

Anil -27342925

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Maheshwari 5

HMixtrad(Novo) 2Mixtrad Novelet( ldquo ) 1Mixtrad 30 HM(Abbott)

5

Lantus(Aventis) 1NovoMix(Novo) 1

23

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Report of South Delhi (Yusuf Sarai)

1) All India Medicos

Ndmc market Near Aiims Yusuf Sarai Delhi-16

Rahul Ph - 66227646

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

H insulin 3070(E Lilly)

10

AIIMS HospitalSafderjung Hospital

2015

H insulin N( ldquo ) 3H insulin R( ldquo ) 5Humalog mix( ldquo ) 2Novomix (Novo) 2Actrapid ( ldquo ) 1HActrapid 100 (Abbott) 1HInsulatard( ldquo ) 1HInsulatard(Novo) 1HMixtrad lsquoAllrsquo( ldquo ) 12HMonotard 40(Abbott) 1Insugen -3070(Biocon) 2Penfill(Novo) 1Wosulin(Wockhard) 2Lantus(Aventis) 2

2) Agarwal Medicos

Near Aiims Yusuf Sarai Delhi 16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli 10

24

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Lily)

Aiims Hospital 15

Humalog Mix(ldquo) 2Hmixtrad lsquoAllrsquo(Novo)

12

Novomix(ldquo) 1Actrapid(ldquo) 1Hinsulatard(ldquo) 2Hmonotard(Abbott) 2Penfill(ldquo) 2Insugen(Biocon) 3Lantus(Aventis) 3

3) Super Medical Aid

F ndash 3 Yusuf Sarai Bus Stop Market Near Aiims

No ndash 26588356

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo (Eli Lily) 9

Aiims Hospital 17

Humalog Mix( ldquo ) 2Hmixtrad lsquoAllrsquo(Novo) 12Hinsulatard ( ldquo ) 1H M Penfill( ldquo ) 2Isophane (Abbott) 1Hmonotard 40( ldquo ) 2Actraphane H M Penfill(ldquo )

2

Lantus Optisets (Aventis) 4Insugen lsquoAllrsquo(Biocon) 4

4) Pioneer Medicos

Shop No ndash 37 Main Market Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lily) 12

Safderjung HospitalAiims Hospital

1210

Humalog( ldquo ) 3Novo Rapid Flexpen(Novo) 2HMixtrad lsquoAllrsquo( ldquo ) 11Novomix 30( ldquo ) 5Actrapid(Abbott) 2

25

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

HInsulatrad( ldquo ) 4Insugen(Biocon) 5

5) South Delhi Medicos

Opp Aiims Yusuf Sarai Delhi -16

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(Eli Lilly) 15

Safderjung HospitalAiims Hospital

2018

Humalog( ldquo ) 3Injection Hinsulin 5050(ldquo) 2Iletin( ldquo ) 2Novomix(Novo) 5Hmixtrad lsquoAllrsquo ( ldquo ) 15Insulatard( ldquo ) 2HM Penfill( ldquo ) 2Actrapid(Abbott) 2Insulatrad Novelet( ldquo ) 3Insugen lsquoAllrsquo(Biocon) 5Lantus(Aventis) 3Wosulin(Wockhard) 3

6) Bhutani Medicos

Shop No -23 Opp Aiims Yusuf Sarai Delhi -16

No -65672277 65672288

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 10

Aiims Hospital 15

Hinsulin N( ldquo ) 5Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 3Novomix(Novo) 4HMixtrad lsquoAllrsquo( ldquo ) 15

26

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Safderjung Hospital 12Actrapid( ldquo ) 3Hinsulatard( ldquo ) 4Insugen lsquoAllrsquo(Biocon) 2Wosulin(Wockhard) 1Lantus(Aventis) 1HMonotard(Abbott) 1HM Penfill( ldquo ) 2

7) Safderjung Medicos

Shop No -22 Opp Aiims Yusuf Sarai Delhi -16

No -26192644

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

1015

Hinsulin N( ldquo ) 2Hinsulin R( ldquo ) 2Humalog Mix( ldquo ) 2HMixtrad lsquoAllrsquo(Novo) 8Hinsulatard( ldquo ) 1Actraphane ndashHM Penfill(Abbott) 2HActrapid( ldquo ) 1Insugen lsquoAllrsquo(Biocon) 4Insuman Rapid(Aventis) 1Lantus( ldquo ) 2

8) All India Chemist

Shop No -1 Near gate no 2Safderjung HospitalYusuf Sarai Delhi -16

No -26160796 64695631

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin lsquoAllrsquo(EliLilly) 7

Safderjung HospitalAiims Hospital

68

HMixtradrsquoAllrsquo(Novo) 8Novomix -30( ldquo ) 2Hinsulatrad( ldquo ) 1Insulatard HM Penfill( ldquo ) 1

27

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

HMonotard 40(Abbott) 2Insugen lsquoAllrsquo(Biocon) 3Lantus(Aventis) 2

9) Medicine Corner

Shop no -2 Opp S J HospitalDelhi 29

No -6469548426183370

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Safderjung HospitalAiims Hospital

55

HMixtrad 30(Novo) 6Novomix 30( ldquo ) 2Insugen 3070(Biocon) 2Insugen 5050( ldquo ) 1Insulatard Novelet(Abbott) 1Insuman Rapid(Aventis) 1Lantus( ldquo ) 2Wosulin(Wockhard) 2

10) Help+Care Chemist

71 -2LGFYusuf SaraiNew Delhi -16

NO -999908424464514466

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HInsulin(Eli Lilly) 10 DrJS Mathur Aiims HospitalSafderjung Hospital

5105

Humalog(ldquo) 3Levi Meet(ldquo) 2Hmixtrad(Novo) 10Hactrapid(ldquo) 5Novo rapid(ldquo) 5Lantus(Aventis) 1

28

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

11) Paras Chemist

102 Yusuf Sarai New Delhi -16

No -011-26193685

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly)

7

Dr Jasbir SinghAiims HospitalSafderjung Hospital

476

HMixtrad(Novo) 6Hactrapid(ldquo) 1Lantus(Aventis) 2Insugen 3070(Biocon) 3Wosulin(Wockhard) 2

12) Bharat Medicos

144 Yusuf Sarai Market Aurobindo Road Delhi -16

No -2619381226194329

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

HinsulinrsquoAllrsquo(Eli Lilly)

12

Aiims HospitalSafderjung Hospital

87

Humalog Mix(ldquo) 2HMixtrad 30(Novo) 7HMixtrad 50(ldquo) 5Hinsulatard(ldquo) 4Novomix(ldquo) 2HActrapid(Abbott) 3HMonotard(ldquo) 1Insugen(Biocon) 2

29

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Lantus(Aventis) 2

13) Jagdamba Chemist

177Main Market Yusuf SariDelhi -16

No -26193796 26165517

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 5

Aiims HospitalSafderjung Hospital

54

Hinsulin N(ldquo) 2Hinsulin R(ldquo) 2Hinsulin 5050(ldquo) 2HMixtrad 30(Novo) 4HMixtrad 50(ldquo) 2HMixtrad 40(Abbott) 2Hinsulatard(Novo) 2

14) Super Healthline Pharmacy

Main Market Yusuf Sari Delhi ndash 16

Mr Jitendra -9013000530

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 4Dr Ravi BansalAiims HospitalSafderjung Hospital

344

HActrapid(Novo) 2Hinsulin N(Eli Lilly) 3Hinsulin R(ldquo) 2Hinsulatard(Novo) 2HMonotard(Abbott) 1Lantus(Aventis) 2

30

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

15) Chawla Chemist

722Main Market Yusuf Sarai Delhi -16

Inder Chawla -41019157

Insulin brand available in the store

Average sale per week

Dr Prescribing these brand

No Of prescription per week

Hinsulin 3070(Eli Lilly) 7

Aiims hospitalSafderjung Hospital

64

Hinsulin 5050(ldquo) 2Hinsulin N(ldquo) 2Hinsulin R(ldquo) 3HMixtrad(Novo) 6Wosulin(Wockhard) 2Penfill(Novo) 1Insugen 3070(Biocon) 2

16) Chawlas InderMedicos

Near Yusuf Sarai Bus Stop NDMC MarketDelhi-29

PH- 4666530726588738

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribng these Brand

No of Prescription per week

HInsulin3070(ELilly) 5

Aiims HospitalSafderjung Hospital

44

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 2Humalog ( ldquo ) 1HMixtrad(Novo) 6HActrapid40( ldquo ) 2Insugen 3070(Biocon) 3HActrapid(Abbott) 2

31

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Report of South Delhi(Madangir)

17) Shivam Medicos

Shop No-3 Plot No-144A Madangir Near LSC Market

Delhi-62

Mr Pradeep-9818156640

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr MalikDrManish Mohit

23

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1HMixtrad 40(Novo) 2HMixtrad50( ldquo ) 1Wosulin(wockhard) 1Lantus(Aventis) 1

18) Ten Eleven Pharmacy

Shop no-8 Gali no-3 DDA Market Madangir

Delhi-62 Ph-41796713

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

DrSKChaudharyDrPradeep Kharbanda

22

hHMixtrad30(Novo) 2HMixtrad40(Abbott) 1HMixtrad50(Novo) 1Wosulin(Wockhard) 1NovoMix30(Novo) 1

32

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

HActrapid100(Abbott) 1HInsulatard( ldquo ) 1HMonotard40( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2

19) Narula Pharmacy

Shop no-7 DDA Market Phase-1 Madangir

Delhi-62 ph-29964825

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr AshokanandDr Banajy

54

HInsulin N( ldquo ) 1HInsulin R( ldquo ) 1Humalog( ldquo ) 1Insugen3070(Biocon) 1Insugen N( ldquo ) 1InsugenR( ldquo ) 1Insugen5050( ldquo ) 1Actrapid(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1Insulatrad HM Penfill(ldquo) 1Acrapid Novelet(Abbott) 1HActrapid100( ldquo ) 1HInsulatard( ldquo ) 1Hmonotard40( ldquo ) 2HActrapid40( ldquo ) 1Lantus(Aventis) 1Mixtard30(Abbott) 1

33

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

20) Mahajan Medicare

Shop no-1 DDA Shoping Centre Madangir Delhi-62

BBMahajan - 9868221440

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 3

DrAshokanandBatra Hospital

55

HInsulin N( ldquo ) 2HInsulinR( ldquo ) 2Humalog Mix( ldquo ) 1Iletin( ldquo ) 1Novoix30( ldquo ) 2Insulatard HM Penfil( ldquo ) 1Actrapid( ldquo ) 1HMixtard30( ldquo ) 3HMixtrad50( ldquo ) 2Actrapid Novolet(Abbott)

1

HActrapid100( ldquo ) 2HInsulatard( ldquo ) 1HMixtrad40( ldquo ) 1Insulatard Novelet( ldquo ) 1Insugenrsquoallrsquo(Biocon) 2Lantus(Aventis) 1Lantus Optisets( ldquo ) 1Wosulin(Wockhard) 2

21) Ved Medicos

581 Dr Ambedkar Nagar Sec-11 Delhi-62 Rajeev Paswan- 9868041345

Insulin Brand Avg Sale Per Dr Prescribing No of Prescription

34

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Available in the store Week these Brand per weekHInsulin3070(ELilly)

3

Dr MalikBatra Hospital

45

HInsulin N( ldquo ) 2HInsulin R( ldquo ) 1HMixtrad(Novo) 5Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatard(Abbott) 2Mixtard30(Abbott) 1Lantus(Aventis) 2

22) Akash Medical

BH74 Madanigr delhi-62

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2DrJalaj RanjanBatra Hospital

32

HMixtrad30(Novo) 1HMixtrad( ldquo ) 2Insugen N(Biocon) 2Insugen R(Biocon) 1

Devli Khanpur

23) Kaileshwari Chemist

C- 1535 Dr Ambedkar Nagar Sec-1 Tigri

Ph ndash 29969841

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin 3070(ELilly) 2

Batra Hospital 5HInsulin N( ldquo ) 1HMixtrad40(Abbott) 2Actrapid Novolet( ldquo ) 1HMixtrad50(Novo) 1Actrapid( ldquo ) 1HMixtrad30( ldquo ) 2

35

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

24) Batra Chemist

347 Devli Road Khanpur Delhi-62

Ph ndash 51653658

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin N(ELilly) 3

Batra Hospital 4

HInsulin R( ldquo ) 2NovoMix30(Novo) 1HInsulatard( ldquo ) 1HMixtrad30( ldquo ) 2HMixtrad50( ldquo ) 1HMixtrad40(Abbott) 2

25) South Delhi Medical Agencies

3414 Devli Road Khanpur New Delhi-62

Ashok Arora- 9810219927

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly) 2

Dr Anil Vig 5

HInsulin R( ldquo ) 2Insugen3070(Biocon) 2Actrapid(Novo) 1HInsulatrad30( ldquo ) 1HMixtrad50( ldquo ) 2Acrapid Novelet(Abbott) 1HInsulatard( ldquo ) 1HActrapid40( ldquo ) 1

36

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

HMixtrad40( ldquo ) 2

26) New Delhi Medicos Soptical

D- 135 Krishna Park Khanpur Delhi- 62

Ph ndash 65699870

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

2DrHari Om Ahuja 5

HInsulin R( ldquo ) 1HMixtrad30 ( ldquo ) 3Insugen(Biocon) 2

27) Sanjivani

Devli Road Khanpur Delhi- 62

Insulin Brand Available in the store

Avg Sale Per Week Dr Prescribing these Brand

No of Prescription per week

HInsulinN(ELilly) 2Dr Rajiv Dhingra 4HInsulinR( ldquo ) 2

HMixtrad(Novo) 2Lantus(Aventis) 1

Hauzrani (Malvia Nagar)

28) Delhi Chemist

154- Hauz Rani opp max Hospitals

37

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Mob ndash 9990105259

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

HInsulin3070(ELilly)

3Batra Hospital 3

HInsulin R(ELilly) 1HMixtrad40(Abbott) 2HMixtrad50(Novo) 2Mixtrad30(Abbott) 1

29) Mac Pharmacy

153 Hauzrani Malviya Nagar Delhi-17

Mob ndash 9910465838

Insulin Brand Available in the store

Avg Sale Per Week

Dr Prescribing these Brand

No of Prescription per week

Humalog Mix(ELilly) 1

Dr Ravi ShahBatra Hospital

45

HInsulin3070( ldquo ) 2

HInsulin N( ldquo ) 2

HInsulin R( ldquo ) 2

Iletin( ldquo ) 1

NovoMix30(Novo) 1

Actrapid( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad30( ldquo ) 3

HMixtrad50( ldquo ) 2

Actrapid(Abbott) 1

ActrapidMC( ldquo ) 1

Actrapid Novelet( ldquo ) 1

38

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

HActrapid100( ldquo ) 1

HInsulatard( ldquo ) 1

HMixtrad40( ldquo ) 2

HMonotard40( ldquo ) 1

Insugen3070(Biocon) 2

Insugen5050( ldquo ) 1

Insugen R( ldquo ) 1

Lantus Optisets(Aventis) 1

Insuman Rapid(Aventis) 1

Lantus( ldquo ) 2

CONCEPT OF MARKETING MIX

It is the set of marketing tools that the firm uses to pursue its marketing objectives

39

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

in the target market

4 Prsquos OF MARKETING IN INSULIN BRAND

This is a major concept in traditional marketing It consists of Product Price Place

and Promotion This is known as 4 Prsquos of marketing mix Companies that produce

insulin brand also follows the rules of 4 Prsquos of marketing It represents the sellerrsquos

views of marketing tools available for influencing the buyers to opt for their

products

4 Prsquos of marketing are shown in the following diagram

40

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Not all marketing-mix variables can be adjusted in the short run Typically the firm can changes

its price sales force size and advertising expenditures in the short run It can develop new

products and modify its distribution channels only in the long run Thus the firm typically makes

fewer period-to-period marketing-mix changes in the short run than the number of marketing-

mix variables might suggest Finally the marketers must decide on the allocation of the

marketing budget to the various products channels promotion media and sales areas

PRODUCT

41

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

WHO SHOULD ULTIMATELY DESIGN THE PRODUCT

THE COUSTOMER OF COURSE

The most basic marketing-mix tool is product ndash the firmrsquos tangible offer to the market which

includes the product quality design features branding and packaging Product can be defined

as follows

A PRODUCT is anything that can be offered to a market to satisfy a want or need Products that

are marketed include physical goods (automobiles books) services (haircuts concerts) persons

(celebrities and film stars) places (Hawaii) organization and ideas (family planning safe

driving)

Here the product is INSULIN

A) Core benefit-

It is the fundamental service or benefit that the customer is really buying The customer purchase

insulin because their body cells cannot able to produce insulin due to that glucose level increases

in the blood So it become necessary to take the insulin from outside to survive

B) Basic Product-

The second level the marketers turn the core benefit into a basic generic product You need basic

infrastructure to satisfy your particular need The basic thing that customer wants from insulin is

42

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

ldquoconvert the food that we eat into energy and also store it for later use

C) Expected Product-

At the third level the basic product is turned into expected product a set of attributes and

conditions that buyers normally expect and agree to when they purchase this product Buyer

expected that the insulin that they take for diabeties must proof effective and control this

disorder

D) Augmented Product-

At the fourth level the marketers prepare an augmented product that meets the customerrsquos desire

beyond their expectations Different companies produce different types of insulin their effects

are also different in the body some start to work instantly but their rffect is for shorter time and

some start working late but their effect remain for long time

E) Potential Product-

Potential product is that product which company wants to provide their customers in

future We the companies like Eli Lilly planning to provide their customer in future the

following featureshellip

Insulin their effect remain for long time and that start working instantly after injected this

in body

Improveing insulin delivry system be also Direct home delivery as and when customer

required

43

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

COREBENEFIT

BASIC PRODUCT

EXPECTED PRODUCT

AUGUNANT PRODUCT

POTENTIAL PRODUCT

44

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Insulin Brand Company Avg SalesweekHUMINSULIN 3070 Eli Lilly 35

HUMINSULIN lsquoNrsquo Eli Lilly 8

HUMINSULIN lsquoRrsquo Eli Lilly 8

HUMALOG Eli Lilly 3

HUMALOG MIX 50 Eli Lilly 6

NOVO MIX Novo Nordisk 2

ACTRAPID Novo Nordisk 4

HUMAN MIXTRAD 30 Novo Nordisk 17

HUMAN MIXTRAD 50 Novo Nordisk 18

INSULATARD HM PENFIL Novo Nordisk 3

NOVA RAPID FLEXPEN Novo Nordisk 3

NOVOLET PEN Novo Nordisk 1

ACTRAPID MC Abbott 1

ACTRAPID NOVOLET Abbott 1

HUMAN ACTRAPID 100 Abbott 2

HUMAN INSULATRAD 40 Abbott 2HUMAN MIXTRAD 40 Abbott 18

HUMAN MONOTARD 40 Abbott 2

MIXTRAD 30 Abbott 5

INSUGEN 3070 Biocon 3

INSUGEN 5050 Biocon 3

INSUGEN lsquoNrsquo Biocon 2

INSUGEN lsquoRrsquo Biocon 2

LANTUS Sanofi Aventis 4

LANTUS OPTISETS Sanofi Aventis 3

WOSULIN Wockhard 7

45

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Eli Lilly37

Novo Nordisk29

Abbott19

Biocon6

Sanofi Aventis4

Wockhard4

Market Share of companies Accrording to Avg Sale per Week in Pitampura

Data Interpretation of South DelhiInsulin Brand Company Avg Salesweek

46

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

HUMINSULIN 3070 Eli Lilly 118

HUMINSULIN lsquoNrsquo Eli Lilly 53

HUMINSULIN lsquoRrsquo Eli Lilly 51

HUMALOG Eli Lilly 11

HUMALOG MIX 50 Eli Lilly 15INJECTION HINSULIN5050 Eli Lilly 4

ILETIN Eli Lilly 3

NOVO MIX Novo Nordisk 25

ACTRAPID Novo Nordisk 23

HINSULATARD Novo Nordisk 20

HUMAN MIXTRAD 30 Novo Nordisk 76

HUMAN MIXTRAD 50 Novo Nordisk 72

INSULATARD HM PENFIL Novo Nordisk 8

NOVA RAPID FLEXPEN Novo Nordisk 7

NOVOLET PEN Novo Nordisk 4

ACTRAPID MC Abbott 4

ACTRAPID NOVOLET Abbott 4

HUMAN ACTRAPID 100 Abbott 14

INSULIN ISOPHANE Abbott 6

INSULATARD NOVELET Abbott 5

HUMAN INSULATRAD 40 Abbott 10HUMAN MIXTRAD 40 Abbott 39

HUMAN MONOTARD 40 Abbott 13

MIXTRAD 30 Abbott 4

INSUGEN 3070 Biocon 24

INSUGEN 5050 Biocon 13

INSUGEN lsquoNrsquo Biocon 13

INSUGEN lsquoRrsquo Biocon 12

LANTUS Sanofi Aventis 30

LANTUS OPTISETS Sanofi Aventis 7

INSULIN RAPID Sanofi Aventis 4

WOSULIN Wockhard 16

47

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Eli Lilly36

Novo Nordisk33

Abbott14

Biocon9

Sanofi Aventis6

Wockhard2

Market Share of Companies according to Avg Sales per week in South Delhi

Findings

48

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

During the project work I found that Eli Lilly and Novo nordisk dominate the inslulin market There are four other companies also in the market but their relative market share is low in comparision of these two companies Abbott is in third positionThese are the list of all Insulin Brand that are available in pitampura and south Delhi Market

1 HUMINSULIN 3070 (ELI LILLY)2 HUMINSULIN lsquoNrsquo (ELI LILLY)3 HUMINSULIN lsquoRrsquo (ELI LILLY)4 HUMALOG (ELI LILLY)5 HUMALOG MIX 50 (ELI LILLY)6 INJECTION HUMINSULIN 5050 (ELI LILLY)7 ILETIN (ELI LILLY)8 NOVO MIX (NOVO NORDISK)9 ACTRAPID (NOVO NORDISK)10 HUMAN INSULATRAD (NOVO NORDISK)11 HUMAN MIXTRAD 30 (NOVO NORDISK)12 HUMAN MIXTRAD 50 (NOVO NORDISK)13 INSULATARD (NOVO NORDISK)14 INSULATARD HM PENFIL (NOVO NORDISK)15 NOVA RAPID FLEXPEN (NOVO NORDISK)16 NOVOLET PEN (NOVO NORDISK)17 ACTRAPID MC (ABBOTT)18 ACTRAPID NOVOLET (ABBOTT)19 HUMAN ACTRAPID 100 (ABBOTT)20 HUMAN INSULATRAD 40 (ABBOTT)21 HUMAN MIXTRAD 40 (ABBOTT)22 HUMAN MONOTARD 40 (ABBOTT)23 INSULATRAD (ABBOTT)24 INSULATRAD NOVOLET (ABBOTT)25 INSULIN ISOPHANE (ABBOTT)26 MIXTRAD 30 (ABBOTT)27 INSUGEN 3070 (BIOCON)28 INSUGEN 5050 (BIOCON)29 INSUGEN lsquoNrsquo (BIOCON)30 INSUGEN lsquoRrsquo (BIOCON)31 INSULIN RAPID (SANOFI AVENTIS)32 LANTUS (SANOFI AVENTIS)33 LANTUS OPTISETS (SANOFI AVENTIS)34 WOSULIN (WOCKHARD)

BIBILIOGRAPHY

49

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50

Following are certain references made during the course of my project

Primary data gathered through various chemist store and dealers of medicines and other peoples and some other information like profile of Eli Lilly and about insulin are from

wwwlillyindiacoin

wwwGooglecom

wwwwikipediacom

Marketing Concept Philip Kotler

Marketing Research GC Beri

News Papers Times of India Hindustan Times

50