Indian EXPRESS Behind in the

MARKETING RESEARCH ON

The Indian EXPRESS

RESEARCH OBJECTIVE

Is the sales of

The Indian EXPRESS down?????

(in Mumbai)

PRODUCT INFORMATION

The Indian ExpressThe Indian EXPRESS is an INDIAN

based newspaper owned by

Ramnath Goenka.

Started

Indian Express By Chennai based

1931 Veradharajulu Naidu.

PRODUCT INFORMATION

Indian Express (in 1999)

Northern Edition Southern Edition(Indian Express) (The New Indian Express)

The Indian EXPRESS

INDIAN EXPRESS GROUP

The Indian Express Group also owns other newspapers in India such as :Financial Express.

Loksatta.Jansatta.

Screen.The Sunday Express.

INDIAN EXPRESS GROUP

There’s more than just empowering the journalism when it comes to the group.

The group hosts some of the most popular premier events in India which serve as a platform to identify, promote and reward the talent in various fields.

Which English Newspaper do you read?

What is so special about this newspaper?

Which English newspaper will you prefer if your favorite one is not available?

Please rate the performance of following newspaper from 1 to 5.(1 being the highest & 5 being the least)

No

of P

eop

le

What are the attributes which you want in a newspaper?

Have you ever read The Indian Express newspaper?

If YES,Did you liked reading it?

If NO, What are the attributes to be improved in this newspaper?

Please rate the Indian Express on the scale of 1 to 3.(1 being the highest & 3 being the lowest)

Ratings

No

of P

eop

le

How many The Indian EXPRESS newspaper do you purchase & howmany are sold in comparison to others per day?

Newspapers

No

of U

nit

s

GRIEVANCES

Less Entertainment & Sports News. Less technological development news. Job classifieds are not so well published. No health related issues/guidance mentioned. Size & layout of newspaper.

Conclusion

Yes! The sales of The Indian EXPRESS is down due to the absence of the said attributes.

Sources of data

Manual Survey conducted

Data collected from sample size of 60 people.

Web Sites

www.indianexpress.com

www.google.com

THANK YOU